ALP 283: What to do when your client contact isn’t the problem

In this episode, Chip and Gini discuss how to handle situations when the problems affecting an agency’s client relationship stem from external contacts like procurement, IT, or the sales team.

They emphasize treating client contacts as allies and not enemies, and provide strategies to navigate bureaucratic hurdles and internal politics. The discussion covers creative problem-solving techniques such as using MSAs, having biweekly calls with VPs of Sales, and understanding cultural differences. The importance of having a collaborative approach and pre-building relationships to effectively manage challenges is also highlighted. [read the transcript]

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