Amplify AI - Integrating Intelligence, Preserving Humanity

Ronsley Seriojo Vaz

Integrating Artificial Intelligence into core business strategies is not just an advantage; it's a necessity. Each episode is a masterclass in the practical application of AI, designed to help you, the business leader, leverage this transformative technology to drive growth, enhance decision-making, and maintain a competitive edge. Join Host Ronsley Vaz, a computer scientist, software engineer & entrepreneur, who demystifies the complexities of AI, delivering actionable insights to adopt AI with your brand's unique identity while reducing the cognitive load of your teams. Subscribe now.

  1. Using AI to work faster feat. Derek Coburn

    DEC 8

    Using AI to work faster feat. Derek Coburn

    Hey! This is Ep151 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. Ever spent weeks trying to cross-reference your own work? Or felt completely stumped when someone asks "How can I help you?" — and you've got nothing useful to say?That was me. Until this conversation with Derek Coburn changed how I think about both.Derek just released his book "Let's Talk About Retiring Retirement" and shared this brilliant "Two Tonys" story that I've now turned into a framework for how we explain AI value. Plus, I'm showing you exactly how I used Gemini's massive context window to scan my entire book manuscript and 25+ podcast transcripts to find connections I never could have done manually.What you'll pick up from this episode: 🔹 The Two Tonys retirement story that shifts everything about how you present value 🔹 How to answer "How can I help you?" without sounding like a deer in headlights 🔹 Using long-context AI (Gemini) to scan entire books and find relationships 🔹 My Ship 15 system: ideate, record, edit and publish a video in 15 minutes 🔹 Why AI won't write your book — but will make you a better author 🔹 Derek's take on working longer, living better, and spending less time stressed Here's the thing — AI didn't write my book. But it helped me find every podcast episode I referenced, where they appeared, and how to link them together. That's the kind of AI use that actually matters in business.Timestamps: 0:00 - The retirement quote that started it all 0:25 - Introducing Derek Coburn and why this conversation matters 1:05 - The Two Tonys: A retirement story that changes everything 4:45 - Why picking 65 as your retirement age might be the worst decision 6:30 - How I used ChatGPT to analyse our pre-call conversation8:15 - Creating your own "Two Tonys" demo for your business 9:40 - Derek's 7-year book writing process (and what he learned) 12:50 - Using Gemini to scan my entire book manuscript 14:30 - How I linked 25+ podcast transcripts to my book using AI 16:45 - Derek's story about working out with his son 19:20 - Ship 15: System for creating videos in 15 minutes 21:00 - Repeatable reps in business (and why they matter) 22:30 - Education, AI, and what this means for our kids 25:00 - Final thoughts and where to find Derek's book #AmplifyAI #AIforBusiness #RetireRetirement #DerekCoburn #AIBookWriting #FounderTools #BusinessAutomation Find out more at: - https://amplifyais.com/academy - https://wearepodcast.com/ - https://amplifyais.com/podcast Much love, Ronsley

    20 min
  2. Engineering Attention: How AI Tools Transform Businesses with Jason Everett

    DEC 1

    Engineering Attention: How AI Tools Transform Businesses with Jason Everett

    Hey! This is Ep150 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. What do you do when the entire world shuts down and your clients can't operate? Most coaches refunded everyone and offered sympathy. Jason Everett did the opposite—kept every dollar, showed up daily at 6am, and helped his salon clients triple their business while closed for months. In this episode, discover his contrarian approach to business, how he built a million-dollar product concept in 30 minutes using AI, and why you should engineer demand before you build anything. What You'll Learn: ✅ The "zero refunds" COVID strategy that tripled his business (while competitors folded) ✅ Why most people overplan a day, underplan a year, and underestimate a decade ✅ How to build and test a complete business concept in 30 minutes using AI ✅ The biggest mistake corporate people make when starting a business (E-Myth seizure) ✅ Why you should engineer attention BEFORE creating the product ✅ How to use Sora AI to create massive social media content at scale ✅ The "formation" strategy: What happens when 600 people create content simultaneously ✅ Why entrepreneurship is about play, not just learning from books Perfect for: Corporate professionals transitioning to entrepreneurship, business owners struggling with AI adoption, salon and studio owners, coaches and consultants rethinking their pricing model, creators looking to test ideas before building, and anyone who wants to learn how to lead during crisis. ⏰ TIMESTAMPS: [00:00] Building businesses with duct tape and blind confidence [01:00] Leaving corporate life and the $150K assumption [02:00] The E-Myth and entrepreneurial seizure [03:00] Why income replacement takes years, not months [05:00] Stacking reps through multiple failed companies [07:00] Sell first, build later: demand-first entrepreneurship [09:00] Fake courses, real money: testing demand ethically [11:00] Turning Facebook posts into $40K–$100K offers [13:00] Moto shoes: traditional product design vs. AI speed [15:00] Engineering attention before building products [17:00] Using Sora for playful, high-volume content creation [18:00] The Formation strategy: 600 people creating together [19:30] Learning entrepreneurship through play, not textbooks Find out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

    22 min
  3. Build Trust With Borrowed Authority Using AI

    NOV 24

    Build Trust With Borrowed Authority Using AI

    Hey! This is Ep#149 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. In this episode of Amplify AI, I show you how to build one of the most important parts of your marketing system. Borrowed Authority. You have buyers who are active, ready and credit card in hand, but they still doubt whether you can actually deliver. They want the result, they have the budget, but they hesitate at the final step because they don’t yet trust your ability to get them there. That’s why Borrowed Authority exists. It fills the trust gap fast. Today I walk you through exactly how I use AI to build credibility assets at speed. You will see how I take testimonials, case studies, workshop feedback, written reviews, and real client outcomes and turn them into high trust proof that moves people from maybe to yes. I break down how to store your testimonials in project memory, how to use AI as a case study assembler, how to build 90 second case clips in Descript, how to create before and after dashboards, how to turn video testimonials into clean story driven social assets, and how to extract one liners that go straight onto your website, pitch deck, or landing pages. If you want your audience to stop asking “can you really deliver?” and start saying “when can we start?” Borrowed Authority is the system you need. And with AI, you can build it 10x faster. Timestamps 00:00 Latent buyers, active buyers and the trust gap 00:21 Why people with budget still don’t buy 00:38 The 50k deal lost from low proof 01:05 How AI helps build trust assets fast 01:28 The Borrowed Authority System explained 01:52 Welcome to Amplify AI 02:06 Pre Suasion framework recap 02:22 Understanding the four buyer states 02:58 Why Borrowed Authority closes deals 03:20 Your goal neutralize risk with proof that travels 03:45 Assets we are creating today case clips and dashboards 04:18 KPIs for trust replies, consumption and demos 04:54 Why you need an AI case study assembler 05:23 Collecting testimonials text, workshop, video 06:02 Big names who have given testimonials 06:35 Storing testimonials inside project knowledge 07:05 How I use project knowledge to build assets 07:36 Building 90 second case clips with Descript 08:20 How I merge client footage with my explanation 08:48 Before and after dashboards for credibility 09:22 Showing the pain state and the desired outcome 09:54 Using Gemini to create before after visuals 10:18 Meeting memory AI before after example 11:02 Saving 15 hours a month with AI teammates 11:36 Using these assets in websites and sales funnels 12:12 Testimonials, credibility, and my own background 12:52 Why project knowledge boosts your entire content engine 13:20 Turning testimonials into one liners for your website 14:10 Why AI makes Borrowed Authority simple 14:48 Outro and invite to the AI Geek community #amplifyai #presuation #borrowedauthority #aigeek #aiteammates #aiforbusiness #aiautomation #testimonials #casestudies #descript #beforeafter #credibilitybuilding #digitalmarketing #businessgrowth #trustbuilding Find out more at: - https://amplifyais.com/podcast Much love, Ronsley

    15 min
  4. Presuasion In Action Turning Strategy Into AI Assets

    NOV 17

    Presuasion In Action Turning Strategy Into AI Assets

    Hey! This is Ep#148 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. In this episode of Amplify AI, I want to show you just how many human hours are being burned on work that an AI teammate can do quicker, better, and with fewer mistakes. This is part of my Presuasion series, where I break down how good marketing makes sales easier. I walk you through my Presuasion framework and show you how I use it to move people from low trust and latent buyer intent to high trust and ready to buy, using simple but powerful assets. In real time, I build three assets with AI and explain my thinking as we go. A readiness quiz that plugs into Google Forms, your CRM, Slack, and follow up emails A swipeable seven step checklist you can turn into LinkedIn or social slides An ROI calculator that shows the real value of installing an AI team member in your business I show you how I give AI enough context from my Amplify AI Augment project, how I validate questions, export schemas, map to Go High Level, and trigger Slack notifications. I also show you why you still need a human in the loop so you are not just copy pasting whatever AI gives you. If you run a business, lead a team, or you call yourself an AI geek, my aim in this episode is to help you see your bottlenecks as an opportunity to create practical AI teammates, not just another tool you never use. 👋 You can join me and the rest of the AI geeks at AmplifyAIs.com for conversations, new trainings, and recordings. 💬 If you want the prompt stack and playbook from this episode, tell me in the comments. 👍 If this helps you, hit like, subscribe, and share it with a friend who needs an AI teammate in their business. #amplifyai #presuation #aigeek #aiteammates #aiautomation #aiforbusiness #marketingassets #readinessquiz #roicalculator #swipechecklist #promptengineering #claudeai #chatgpt #zapiertips #n8n #maketools #digitalmarketing #businesssystems Timestamps: 00:00 Human hours vs AI team hours 00:15 Why I created the Presuasion series 00:36 Good marketing that makes sales easier 01:02 High trust, buyer intent and my Presuasion matrix 01:35 Assets for low trust, latent buyers 01:56 My plan for this episode three key assets 02:31 Breaking down the readiness quiz step by step 03:20 Using AI to write and refine quiz questions 03:52 Exporting to Google Forms and building the form schema 04:47 CRM mapping, Slack notifications and follow up emails 05:40 Readiness quiz complete and ready to plug in 06:26 Creating the swipe checklist and seven LinkedIn slides 07:25 How I explain human hours vs AI team hours 08:06 Seven signs my audience is ready for AI teammates 09:00 Building the ROI calculator inside Claude artifacts 09:50 Walking through team size, hourly rate and savings 10:42 Meeting memory AI teammate and real weekly time saved 11:34 Adoption rates, realistic scenarios and ROI assumptions 12:18 Why every business needs its own ROI calculator 13:06 Follow up emails, automations and my prompt pack 13:57 What I cover next borrowed authority and case assets 14:50 Outro and invite to the Amplify AI Geek community Much love, Ronsley

    15 min
  5. No AI slop how Ajay Chowdhury keeps his novels human in the age of AI

    NOV 10

    No AI slop how Ajay Chowdhury keeps his novels human in the age of AI

    Hey! This is Ep#147 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. AI can help you write faster, research deeper, and edit smarter, but can it really create unforgettable human stories. In this episode of Amplify AI, Ronsley sits down with crime novelist and Shazam cofounder Ajay Chowdhury to unpack where artificial intelligence stops and authentic creativity begins. Ajay shares how he built tech startups, wrote award winning crime series like the Kamil and Anjali books, and now explores AI, government surveillance, and even quantum physics in his fiction. You will hear how he uses AI as a creative enhancer and research partner while still protecting the very human core of his storytelling. We dive into -Why AI can copy plots but struggles to create truly human characters -How Ajay balances a tech career with a powerful creative identity -The five P framework he uses for compelling stories plot, people, pace, place, and prose -How to keep your own voice strong while using AI for feedback, editing, and research -The future of AI powered storytelling and what happens when billionaires weaponize AI If you are a writer, creator, founder, or curious AI geek, this conversation will help you use AI to augment your intelligence without losing your originality. Join the Amplify AI community, new trainings, conversations, and recordings at AmplifyAIs.com and connect with other AI geeks who care about both intelligence and identity. If this episode helped you, hit like, subscribe, and share it with a friend who is thinking about writing or building with AI. TIMESTAMPS: 00:00 – Can AI keep us authentic as creators 00:28 – The mind behind Shazam and killer crime novels 00:54 – Welcome AI Geek to Amplify AI 01:12 – Creator identity, Shazam team and love of making things 03:30 – First creations, debates and early audience feedback 03:50 – Growing up in India, English teachers and crime fiction influences 05:30 – How Camille Ramon was born and the “accidental” crime series 07:00 – Writing routine, plotting and crime story arcs 10:20 – Bringing AI, startups and London’s East End into fiction 12:03 – How AI will change the world and why it needs regulation 13:15 – Can ChatGPT write your next best selling novel 14:05 – How Ronsley and Ajay actually use AI in the writing process 15:14 – AI as creative enhancer, research assistant and quiet editor 17:56 – Staying authentic while augmenting your intelligence with AI 20:18 – The Five Ps of powerful storytelling plot, people, pace, place, prose 22:06 – Outro and invite to the Amplify AI Geek community #amplifyai #aigeek #artificialintelligence #chatgpt #aiwriting #creativewriting #authenticity #shazam #ajaychowdhury #crimefiction #aiforcreators #aipodcast #booksandai #writingtips #contentcreation Much love, Ronsley

    23 min
  6. Why You’re Missing Out by Not Using AI in Your Podcast Workflow

    NOV 3

    Why You’re Missing Out by Not Using AI in Your Podcast Workflow

    Hey! This is Ep#146 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. Hey, AI geeks. It's Ronsley! Are you tired of wasting countless hours on planning, recording, and editing your podcast episodes? Good news! AI can take care of the heavy lifting so you can focus on what matters. In this video, I'm sharing the exact AI tools and streamlined systems I personally use to launch, run, and grow a successful business podcast that delivers tangible results for your brand. Here's a quick rundown of what we're covering: • How to design a podcast strategy that perfectly matches your business objectives and audience • The top AI tools that simplify episode creation, from scripting to seamless editing • Effective promotion strategies to amplify your visibility on platforms like YouTube, LinkedIn, and more • The biggest podcasting mistakes to steer clear of heading into 2025 • And as a bonus, I'm handing over my complete workflow template. Totally free for you to use! Whether you're a busy founder, a dedicated coach, or a passionate creator, this video gives you the step-by-step roadmap to create a podcast that attracts loyal listeners and converts them into customers, all without leading to burnout. Hit play and let's dive in! #AIPodcast #PodcastWorkflow #AmplifyAI #PodcastStrategy #BusinessPodcast #ContentCreation #AIForCreators #PodcastTips #SoloPodcast #PodcastPromotion #PodcastGrowth #AIContent #CreateWithAI #PodcastMarketing #PodcasterLife Timestamps: 00:00 Cold open behavior and focus 00:00:55 Intro and welcome 00:01:10 Strategy overview 00:01:18 Define the goal of the podcast 00:01:36 Know your audience 00:01:44 Stages of awareness framework 00:02:16 Problem aware and solution aware focus 00:02:20 Map current audience behavior 00:02:44 Desired listener behavior 00:02:59 Keep them engaged 00:03:19 Build your guest and topics list 00:04:01 Planning prompt and structure on screen 00:05:19 The three phases of the process 00:05:43 Recording phase explained 00:05:56 Production phase explained 00:07:11 Promotion phase explained 00:08:26 Record episode one 00:09:10 Why podcasting works right now 00:10:31 Mistakes to avoid 00:11:30 Your next three actions 00:12:27 Record, produce, promote workflow 00:12:51 Closing 00:13:19 Outro and share Find out more at: - https://amplifyais.com/academy - https://wearepodcast.com/ - https://amplifyais.com/podcast Much love, Ronsley

    14 min
  7. Build your presuasion marketing matrix with me using AI prompts and a copyable checklist

    OCT 31

    Build your presuasion marketing matrix with me using AI prompts and a copyable checklist

    Hey! This is Ep#145 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. Hey AI geeks, it’s Ronsley. This episode is a real time build of the presuasion framework so your marketing makes sales easy. We go from idea to ideal client profile to a buy intent x trust matrix, then pick the exact assets and KPIs for each quadrant. You’ll also see how I use Aedith and other AI teammates to speed everything up while staying ethical and on brand. What you’ll learn-How presuasion moves people from low intent and low trust to ready to buy-A simple checklist to define audience, pick assets, and lock KPIs-How to turn pain points into observable triggers with matching calls to action-The four quadrants and the best asset types for each one-How I use Edith plus other AI teammates to research, prioritize, and close faster The four stage blueprint-Prime and pattern for curious cold audiences-Border authority for urgent but low trust leads-Present and persist for warm networks who need an easy win-Orchestrate the yes with speed to value and clear implementation Timestamps [00:00] What marketing to create so selling gets easier [00:16] Last episode recap and why presuasion makes sales easy [00:42] Today’s goal build your matrix together in real time [01:18] From latent low trust to active high trust overview of the matrix [02:22] Asset plan coming next quick win calculator swipeable checklist [03:06] Why these episodes matter and how they stack [03:39] Your goal create a presuasion matrix for your business [04:07] Step 1 define audience and set KPIs for each quadrant [04:40] Meet Aedith and why a branded assistant helps [05:26] Fill in what you sell and use past projects for truth data [05:58] ICP results pains signals blind spots and checks [06:24] Turn pains into buying triggers with observable proof and CTAs [06:58] Build the buy intent x trust proof matrix [07:36] Q1 prime and pattern assets KPI and our Scout teammate [08:04] Q2 border authority assets KPI and our Radar teammate [08:37] Q3 present and persist assets KPI and a warm lead calculator [09:43] Q4 orchestrate the yes assets KPI and Victor the deal closer [10:22] Score table top three assets to build first [11:01] Copy paste the quadrant plans and finalize KPIs [11:28] Voice guardrails CTAs and style so outputs stay on brand [12:18] Full playbook recap from low trust to ready to buy [12:58] Next episode creating bottom quadrant assets at speed [13:26] Join the community and share this with a fellow AI geek Find out more at: https://amplifyais.com/academyhttps://wearepodcast.com/https://amplifyais.com/podcastMuch love, Ronsley

    30 min
  8. How AI Keeps You in Your Zone of Genius (Chris Ducker's 80% Strategy to Avoid Burnout)

    SEP 18

    How AI Keeps You in Your Zone of Genius (Chris Ducker's 80% Strategy to Avoid Burnout)

    Founders: if “hustle” has become your default, this episode shows how to use AI to stay in your zone of genius, avoid burnout, and design a Life OS that grows your business without swallowing your life. With author Chris Ducker (Long-Haul Leader), we get practical on self-care, hobbies, and an AI workflow that turns ideas into programs fast—so you can win the long game. In this episode, you’ll learn The 3 warning signs of burnout (physical fatigue, brain fog, emotional drag) and how to spot them early.Why “hustle is a season, not a lifestyle,” and how to set the line in the sand.A simple way to use AI for ideation (80% of Chris’s use) to ship programs faster—without outsourcing your expertise.How 2 hours/week of hobbies can lift productivity ~30% (and why that matters for your Life OS).Chapters to skip to: 00:00 AI for your zone of genius; hustle is a season 01:10 Chris’s burnout story & diagnosis (what changed) 03:19 3 warning signs: fatigue, brain fog, emotional flags 07:22 Life OS pillars: personal mastery, relationships, impactful work → + hobbies 10:18 Hobbies → +30% productivity (evidence Chris cites) 11:47 How AI removes roadblocks (Ronsley’s take) 12:14 Chris’s AI workflow: idea → 4-week program (+ workbooks) 15:02 The near-future of “everything connected to AI” 17:35 Design a business that supports your life (not the other way) 25:31 Permission to say “no” for 30 days (reclaim energy) Resources & next steps Get Chris’s book Long-Haul Leader + explore the Life OS ideas referenced - https://chrisducker.com/books/Join the Amplify AI community & trainings: amplifyais.comIf this helped, comment with one habit you’ll change this week—then share with a founder who needs it.Check out all resources, tricks, prompt stacks and business tactics for AI-related stuff on amplifyais.com

    28 min
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Integrating Artificial Intelligence into core business strategies is not just an advantage; it's a necessity. Each episode is a masterclass in the practical application of AI, designed to help you, the business leader, leverage this transformative technology to drive growth, enhance decision-making, and maintain a competitive edge. Join Host Ronsley Vaz, a computer scientist, software engineer & entrepreneur, who demystifies the complexities of AI, delivering actionable insights to adopt AI with your brand's unique identity while reducing the cognitive load of your teams. Subscribe now.

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