Amer Abu-Khajil | How I Tested AI Enhanced Customer Research

In this conversation, Amer Abu Khajil shares his journey from civil engineering to the tech world, emphasizing the parallels between building physical structures and developing products. 

He discusses the importance of testing and validation, drawing lessons from his engineering background, and outlines the process he created at TTT Studios for product development. 

Amer highlights the distinction between problem and solution validation and offers techniques for conducting effective customer interviews, ultimately stressing the need for a structured approach to understanding customer needs and segmenting them effectively. 

We explore the journey of building Perceptional, a tool designed to enhance user research through AI. 

Amer and David discuss the importance of understanding customer segments, the process of validating ideas, and the balance between automation and human interaction in research. 

Amer shares insights on product development, testing methodologies, and the challenges of creating a sustainable business model in the startup landscape.