18 episodes

Expert speak from the world of PR and Communication

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Expert speak from the world of PR and Communication

    Ep 18 : Startup PR-Sgp Edition

    Ep 18 : Startup PR-Sgp Edition

    While 2020 was a rough year for PR, the turmoil was felt most in the StartUp World and the PR vertical that services it. Reputations can make or break a start-up and dealing with the pandemic has not been an easy feat for most. PR teams handling startups have had to be quick to pivot with the fast-paced changes in the businesses while keeping pace with the fast-changing media landscape. So that brings about an interesting question on the startup PR rulebook? How has this changed? How have agencies pivoted to keep up with this change? 

    Jeremy Foo, Founder and CEO, Elliot & Co, Singapore joins us for this podcast to share his insights on the vertical. He was a part of the PRPOI panel on startups and gave an interesting perspective from the PR industry in Singapore – a city that is often the go-to destination for startups from India when they want the international label. In this podcast, we delve deeper into how Start-Up PR has evolved and pivoted over the last decade in Singapore. 

    Jeremy has been in the PR industry for more than 10 years and has worked across a spectrum of campaigns and a lot of award-winning ones in sectors spanning real estate, FMCG, healthcare, luxury, IT ,hospitality and startup. Under his leadership, his firm is now one of Singapore's fastest-growing PR agencies. His real passion lies with SMEs. Through Elliot & Co., he has served more than 500 SMEs and startups in the past 4 years. Having educated close to 1,000 SMEs on the power of public relations and with an intimate knowledge of the gaps in the SME market with regard to PR, Jeremy is leading the charge to allow brands of all sizes to attain their own cover story.

    Hit play and know more about how Start-Up PR functions in Singapore. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!

    • 30 min
    Ep 17 : Storytelling At The Top

    Ep 17 : Storytelling At The Top

    In the role of a communicator after a certain level, you have to define your own growth and while doing that maybe have a shot at creating a completely new designation or role in the industry for yourself. While some may lament the lack of a linear progression for growth that should be provided by an organization, others might find it exciting to be in a field that lets you do that for yourself. You actually have a chance to write your own role and chart a completely new course in the field. Today we speak to an accomplished professional who has done just that.

    In this podcast we host Bianca Ghose , Chief Storyteller and Head of CEO Communications  at Wipro and the Co-Chair - Asia-Pacific Association of Communication Directors' India Chapter

    Bianca is a media, brand strategy, and marketing communications leader. She has had a longstanding career in news, digital communications, creative storytelling and marketing. At Wipro she leads communications and messaging for Wipro's CEO, and also leads storytelling at an enterprise level. Additionally, Bianca also serves on Wipro's Diversity Council, and runs inclusion programs that help increase diversity, and advance opportunity parity.

    Prior to Wipro, Bianca has held various marketing and communications portfolios with HCL Technologies and has also done a successful stint at a PR agency. Before this she was a business news journalist for a decade, reporting and anchoring news for NDTV Television, CNBC and Reuters. Well awarded and well respected for her work across various fields this is a conversation you must listen in on.

    Hit play and know more about how to craft a global career for yourself. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!

    • 33 min
    Ep 16 : In Conversation With WICCI

    Ep 16 : In Conversation With WICCI

    Women's Indian Chamber of Commerce and Industry (WICCI ) is a force to reckon with in the industry. Today we speak to WICCI PR & Digital Marketing Council's National President - Kavita Lakhani and Vice President - Anjali Mehra on the need for a council in this segment. It aims to be the force for gender equality and equal opportunity for women within the Indian communications industry through support and interventions where needed. The council is on a mission to create a safe community for women in communications to thrive within the industry, perform and transform to reach the highest levels of leadership through support and connections that educate, empower and inspire.

    Hit play and know more about WICCI and get inspired. 

    • 20 min
    Ep 15 : Crafting A Global PR Career

    Ep 15 : Crafting A Global PR Career

    In today’s podcast, we continue our discussion on how you can create a career in communication outside India. What does it take to craft a global career in PR? Is your education in India enough? Is agency work sufficient or do you need corporate experience too? What happens when you move out to a new country? Can you do this on your own or do you have to rely on your company to make that switch for you? Do work ethics and professionalism differ across continents? Is the skillset you acquired enough to give you a headstart? When do you start? All great and valid questions. So many questions pop up when you think about creating your career in a new country! And to answer them today on the podcast we are joined by Bhushan Rao, Communications & Social Consultant, National Australia Bank, Melbourne who spills the beans on the secrets of a global career.  

    Bhushan is a marketing communication professional and has worked with multiple companies across India, the UK, Australia & the wider APAC region. Former Social Content Lead for Microsoft Asia Pacific, he specializes in Corporate Comms and creating engaging content in the digital/social media space.  

    Hit play and know more about how to craft a global career for yourself. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals! 

    • 32 min
    Ep 14 : Moving Beyond PR

    Ep 14 : Moving Beyond PR

    When you think of moving out of PR there are a multitude of streams you can venture out into. But which one and what is the most apt for you ? and wouldn’t you like to know more whether a firm grounding in PR will be an advantage or disadvantage?
     

    Ruchi Kaushal: Global Marketing Manager- Car Workshops - Castrol joins us on the podcast today to help PR professionals understand how to chart their career course beyond PR.  Ruchi works in the Oil and Energy Industry as a Global marketing manager. She describes herself as an 'organised creative' and has worked in Sales, Marketing and various brand roles for more than 16 years. She started her career in PR and Corporate Communication and diversified into sales and marketing function where she has spent the last 14 years working across roles in India, Australia, Asia Pacific and Germany.  She is currently based in Hamburg, Germany and spends her time collecting Jazz Records and taking long walks with her dog when not working. 

    Hit play and know more about how to chalk a path for yourself beyond PR.  This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals !

    • 28 min
    Ep 13 : Engaging Independent Media

    Ep 13 : Engaging Independent Media

    New age-independent media has come of age in India. They have created a thriving ecosystem for themselves that allows them to create stories for a niche and loyal audience. Though has the Indian PR industry caught up with them? What is the ROI - tangible and intangible? How do you engage them? So many questions! 

    Aekta Kapoor- Editor and Publisher, eShe magazine joins us on the podcast today to help us decode independent media and how as PR professionals we can engage them in a more efficient manner.  The founder of the independent women’s magazine and blog based in India and Canada celebrates the extraordinary stories of women around the world. Currently ranked 23 among the top women's magazines in the world by Feedspot, eShe has touched the lives of millions of women and men worldwide since its launch in July 2017. As a journalist, Aekta's pieces regularly appear in some of India’s top media platforms, including The Economic Times, Open and Money Control, and are translated to Malayalam on Azhimukham. After a long career in fashion media, Aekta now focuses on social justice and personal development through her writing and talks.

    Hit play and know more about how to engage Independent media.  This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!

    • 27 min

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