All Things PPC by PPC Geeks

PPC Geeks
All Things PPC by PPC Geeks

Timeless PPC Wisdom from the PPC Geeks, the UK's #1 Specialist PPC Agency.

  1. NOV 19

    Episode 10: A Deep Dive Into Offline Conversion Tracking

    Join Chris Stott, co-founder of PPC Geeks, and Siobhain McConnell, one of our Senior Client Managers, in Episode 10 of the All Things PPC Podcast – A Deep Dive Into Offline Conversion Tracking!What is Offline Conversion Tracking?In this episode, we take an in-depth look at offline conversion tracking and its critical importance for the businesses we work with. Offline conversion tracking refers to the process of tracking customer actions that happen offline (such as phone calls, in-person vis...

    30 min

  2. NOV 19

    Episode 11: The 3 Most Important Things You Need for Digital Marketing Success

    With so much going on in digital marketing, it’s easy to lose sight of the big picture. Whether you’re a seasoned marketer or just starting out, the sheer volume of strategies, platforms, and tools can be overwhelming. But here’s the truth: no matter how much you know about the latest trends like Performance Max or the nuances of client management, your digital marketing success ultimately hinges on a few fundamental principles.In Episode 11 of All Things PPC, our Co-founder and Managing Dire...

    22 min

  3. NOV 19

    Episode 12: The 80-20 Rule (aka The Pareto Principle)

    In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often called the 80-20 Rule.The Pareto Principle states that 20% of your efforts will generate 80% of your results. This idea originated from Italian economist Vilfredo Pareto, who noticed that in his garden, 20% of the peapods produced 80% of the peas. This observation has since evolved into a fundamental rule ...

    27 min

  4. NOV 19

    Episode 9: Introducing The A to Z of PPC

    Welcome to Episode 9 of All Things PPC, the PPC Geeks podcast, where we’re thrilled to introduce our brand-new series: The A to Z of PPC! This series is designed to guide you through the essential concepts of PPC, from A to Z, providing valuable insights and tips to enhance your campaigns.In this kickoff episode, Chris, the co-founder of PPC Geeks, is flying solo to explore the letter “A.” Just like on Sesame Street, we’re starting at the beginning, and two of today’s focus are on critical PP...

    30 min

  5. JUN 24

    Episode 8: The Art and Science of Testing in Digital Marketing

    Testing is a fundamental principle of digital marketing, crucial for optimizing ad performance and driving continuous improvement. Proper testing allows business owners to systematically evaluate different variables, such as ad copy, headlines, images, and audience segments, to determine what resonates best with their target audience. Testing allows you to identify what works and maximize your efforts, thus making data-driven decisions that enhance campaign effectiveness. Continuous testing n...

    28 min

  6. JUN 11

    Episode 7: The Role of a PPC Client Manager

    A Client Manager in a PPC (Pay-Per-Click) agency plays a pivotal role in bridging the gap between clients and the agency's technical team. They are responsible for understanding the clients' business goals, developing strategic PPC campaigns to meet these objectives, and ensuring seamless communication throughout the process. This role involves not only managing client expectations and delivering regular performance reports but also providing insightful recommendations to optimize ad spend an...

    35 min

  7. MAY 27

    Episode 6: How to Optimize Your PPC Strategy with the 5 Ws of Marketing

    The 5 Ws of marketing for PPC campaigns are crucial for structuring and optimizing your efforts effectively. These Ws—Why, Who, What, Where, and When—serve as a comprehensive framework. "Why" focuses on the campaign's objectives and the reasons behind it, ensuring a clear purpose. "Who" identifies the target audience, helping tailor the campaign to the right market. "What" pertains to the messaging and offers, ensuring they resonate with the audience's needs and interests. "Where" determines ...

    36 min

  8. MAY 13

    Episode 5: Performance Maximised!

    Performance Max is an advanced, goal-based campaign type in Google Ads that allows you to access all of Google's ad inventory from a single campaign. It leverages Google's machine learning to optimize performance in real-time, automating ad placements and bids across various channels, including YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max is designed to drive better results by using a combination of creative assets, audience signals, and automated targeting to reach po...

    29 min
See All (13)

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Timeless PPC Wisdom from the PPC Geeks, the UK's #1 Specialist PPC Agency.

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  • Creator
    PPC Geeks
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2024 All Things PPC by PPC Geeks
  • Show Website
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