The Ambitious Coach Lab

Cam Lawson
  • 5.0 (1)
  • Business

The Ambitious Coach Lab is a practical, human-centered podcast for business coaches who want to grow and scale a meaningful, sustainable practice. Through real conversations, proven frameworks, and stories from the field, we explore what it takes to build the coaching practice of your dreams. 

  1. 6d ago

    The Expert Is the Person Who Shows Up: How Coaches Become the Obvious Choice with Ben Kaiser

    What if becoming the obvious choice in your market has less to do with expertise and more to do with consistently showing up? In this episode, Cam sits down with Ben Kaiser to explore how coaches, consultants, and business owners can use content to build authority, strengthen relationships, and become the go-to expert in their niche. Ben shares his journey from growing a successful YouTube channel with more than 50 million views to launching Kaiser Media Group, where he helps business leaders create strategic content that drives visibility and trust. They discuss why most experts struggle to communicate their value, how narrowing your focus accelerates growth, and why the real goal of content isn’t virality but creating meaningful conversations with the right people. Ben also unpacks the impact of AI on content strategy and explains why the experts who win are often the ones who simply show up consistently over time.   Biography Ben Kaiser is the founder of Kaiser Media Group, a content strategy and media company that helps coaches, consultants, and B2B organizations build authority through strategic content. A longtime creator and entrepreneur, Ben has generated more than 50 million views on YouTube and worked with brands including ASUS, HP, Intel, AMD, and Best Buy. Today, he helps businesses leverage content, AI, and relationship-driven marketing to become more visible, more trusted, and more discoverable in an increasingly digital world. Links Connect with Ben on LinkedIn: https://www.linkedin.com/in/bengkaiser/  Take the AI Visibility Audit: https://audit.kmgtools.us/   Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

    56 min

  2. Jun 18

    You Don’t Need to Reinvent Yourself to Build a Coaching Practice with Darren Lawson

    What if the expertise you’ve spent decades building is already the foundation for a successful coaching practice? In this episode, Cam sits down with his father, Dr. Darren Lawson, to explore how coaches and consultants can build a compelling offering without reinventing themselves. Darren shares his 35+ year journey from higher education professor and dean to communication consultant, executive coach, and fractional leader, highlighting how his academic expertise became a competitive advantage rather than something to overcome. They discuss how to identify the real problems clients will pay to solve, why communication breakdowns often stem from either structure or people, and how great coaches create value by helping leaders gain clarity, alignment, and traction. Darren also unpacks the role of facilitation, emotional intelligence, and servant leadership in helping organizations navigate complex challenges and create lasting change.   Biography Dr. Darren Lawson is the founder of Paradox Communication Consulting, where he helps organizations improve communication, strengthen leadership, and navigate change. With more than three decades of experience spanning higher education, executive leadership, consulting, coaching, and organizational development, Darren brings a unique blend of academic rigor and real-world application to his work. He holds a PhD in Communication Studies from the University of Kansas and specializes in helping leaders diagnose organizational challenges, create alignment, and build healthier, more effective teams.  Links Connect with Darren on LinkedIn: https://www.linkedin.com/in/darrenlawson/  Learn more about Darren’s work: https://www.theparadoxway.com  Learn more about Anthony Giddens:  https://www.ebsco.com/research-starters/sociology/structuration-theory  Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

    52 min

  3. Jun 11

    The Ultimate Measure of Great Coaching: Enterprise Value with Ben Blankenship

    What if the best coaches aren’t the ones with the most answers, but the ones who can turn strategy into execution and create lasting value? In this episode, Cam sits down with Ben Blankenship to explore how coaches can create transformational impact by helping leaders move from vision to execution. Ben shares his unique journey from professional chef to restaurant executive, entrepreneur, EOS Implementer, and ultimately a Scaling Up coach and Certified Exit Planning Advisor. They discuss the importance of building a coaching practice around clear standards, why strategy without execution creates little value, and how great coaches help leadership teams align around a shared vision while driving accountability. Ben also unpacks his passion for value creation, the growing opportunity around exit planning, and why investing in personal health may be one of the most important leadership decisions a business owner can make.   Biography Ben Blankenship is a Certified Scaling Up Coach, Certified Exit Planning Advisor (CEPA), Project Management Professional (PMP), and former EOS Implementer. Drawing from a diverse background that includes leadership roles at Qdoba Mexican Grill, executive leadership positions, and years of coaching entrepreneurial companies, Ben helps leadership teams create clarity, drive execution, and increase enterprise value. Through his firm, Acuo Business Consulting, he specializes in helping business owners build stronger organizations, create scalable growth, and prepare for successful transitions and exits.   Links Connect with Ben on LinkedIn: https://www.linkedin.com/in/benblankenship/  Learn more about Ben’s work: https://acuo-bc.com/  Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

    50 min

  4. Jun 4

    The Missing Piece in Most Coaching Engagements: The Human Side of Business Growth with Roy Castleman

    What if the missing piece in most coaching engagements isn’t strategy or execution, but helping leaders reclaim their health, time, and clarity? In this episode, Cam sits down with Roy Castleman to explore why sustainable business growth starts with the person leading the business. Roy shares his entrepreneurial journey from building and acquiring technology companies to navigating burnout, health challenges, and the pressures that come with scaling organizations. They discuss how business operating systems, AI, and wellness practices work together to help leaders create businesses that run without them, rather than because of them. Roy also unpacks the importance of understanding your ideal client deeply, building trust through storytelling, and why the best coaches focus on the human side of business growth just as much as the operational side.   Biography Roy Castleman is an entrepreneur, technology strategist, and business coach who helps business owners build scalable organizations while reclaiming their time, energy, and quality of life. As the founder of All The Power, Roy combines business operating systems, AI implementation, and wellness practices to help leaders create sustainable growth without sacrificing themselves in the process. Having built, acquired, and scaled multiple companies throughout his career, he is passionate about helping entrepreneurs live the life they love while growing businesses that can thrive without them.  Links Connect with Roy on LinkedIn: https://www.linkedin.com/in/roycastleman/ Learn more about Roy's work: https://www.atpbos.com/   Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

    51 min

  5. May 28

    The Operating System Every Entrepreneurial Couple Needs

    What happens when entrepreneurs apply the same intentionality to their marriage that they use to build their businesses? In this episode, Cam sits down with James and Rebecca Lockwood, founders of The Thriving Couple, to explore how operating system principles can transform relationships and family life. They share the deeply personal journey that led them to create a “relationship operating system,” after realizing they were succeeding professionally while drifting apart personally. Together, they unpack how tools like vision planning, quarterly retreats, weekly syncs, and personality assessments helped them reconnect, dream together again, and intentionally design the life they wanted as a family. They also discuss why so many entrepreneurial couples unintentionally become “roommates,” the importance of building a shared vision, and how structure can actually create more freedom, intimacy, and connection in relationships.   Biography James and Rebecca Lockwood are the founders of The Thriving Couple, a coaching and education company that helps entrepreneurial couples strengthen their relationships through intentional communication, shared vision, and practical operating system tools. Rebecca is a former EOS Implementer and business coach who spent years helping leadership teams create alignment and traction, while James brings experience from entrepreneurship and family leadership. Together, they combine business frameworks with relationship-centered tools to help couples move from surviving to thriving at home and in life. Links Connect with James on LinkedIn: https://www.linkedin.com/in/james-thethrivingcouple/  Connect with Rebecca on LinkedIn: https://www.linkedin.com/in/rebecca-lockwood-eos/  Learn more about The Thriving Couple: https://thethrivingcouple.com/  Check out their book: https://thethrivingcouple.com/the-cohesive-couple  Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

    53 min

  6. May 21

    The Inner Work Behind Elite Coaches with Angelo Sisco

    What if the greatest limiter in your coaching practice isn’t strategy or systems, but the version of yourself leading it? In this episode, Cam sits down with Angelo Sisco to explore the deep connection between personal growth, leadership, and building a meaningful coaching practice. Angelo shares his journey from entrepreneur and CrossFit gym owner to business coach, Vistage Chair, and leadership facilitator, unpacking how emotional intelligence and self-awareness transformed both his businesses and his life. They discuss why business is ultimately a self-actualization exercise, how strong communities accelerate growth, and why the best coaches focus on helping leaders align their health, relationships, and business rather than just improving performance metrics. Angelo also shares how he integrates breathwork, movement, mindset, and facilitation into his practice to help leaders become more grounded, self-aware, and effective.   Biography Angelo Sisco is a Vistage Chair, business coach, and leadership facilitator who helps entrepreneurs and leadership teams grow through greater self-awareness, accountability, and operational clarity. A lifelong entrepreneur, Angelo previously built and scaled multiple fitness and coaching businesses before transitioning into leadership development and executive coaching. Through his work with Vistage, BOS Up, Predictive Index, and private coaching clients, he focuses on helping leaders strengthen their businesses by first strengthening themselves. Links Connect with Angelo on LinkedIn: https://www.linkedin.com/in/angelosisco/ Learn more about Angelo's work with Vistage: https://app.vistage.com/sites/s/chairs/0032E00003Nv9ObQAJ/angelo-sisco  Learn more about Sisco Advisors: https://siscoadvisors.com/ Use code AC20 for 20% off Ninety by clicking here! Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

    53 min

  7. May 14

    The Owner Dependency Problem Most Coaches Ignore with Tom Bronson

    What does it actually take to build a business that can thrive without you and eventually transition successfully? In this episode, Cam sits down with Tom Bronson to explore the intersection of business strategy, exit planning, and scalable coaching. Tom shares how his experience buying and selling over 100 companies led him to discover a staggering reality: most business owners are nowhere near ready to transition their business successfully. They unpack how Tom built his consulting offering around transition readiness assessments, why owner dependency is one of the biggest threats to business value, and how coaches can create transformational impact by helping leaders think long-term about scalability, systems, and succession. Tom also shares lessons from building multiple businesses, creating recurring revenue through retainer-based consulting, and why designing a business to run without you is the ultimate measure of organizational health.   Biography Tom Bronson is the President of Mastery Partners, founder of the Business Transition Summit, and a founding partner of NorthStar Mergers & Acquisitions. A seasoned entrepreneur and exit planning expert, Tom has personally completed over 100 business transactions throughout his career and now helps business owners build transferable, scalable, and valuable companies. He is the author of multiple books on business transition and specializes in helping leaders prepare their organizations for successful long-term exits. Links Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-bronson/ Learn more about Tom's work with exit planning: https://www.masterypartners.com/  Use code AC20 for 20% off Ninety by clicking here! Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

    40 min

  8. May 6

    From Corporate Executive to LinkedIn Coach: Building a Business Around Your Voice with Josefine Wanner

    What if the key to growing your coaching practice on LinkedIn isn’t chasing virality, but building real human connection? In this episode, Cam sits down with Josefine Wanner to explore how coaches and consultants can leverage LinkedIn to build authority, attract ideal clients, and create scalable offers. Josefine shares her journey from a high-level corporate banking career into entrepreneurship, unpacking the identity shift that came with leaving the “golden cage” of corporate life behind. They discuss why consistency matters more than perfection, how coaches can simplify their messaging to stand out, and why meaningful engagement in the comments often matters more than vanity metrics. Josefine also breaks down her approach to content strategy, sales mindset, and relationship-driven business development on LinkedIn.   Biography Josefine Wanner is a former corporate executive with nearly 20 years of experience in the financial services industry, including senior roles at Big Four firms and major Swiss banks. After transitioning into entrepreneurship, she built a business focused on helping coaches, consultants, and service providers turn their expertise into scalable online offers while building engaged audiences on LinkedIn. Josefine is passionate about helping entrepreneurs simplify their messaging, strengthen their authority, and grow through authentic human connection. Links Connect with Josefine on LinkedIn: https://www.linkedin.com/in/josefine-wanner/   Learn more about Josefine's work: https://www.josefinewanneracademy.com/linkedin-leads  Use code AC20 for 20% off Ninety by clicking here! Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

    43 min
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About

The Ambitious Coach Lab is a practical, human-centered podcast for business coaches who want to grow and scale a meaningful, sustainable practice. Through real conversations, proven frameworks, and stories from the field, we explore what it takes to build the coaching practice of your dreams. 

Information

  • Creator
    Cam Lawson
  • Years Active
    2K
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © 2026 The Ambitious Coach Lab
  • Show Website
    The Ambitious Coach Lab