17 episodes
Ambition for Breakfast Breanna & Karen
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- Arts
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5.0 • 6 Ratings
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By creators for creators, Ambition for Breakfast is the perfect start to any day. As we like to say, it is “food for thought and inspiration for your soul.” For a well-balanced morning, eat breakfast to fuel your body and listen to this podcast to fuel your brain. Join the conversation and be a #breadwinner, all-around boss and your most authentic self.
Hosted by Editour Media’s founder Breanna Armstrong and director of marketing Karen Wilhelmsen, these episodes will provide you with knowledge to help you in your everyday life in countless ways, including the inspiration to get up and make your dream job a reality, business tips, advice from social media influencers, CEOs, boss babes doing the most and guests from all walks of life.
This is not your average “business-building” podcast. “The main takeaway I would love to provide to our Ambition for Breakfast breadwinners is empowerment and inspiration that they can do anything they set their minds to,” Breanna says.
As a millennial creative in the digital age, it is easy to get burnt out or stuck in a job that you do not feel fulfilled in. Breanna and Karen have been there—which is why they ditched their 90-minute commutes and started Editour Media in March 2019, combining their writing expertise, eye for design and connections from the publishing world.
Breanna is an award-winning journalist based in Orange County, CA. She has worked on hundreds of national and international publications with the goal to give talent the recognition they deserve. Armstrong’s dream came true when she landed an editorial position at Ultimate MMA magazine. She was named MMA Journalist of the Year in 2014. From Ultimate MMA, Armstrong was the editor for many firearms, food, outdoors, decor, entertainment and sports publications. In 2014, she launched two beauty publications New Hair Trends and Everyday Hair Extensions magazines. She was one of the first editors to give online talent print exposure. Armstrong found her niche in beauty, as this subject came naturally to her. In 2015, she joined Creative Age Publications as the managing editor for Beauty Store Business magazine. She brought a fresh approach to the 20+ year-old publication as she brought in the biggest names in beauty! Having a niche for working with online talent and social media, Armstrong launched her digital editing agency Editour Media in 2019 and now manages some of the largest influencer talent in beauty.
Karen is a highly experienced media and communications professional based in Los Angeles. An award-winning journalist and writer, she graduated from the University of California, Irvine, followed by an eight-year stint as an editor at Engaged Media, where she launched dozens of nationally distributed magazines, including best-sellers Flea Market Décor, Rustic Country and her self-titled Karen Jeanette’s Upcycled Style. She then worked at Creative Age Publications as the managing editor for Beauty Store Business magazine, which was her first introduction to the beauty industry. Today, she conceptualizes and produces specialized content for beauty professionals for social media platforms and websites at Editour Media. Karen is well-versed in proofreading, feature writing, digital publishing, blogging, video editing and more.
Guests will range from powerhouse titans like Manal Shaikh (who has almost 12 million followers on @wakeupandmakeup) to amazing lip artists like Jazmina Daniel (you know her as the lip art queen), nail and makeup expert extraordinaire Emily Susanah, hairstylist and Masters of Balayage founder Ryan Weeden, beauty industry vet and the self-proclaimed “Ryan Seacrest of the beauty industry” Adamme Sosa and rising creator, educator and model Tavaris Jefferson, who has seen exponential growth on social media through his compelling content.
New episodes air every Friday. Visit editour.us to find new episodes. To learn more, follow us at @editourmedia and @ambition4breakfast on Inst
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Episode 17: Unleashing Your Beauty From Within With StinaFace CEO Stina Krasch
Christina Krasch, better known as Stina, makes doing it all and handling grace under pressure look so easy! To those who know her beauty brand StinaFace, Stina is all about making beauty accessible to everyone and helping others realize that beauty starts from within. Stina is a beauty disruptor who is making waves in the industry for being a safe, positive space for her audience. As a mom building her beauty empire, she wants to get rid of the term "girl boss" for good, take the stigma away from being a working mom, and epitomizes what it's like to be a strong, independent, and go-getting women in the industry today.
Today, Stina shares how she used her experience as a professional makeup artist and hairstylist and created an honest community that shares their life experiences to help others realize that beauty isn’t all about looking good, but feeling good. Don’t miss today’s conversation to know how Stina does it. Plus, feel good knowing her products are vegan, cruelty free, and formulated with you in mind!
Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us! -
Episode 16: Learn How Social Media And Being Viral Can Help Bring Awareness To Your Brand With Leila Shams
Where have you been if you've never seen one of Leila Shams’s viral sculpting swimwear on TikTok? A plethora of celebrities and influencers have posted about their body transformations online. This is all thanks to this viral social media sensation’s TA3 SWIM swimwear which she started 14 months ago. Now, Leila is experiencing her fair share of growing pains as an entrepreneur. Join your hosts Breanna & Karen as they talk to Leila about her entrepreneurial journey. Learn how she started on Instagram and only blew up in TikTok. Learn why you don't need the best production to go viral. Learn all about the pros and cons of social media. And discover the challenges of being an entrepreneur especially in today's environment.
Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us! -
Episode 15: How To Manage A Business With Confidence With Conor Riley
Luxie Beauty is a luxury cosmetics company specializing in high-end, vegan, cruelty-free brushes. Breanna and Karen’s guest today is Conor Riley, the CEO of Luxie Beauty. Conor took his financial expertise spent as an investment banker and applied his business-building skills to putting Luxie Beauty on the map. In this episode, he opens up about the challenges he faced transitioning from finance to managing a business. Conor’s past entrepreneurial mistakes provided learning opportunities, especially when it comes to relating to people. Learn about how he put the right people in place to allow Luxie to flourish and how he got these high-end brushes into major retailers like Macy's, Nordstrom, and Anthropologie by fostering the right relationships.
Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us! -
Episode 14: Common Legal Mistakes Brands Make With Melody Bockelman And Raven Willis, Esq.
When a start-up or indie beauty brand makes legal mistakes, they may get into trouble that's pretty hard to recover. Luckily, we have two experts and friends here to help with this very informative episode! We are joined by brand-building expert Melody Bockelman, founder of Private Label Insider, and Attorney Raven Willis, owner of the New Millennia Legal Resources. Combining their expertise, they discuss how the trademarking process can save you way more money than you could imagine. They also discuss how to avoid presenting unsubstantiated product claims - as well as FDA's watchful eye. Melody and Raven even talk about the two main errors emerging brands commit: releasing products without insurance and neglecting the importance of contracts piece. If you're a business owner, this legal advice is for you!
Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us! -
Episode 13: How To Use Brand Awareness Effectively To Grow Your Business With Lara Eurdolian
Who says you can't do it all? Lara Eurdolian certainly proves that wrong! Lara is the Founder of Pretty Connected, the original mask chain which launched over a decade ago that is now a hugely successful multi-platform brand that encompasses an accessory line and a beauty donation program. Lara is also an editor, blogger, and marketing consultant in the beauty space. When the pandemic hit, her must-have straps and chains became a new fashion accessory everyone needed, bringing the fashion into masks. What went from 5% of her business now is over 90% of her business as sales and demand skyrocketed. Join your hosts, Breanna and Karen, in this lovely conversation with Lara about the beauty industry and how the pandemic affected her business as an entrepreneur, both positively and negatively. There was no shortage of topics to talk about, and we can't wait for you to learn from this savvy entrepreneur and philanthropist with a heart.
Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us! -
Episode 12: The Future Of The Beauty Industry In The World Of Social Media With Anya Kay And Nicolina Borelli
The beauty industry has changed a lot these past years. With the rise of social media, the introduction of influencers, and the recent pandemic, digital marketing has never been this important and crucial for your beauty brand. Don’t worry because joining Breanna and Karen today are beauty industry veterans and friends, Anya Kay and Nicolina Borelli. Anya is the Social Marketing Director of the renowned brand, BH Cosmetics. She has crafted her expertise and built long-standing relationships with influencers throughout her impressive career. Anya knows exactly what to look for amongst a crowd of up-and-coming influencers. Nicolina, on the other hand, burst into the beauty scene the other way around. She is a master influencer in the world of social media, with over 500k followers on Instagram and 150k on TikTok. Nicolina knows how to get videos that go viral, how to build an audience, and how to get high-profile collaborations and partnerships. Join them as they share their take on how the beauty industry is embracing this huge shift towards social media. Learn all about mental health, industry forecasts, and the future of social media from both an influencer and brand perspective.
Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!