All On 32

Dr. Roger Pecina
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Join Dr. Roger Pecina and Dr. Parker Pecina as they share real-world strategies for owning and growing a successful dental practice. From leadership to patient care, All On 32 gives you the tools to build a better, more rewarding business in dentistry. Dr. Roger shares the legacy he’s built around Patient Friendly Dentistry—one that earns patient trust and loyalty—while Dr. Parker follows in his footsteps, continuing the path of care that keeps patients coming back.

Episodes

  1. FEB 19

    Ep #7: Grow Your Practice Without Losing Control

    Growth in dentistry isn’t accidental.    In this episode, Dr. Roger and Dr. Parker discuss practical ways private practice owners can expand patient flow without sacrificing quality or culture.    They cover emergency departments as growth engines, skillset expansion, patient education, and the importance of adaptability in modern dentistry.    This episode is directed toward general dentists trying to find direction — especially those feeling frustrated or uncertain about what comes next. Watch & Keep Up to Date: Keep up to date on Allon32.com Learn more about Patient Friendly Dentistry: Afdent.com Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

    20 min

  2. FEB 19

    Ep. #6: What Patient Friendly Dentistry® Really Means

    What does 'Patient Friendly Dentistry®' actually mean?    In this episode, Dr. Roger and Dr. Parker Pecina break down the philosophy behind the phrase that has shaped Afdent’s growth for decades.    From phone calls to insurance conversations to same-day treatment, they discuss how patient experience — not procedures — drives long-term success.    This episode is about systems, culture, communication, and the small decisions that create trust at scale. Watch & Keep Up to Date: Keep up to date on Allon32.com Learn more about Patient Friendly Dentistry: Afdent.com Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

    20 min

  3. FEB 19

    Ep. #5: The Business of Dentistry

    Dentistry is a profession — but it’s also a business.    In this episode, Dr. Roger Pecina and Dr. Parker Pecina discuss something many dentists were never trained to handle: leadership, culture, and ownership.    From the fear new graduates face when entering practice to the humility required to earn staff respect, this conversation goes beyond clinical skill. It’s about mindset. It’s about managing people. And it’s about understanding that being the doctor doesn’t automatically make you the leader.    If you’re a new dentist, an associate, or considering private practice ownership, this episode offers practical insight into what actually builds a strong dental business. Watch & Keep Up to Date: Keep up to date on Allon32.com Learn more about Patient Friendly Dentistry: Afdent.com Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

    21 min

  4. 08/14/2025

    Ep. #4: Why the First Call Matters: Creating a Patient-First Experience

    What makes a patient stay loyal to a dental practice—even years later? In this episode, Dr. Parker Pecina talks with Alisha, a 17-year Afdent veteran and second-generation team member, about what it really takes to create an exceptional patient experience. From answering phones to managing operations, Alisha has helped shape Afdent’s culture of care from the ground up. Together, they explore how consistency, empathy, and teamwork fuel loyalty—and why it all starts long before a patient ever sits in the chair. Watch & Keep Up to Date: Keep up to date on Allon32.com Learn more about Patient Friendly Dentistry: Afdent.com Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

    24 min

  5. 08/14/2025

    Ep. #3: The Long Game: Loyalty, Growth, and Patient-First Dentistry

    What does it take to become an essential part of a dental practice built on trust and purpose? In this episode, Dr. Roger Pecina sits down with longtime team member and lead assistant Rachel Sullivan, who shares her 16-year journey at Afdent. From learning surgeries to managing emergency cases and guiding younger assistants, Rachel’s story is one of growth, grit, and leadership. Whether you’re new to dental assisting or building your team from the ground up, this episode offers real talk on mentorship, initiative, and becoming someone your team—and your patients—can count on. Watch & Keep Up to Date: Keep up to date on Allon32.com Learn more about Patient Friendly Dentistry: Afdent.com Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

    27 min

  6. 08/14/2025

    Ep. #1: Why We Built A Patient Friendly Dental Practice

    What does it really take to build a dental practice that patients actually want to come back to? In the very first episode of All On 32, Dr. Roger Pecina—founder of Afdent—and his son Dr. Parker Pecina reveal the story behind Patient Friendly Dentistry. Learn how Dr. Roger built a legacy based on trust, transparency, and care—and how Dr. Parker is continuing that mission for the next generation of practice owners. Watch & Keep Up to Date: Keep up to date on Allon32.com Learn more about Patient Friendly Dentistry: Afdent.com Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

    45 min

  7. 06/30/2025

    Ep. #2: Owning Your Vision with Craig Heatherly

    How do you define success when the traditional path just doesn’t fit? In this episode of All On 32, Dr. Roger Pecina shares the story behind Afdent’s long-term success and the mindset that shaped Patient Friendly Dentistry. From early doubts to redefining how dental care is delivered, Dr. Pecina explains the intentional choices that made Afdent a trusted name in the Midwest. Joined by special guest Craig Heatherly, host of The Path Less Traveled podcast, this episode blends decades of experience with the entrepreneurial fire of someone who also chose to bet on himself. Together, they explore what it means to stay committed to your values, even when the easier path is tempting. If you're a practice owner—or thinking about becoming one—this is a must-listen conversation on leadership, legacy, and building a business that actually serves people. Watch & Keep Up to Date: Keep up to date on Allon32.com Learn more about Patient Friendly Dentistry: Afdent.com Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

    40 min
  • 7 Episodes

About

Join Dr. Roger Pecina and Dr. Parker Pecina as they share real-world strategies for owning and growing a successful dental practice. From leadership to patient care, All On 32 gives you the tools to build a better, more rewarding business in dentistry. Dr. Roger shares the legacy he’s built around Patient Friendly Dentistry—one that earns patient trust and loyalty—while Dr. Parker follows in his footsteps, continuing the path of care that keeps patients coming back.

Information

  • Creator
    Dr. Roger Pecina
  • Years Active
    2025 - 2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2026 All On 32
  • Show Website
    All On 32