All Systems Go! Marketing Automation and Systems Building with Chris L. Davis Chris L. Davis: Marketing Automation Expert

Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more effort. By the end of this podcast, you’re sure to be inspired to stop settling for basic automation and embrace a smarter way of working.

What You'll Learn:
3:45 - Why the manual marketer shouldn’t settle for their current "good enough" efforts6:30 - Examples of why you may want to use automation to facilitate tedious and redundant tasks11:25 - What Chris is tired of seeing from marketers in Facebook groups and training programs12:30 - The difference between learning marketing strategy vs. applying technology and automation to marketing efforts19:05 - Chris argues that CEOs and clients could potentially get more from their marketers with the switch from manual to automated23:15 - Why marketers should want to evolve their marketing and automation efforts24:33 - Where marketers can learn more about marketing automation and improve their skillsResources:
ASG 185: Your Done Doesn’t Equal My DoneSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomfortable and actively seek out opportunities to grow, rather than staying stuck in a mediocre comfort zone. This episode is sure to light a fire under you to stop settling and start striving for more.

What You'll Learn:
0:47 - What Chris means by “my done" is not the same as "your done"2:50 - The human behavior that often leads to settling for mediocrity in business6:15 - How to qualify what is really “working” and what isn’t12:01 - What “better” means when it comes to marketing automation14:19 - Chris compares the dynamic of clients applauding basic work to an NBA player dominating in high school19:53 - The challenge Chris poses to digital marketers regarding their skills24:59 - Why business owners often enable and perpetuate mediocrity in the marketplace29:47 - The issue with businesses not properly investing in continued learning for their marketing and tech personnel
Resources:
Subscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics, and maintaining your systems – a refreshing perspective that will save you from costly mistakes in your journey for growth.
What You'll Learn:
00:31 - How Chris's initial experience of working at a rapidly scaling startup shaped his mindset about marketing05:14 - The benefits of building basic landing pages and funnels first before adding advanced features10:24 - The approach Chris recommends for new businesses - Hint: It’s not building for massive scale from the start18:37 - Chris answers if advanced marketing skills and complex tactics automatically translate to better results23:35 - The role that mastering the fundamentals and consistent execution play in achieving scale28:23 - What the main considerations should be when building marketing systems initially33:56 - The importance of having someone to actively maintain and optimize the basic systemsResources:
Subscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing customer lifetime value, expanding product offerings, and leveraging data-driven analytics to identify growth opportunities. Don't miss this episode packed with valuable strategies to increase sales conversions and drive sustainable revenue growth for your business.
What You'll Learn:
3:01 - Scott shares the original inspiration and mission behind creating SamCart7:47 - How SamCart revolutionized the checkout experience compared to other tools19:09 - The key conversion-focused features and designs that SamCart provides24:23 - How many monthly clicks it takes to power a six-figure online business28:26 - How the conversion rates of different traffic sources compare - according to data34:31 - Why repeat customers are so critical38:44 - Ways to effectively increase customer lifetime value and average order value42:10 - What differentiates the analytics and dashboards in SamCart compared to other payment processors51:41 - Where you can access the full 2023 Creator Profit Report and learn more about SamCartResources:
SamCartThe 2023 Creator Profit ReportSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.

What You'll Learn:
1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses8:55 - What feature Klaviyo lacks that makes it problematic for segmentation11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign21:25 - One critical segmentation feature that is missing across all three platforms discussedResources:
KlaviyoActiveCampaignHighLevelDripSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode!



What You'll Learn:


0:00 - Intro3:51 - The stress your business may face when using the wrong software6:47 - How to create an effective job description for the software you need12:03 - Which website builders should be avoided for marketing purposes18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact27:38 - Which onboarding platforms will limit you in terms of data access and integrations37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable46:59 - Chris’s personal experience with community software and how it affected his membership retention51:38 - Why it’s crucial to back up your data and document your systems and processes56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process

Resources:


Book a Power Hour with KrondaBad Business Software is Costing Your BusinessSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training