Align & Prescribe — The Second Brick in The Trust Architecture™

You’ve built trust — now it’s time to protect it.

In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the second brick in The Trust Architecture™ — a conversation that we call “Align & Prescribe.”

If the “Help Me Understand” session (Episode 176) is about earning trust, then Align & Prescribe is about keeping it.

Align & Prescribe is where we introduce a visual diagnostic called The Focus Finder — a framework that transforms subjective opinions into shared truth.

By using a tool like The Focus Finder — instead of pitching, you create alignment with your prospective client. Instead of telling your prospects what’s wrong, you help them see it — while you’re walking alongside them.

You’ll hear:

• Why alignment — and not persuasion — is the key to momentum in every sales conversation.
• How The Focus Finder helps prospects surface friction and score their business with honesty.
• How Vanessa, our Partner Advocate, leads this session with patience, empathy, and structure — guiding prospects to clarity without pressure.
• Why the scoring colors — green, amber, red — unlock vulnerability faster than spreadsheets ever could.
• The four phases of Prescribe that bridge alignment into commitment — without ever pitching.
• How to transition naturally into the Meet & Greet session, so the process feels continuous — not salesy.

When your prospects experience Align & Prescribe with you, they don’t feel sold to — they feel seen, heard, and aligned.

They leave thinking, “If this agency runs their diagnostic this clearly, imagine how well they’ll run our work.”

Now’s the time to double down, protect the trust you’ve earned, and sell more of what you do.

Resources Mentioned:

• Episode 176 — Help Me Understand: The First Brick in The Trust Architecture™
• The System — Predictive ROI’s framework for building predictable pipelines
• Email Stephen for The Focus Finder diagnostic tool