Alt Strategy

Alt Strategy
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Think of this podcast as an agony aunt for your business and marketing challenges. You pose your questions and we decode them into real, practical, and insightful business solutions. We also analyze marketing and business strategies, suggest the best tools for growth, and dissect the trending stories. The host of the podcast is Saurabh Parmar, aka our in-house agony aunt. He is an ex-CEO of Brandlogist and then Cupidly, has been a guest lecturer at ISB and XIC, and was a visiting faculty at IIMC. Apart from that, he is an avid traveler who has visited over 30 countries, including working and living as a digital nomad in some of them. New episodes are released every Tuesday and Saturday! 

Episodes

  1. Leveraging limited budgets in marketing by going beyond the platform and medium approach to solutions

    10/14/2024

    Leveraging limited budgets in marketing by going beyond the platform and medium approach to solutions

    In today’s episode, we will be discussing: Identifying effective growth hacks for an insurance business without a big marketing budget. Should your skincare brand launch nationwide or focus on specific markets, and what role does customer behavior play in that decision? What innovative strategies can increase footfall to your local premium quartz showroom? Welcome to “Alt Strategy: A Short solution oriented podcast for your business and marketing challenges”.... Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories. 👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers https://altstrategy.marketing/whatsapp or on LinkedIn https://www.linkedin.com/in/saurabhparmar. 👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn. 👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/ 👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar   ---------------------------------------------------- And FINALLY... Things you must check out: 1. MMA Smarties' latest series concludes with expert strategies on "OTT to Amazon Ads - Capturing the Right Audience": li.sten.to/ott-to-amazon-ads  2. How you can use analytics to get moment marketing right? - https://altstrategy.substack.com/p/using-analytics-to-get-moment-marketing?r=2akia

    21 min
  2. OTT to Amazon Ads - Strategies for Capturing the Right Audience: Insights from MMA Smarties

    09/18/2024

    OTT to Amazon Ads - Strategies for Capturing the Right Audience: Insights from MMA Smarties

    Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders. How do Amazon ads stack up against giants like Meta and Google in the BFSI category? We’ll break down each platform's unique strengths in driving ROI and mastering audience segmentation. Why shift gears from old-school budget categorization to audience planning and how it’s reshaping advertising strategies for the better? Eye-opening insights from senior marketers on the ever-evolving landscapes of OTT and connected TV campaigns. 👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/ 👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn. 👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/  👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar  ---------------------------------------------------- And FINALLY... Something you must check out : Another interesting conversation from MMA smarties on “Senior Marketers Talk about Balancing ROI and Creativity in Influencer Marketing: Insights from MMA Smarties”: http://li.sten.to/roi-creativity-in-influencer-marketing  An interesting tool we came across & a free gift: https://videogen.io/?via=aivideos Get 1 month of the PRO plan for free on this great tool.

    12 min
  3. Senior Marketers Talk about Balancing ROI and Creativity in Influencer Marketing: Insights from MMA Smarties

    09/12/2024

    Senior Marketers Talk about Balancing ROI and Creativity in Influencer Marketing: Insights from MMA Smarties

    Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders. Discover key challenges of influencer marketing in India and Asia, from identifying the right influencers for your niche to the impact of fake followers. The rise of founders and CEOs like Piyush Bansal, and Parul Gulati as influential figures in the market & its ROI How are senior professionals standardizing reach metrics for evaluating campaign effectiveness? 👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/  👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn. 👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/  👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar   ---------------------------------------------------- And FINALLY...Something you must check out : Another insightful conversation from MMA smarties on “Exploring the AI Marketing Landscape in India plus Work-Life Balance Strategies from Senior Professionals at MMA Smarties”: https://li.sten.to/senior-marketeers-explore-ai-in-india  Why Sextech is going to be one of the most profitable tech industries in India: https://altstrategy.substack.com/p/why-sextech-is-going-to-be-one-of

    22 min
  4. Exploring the AI Marketing Landscape in India plus Work-Life Balance Strategies from Senior Professionals at MMA Smarties

    09/03/2024

    Exploring the AI Marketing Landscape in India plus Work-Life Balance Strategies from Senior Professionals at MMA Smarties

    Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders from industry giants like Google, Leo Burnett, and Amazon. Discover how AI is transforming the marketing landscape in India and hear expert advice on navigating these changes. Enjoy a candid conversation with these senior professionals about how they manage their work-life balance amid the constant influx of trends and information, all while driving ROI for their companies. 👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/ 👉 We will answer them in our bimonthly livestream on 14th Sept at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn. 👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7084905749427998720/  👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar   -------------------------------------------------------- And FINALLY... Something you must check out : Check out the first part “Career Insights for Marketers & Creative Strategies to Targeting WhatsApp-Focused Businesses: Live Q/A” : https://li.sten.to/tips-for-young-marketers

    22 min
  5. Tips for young Marketers to fastrack their career & Creative Strategies to Targeting WhatsApp-Focused Businesses: Live Q/A (Part 2)

    05/26/2024

    Tips for young Marketers to fastrack their career & Creative Strategies to Targeting WhatsApp-Focused Businesses: Live Q/A (Part 2)

    Topics we are discussing:  1. Should a fresher prioritize work experience or skill development? 2. The importance of experiential learning and gaining practical experience 3. Suggestions for securing a job at renowned organizations like Ogilvy 4. Creative strategies for targeting businesses that use WhatsApp business 5. Career Beginnings & Required Skills for an Aspiring Marketeer 👉 If you have any questions for us, ping us on Instagram- https://www.instagram.com/the.altstrategy/ , or Linkedin- https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream. 👉 Register for the upcoming Livestreamto get your questions answered: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/  👉 And if you have an urgent query, book a micro consultation (pay as you want) : https://topmate.io/saurabh_parmar/777018/pay   👉 Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://senja.io/p/consultation-workshop/testimonials   Reference links:  1. Tools to find & connect with prospects  - Rocket reach: https://rocketreach.co/   - Another great alternative: https://www.prelo.io/?via=precisionprospecting  2. Linkedin Outreach tools - Hey reach: https://heyreach.io/?via=linkedin10x   - Waalaxy: https://waal.ink/bUsEDf   3. Light readings to start with marketing - Then we set his hair on fire: https://amzn.to/3MrHLQh   - Purple cow: https://amzn.in/d/hY1jX0P   Check out our Newsletter- https://altstrategy.substack.com/

    15 min
  6. Strategies to build a productive remote team & marketing hacks for targeting distributors and dealers: Live Q/A (Part 1)

    05/20/2024

    Strategies to build a productive remote team & marketing hacks for targeting distributors and dealers: Live Q/A (Part 1)

    Topics we are discussing: Marketing Strategies & Identify TA for the Solar Industry How to hire remote talent & strategies for fostering a strong team culture? How to find contacts & validate email IDs? What are the challenges in leading a fully remote team & its solutions? 👉 If you have any questions for us, ping us on Instagram https://www.instagram.com/the.altstrategy/ , or Linkedin https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream. 👉 Register for the upcoming Livestream here : https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/ 👉 If you have an urgent query, pay as you want for a micro consultation: :https://topmate.io/saurabh_parmar/777018/pay 👉 Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://senja.io/p/consultation-workshop/testimonials   👉 Resources you should check out: Google maps scraper: https://gmapsextractor.com/  Cold email tool:  Mailrush: https://mailrush.io/portal/aff.php?aff=74  Video CRM tools  Quickpages: https://qpemail.pro/FNca  Async communication tools:  Komodo: https://www.komododecks.com/?via=remote  Yac: https://yac.com?fpr=async_meetings  Tools to increase productivity  Superpowered: https://superpowered.me Amie: https://amie.so/  Taskade :https://www.taskade.com  Books on culture:  Maverick: https://amzn.in/d/eCm32Ry  What You Do Is Who You Are - How to Create Your Business Culture: https://amzn.to/3syPFiz

    16 min
  7. Alt Strategy | Trailer

    TRAILER

    Alt Strategy | Trailer

    Alt Strategy- Your go-to podcast for solving marketing and business problems is coming soon. So stay tuned & subscribe now.

    1 min

Trailer

About

Think of this podcast as an agony aunt for your business and marketing challenges. You pose your questions and we decode them into real, practical, and insightful business solutions. We also analyze marketing and business strategies, suggest the best tools for growth, and dissect the trending stories. The host of the podcast is Saurabh Parmar, aka our in-house agony aunt. He is an ex-CEO of Brandlogist and then Cupidly, has been a guest lecturer at ISB and XIC, and was a visiting faculty at IIMC. Apart from that, he is an avid traveler who has visited over 30 countries, including working and living as a digital nomad in some of them. New episodes are released every Tuesday and Saturday! 

Information

  • Creator
    Alt Strategy
  • Years Active
    2021 - 2024
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Alt Strategy