Amplify with Purpose

Odette de Beer

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Amplify With Purpose: Business and Life Unlocked is a podcast about leading and living with clarity, courage, and conviction. It explores the intersection of business, faith, leadership, and personal growth, helping you align who you are with how you lead, so you can build something that truly lasts. odettedebeer.substack.com

FEB 9

What if the problem isn’t the situation, but the filter you’re using to interpret it?

In this solo episode, leadership strategist Odette de Beer unpacks one of the most powerful and misleading drivers of behaviour: fear as a filter. Rather than reacting to reality, most leaders respond to their perception of it. Fear narrows perspective, amplifies urgency, and quietly shapes decisions in leadership, work, and relationships, often while sounding like “being realistic” or “taking responsibility.” This episode explores: * Why perception always comes before behaviour * How fear disguises itself as urgency, control, scarcity, or people-pleasing * The hidden cost of reacting instead of responding * How clarity creates space for aligned leadership decisions * Three practical steps to interrupt fear-based reactions without shame This is a human conversation for leaders who want to lead with clarity, consistency, and trust, even under pressure. If you’ve ever over-explained, rushed a decision, withdrawn, or felt regret after reacting, this episode will give you language for what’s really happening and help you choose a better response next time. Fear is not failure.But confusing fear with truth is expensive. 🎧 Available on podcast | 📺 Watch on YouTube | ✍️ Read/watch on Substack This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit odettedebeer.substack.com/subscribe

11 min
12/01/2025

Reflect. Reset. Reframe

There comes a point in the year when the noise gets loud, the deadlines stretch thin, and you feel the pull to pause. Not because the calendar tells you to, but because your soul knows it’s time to slow down, look inward, and reset the inner landscape before stepping into what’s next. In this episode, we explore what it means to prepare for a new year, not with pressure, but with purpose and alignment.Not with grand declarations of “best year ever”, but with daily decisions that build your best year yet. Together with Ps Christo Pretorius and Dr Janine Do Cabo, we speak about the simple rhythms that hold our lives together:• honest reflection before planning• closing off a year with intention• family rituals that anchor identity and gratitude• the power of micro-decisions• choosing growth through discipline, not overwhelm• aligning your life with what God is asking of you now• and giving yourself grace without lowering your standards This is a conversation for anyone who wants to walk into the next season clearer, lighter, and more grounded; whether you’re leading a business, raising children, shaping a community, or quietly rebuilding your inner world. As you listen, I invite you to ask: * Where is the invitation for me? * What needs releasing? * What needs carrying forward? * And what is God aligning in me for the year ahead? Thank you for being here.I’m Odette de Beer, and remember, every great movement begins with a single voice.Maybe it’s yours. Join the Conversation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit odettedebeer.substack.com/subscribe

37 min
10/13/2025

Let Tech Do the Tasks: Don’t Outsource the Touch

What does leadership look like in a world shaped by AI? From the Adelaide Hills, business strategist Odette de Beer sits down with Dr Janine Do Cabo (The Intentionalist) and Ps Christo Pretorius (The Expander) to explore how leaders can stay human in an increasingly automated world. AI can optimise efficiency—but only people can create trust, meaning, and culture. In this episode, you’ll hear: Why AI is an amplifier, not a replacement for leadership. The shift from skills of the head to skills of the heart—emotional intelligence, discernment, and storytelling. How to build teams and customer experiences that engage all five senses. Why trust and presence are the new competitive advantages. The future of culture: from ego systems to ecosystems. Odette, Dr J, and Ps C share grounded wisdom, real examples, and practical habits leaders can use right now to stay authentic, clear, and human—no matter how fast technology evolves. 💬 Key takeaway: Let technology handle the tasks—but never outsource the touch. 🎧 Listen now, share it with your team, and join the conversation on Substack This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit odettedebeer.substack.com/subscribe

35 min
10/06/2025

The Power of the Right Room

We’ve been Zoomed, Teamed and grouped into a kind of social fatigue. Yet something is shifting, leaders are craving real rooms again.? In this latest episode of Off Topic but On Point, I sat down with my brilliant friends Dr. Janine de Cabo (The Intentionalist) and Ps Christo Pretorius (The Expander) to explore why in-person communities and leadership circles are making a comeback, and why they’re reshaping business, mindset, and even our nervous systems. We unpack: ✅ Why online gives scale but in-person gives substance✅ The neuroscience of connection: oxytocin, safety, and creativity✅ How to know if you’re in the right room (and why the wrong room is the most expensive one you’ll ever be in)✅ The difference between “networks” and relationships that transform✅ Why leaders in Adelaide, Australia—and everywhere— need to be intentional about the spaces they enter 💡 Key insight: You don’t need more information. You need transformation. And transformation only happens in the right room. Why This Matters for Leaders & Entrepreneurs We’ve been Zoomed, Teamed, and grouped into a kind of social fatigue. What people are craving now isn’t another notification, it’s authentic connection. Here in Adelaide, through SustainHer Hills, I see it every month:✨ Women walk in heavy, tired, and isolated.✨ They walk out lighter, clearer, calmer, and more resourceful for both business and life. The same is happening globally. From mastermind boardrooms to local collectives, leaders are rediscovering that community is the currency of the future. Quick Actions for You Audit your rooms: Who are the 5 people closest to you right now? Are they stretching you?Find your people: Stop chasing bigger audiences, start building a better circle.Go local: Whether you’re in Adelaide, Cape Town, or New York, look for small, intentional communities where real transformation can happen. If this episode resonated, share it with a friend or colleague who needs a reminder that the right room changes everything! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit odettedebeer.substack.com/subscribe

49 min
08/18/2025

Principles That Shape Us

What if the most transformative truths are the ones we've known all along? In this episode of Off Topic, but On Point, we explore the power of principles; those guiding truths passed down from our grandparents, spoken in fatherly wisdom, or discovered through painful growth. Odette de Beer, Dr. Janine Do Cabo, and Ps Christo Pretorius open up about the quotes and scriptures that shaped their lives, the lessons they’re passing on to their children, and the kind of legacy we leave when we lead with conviction. From childhood diaries to current parenting moments, from deadlifts to deep discipline, this conversation is both grounding and expansive. If you’ve ever wondered which values will outlast the trends, this one’s for you. 🎧 You’ll hear us unpack: * The timeless quotes that have become leadership anchors * How we raise principled kids in a trend-driven world * The real reason God might feel quiet right now * Why the hard things are often the right things 💬 Reflection question:What principle do you live by now that your younger self would’ve resisted? This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit odettedebeer.substack.com/subscribe

49 min
08/12/2025

Why Your Clients Leave (and What to Do About It): The Profit Lever Most Businesses Ignore

In this episode of Amplify With Purpose, Odette de Beer shares a powerful conversation originally recorded with Peter Daniels from Lead Australia. What starts as a simple question—how can client experience impact profitability?—turns into a masterclass on the difference between customer service and client experience design. You’ll hear: Why service is the bare minimum—and why experience is what keeps clients coming backA real case study that drove a 300% renewal increase in just 60 daysThe danger of "personalised" emails that aren’t actually personalWhat most businesses get wrong about upselling, loyalty, and feedback loopsA practical question you can ask this week to shift your client retentionOdette challenges you to stop relying on marketing bandaids and start building from the inside out—because loyalty isn’t just earned… it can be designed. Resources & Links: Join the waitlist for The Catalytic Code → https://amplifycoach.biz/the-catalytic-code/ Book a free strategy call → https://calendly.com/odetteamplify/exploration This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit odettedebeer.substack.com/subscribe

11 min
08/05/2025

How Physical Strength Builds Leadership Resilience & Mental Clarity

Feeling overwhelmed, stuck or running on caffeine? It may be time to pay attention to your body. In this episode of Off Topic but On Point, Odette de Beer is joined by Dr Janine “The Intentionalist” Do C abo and Pastor Christo “The Expander” Pretorius to unpack why too many leaders neglect physical resilience—and why building strength isn’t about looks, but clarity, emotional regulation and sustainable leadership. Expect heartfelt, unscripted discussion on: Motion manages emotion: How movement and exercise release toxins, sharpen thinking and reset your moodControlled pressure training: Why endurance endurance and strength under stress translates into handling high‑pressure business scenariosFinding your workout rhythm: From joy‑based movement to consistent routines—discover what truly fuels youBody as purpose vehicle: Viewing your physical discipline as a leadership asset, not just an obligationYou'll walk away with: A practical M.O.V.E framework for intentional movementTwo reflective questions to ask about where you’ve abandoned strength—and how to reclaim it this weekInspiration to shift from “I should” to “I get to”This episode is for leaders, founders, change‑makers and anyone who wants to lead with alignment, energy and purpose. Tune in if you're ready to move beyond burnout and embody your full potential—and lead better from the inside out. Take a screenshot of this episode and tag me on socials - tell me what stood out for you odette@amplifycoach.biz Join the Waitlist: https://amplifycoach.biz/the-catalytic-code/ Connect with me: Instagram: https://www.instagram.com/odette_de_beer_amplify_purpose LinkedIn: https://www.linkedin.com/in/odettedebeer/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit odettedebeer.substack.com/subscribe

53 min
08/05/2025

The Small Promises That Build Big Leadership Capacity

Small shifts, big impact. In this episode of Off Topic but On Point, we explore how movement, mindset, and rhythm can transform the way you lead, think, and live. Joined by Dr. Janine Do Cabo and Ps. Christo Pretorius, we dive into: ✔ Why "motion manages emotion" – clear your head and make better decisions✔ Training under controlled pressure – how exercise prepares you for business challenges✔ The power of rhythm over intensity – why consistency builds lasting capacity✔ Your body as a business asset – look after it, and it will carry your purpose further✔ Keeping promises to yourself – the quiet confidence every great leader needs You don’t need to run marathons or live in the gym. It’s about finding what works for you, building rhythms that keep you grounded, and realising that the small promises you keep to yourself matter more than you think. Watch, Reflect, Act What’s one small change you can make this week? Share in the comments—I’d love to hear from you. 📌 Subscribe for more conversations on business, leadership & life.📌 Follow me on LinkedIn: https://www.linkedin.com/in/odettedebeer/ Timestamps 0:00 Welcome – Why this conversation matters3:15 Motion manages emotion10:45 The rhythm principle for consistency18:00 Your body as an asset for leadership25:30 Keeping promises to yourself50:00 Final reflections + questions to ask yourself This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit odettedebeer.substack.com/subscribe

53 min

Amplify With Purpose: Business and Life Unlocked is a podcast about leading and living with clarity, courage, and conviction. It explores the intersection of business, faith, leadership, and personal growth, helping you align who you are with how you lead, so you can build something that truly lasts. odettedebeer.substack.com

Creator

Odette de Beer
Years Active

2022 - 2026
Episodes

115
Rating

Clean
Copyright

© Odette de Beer
Show Website

Amplify with Purpose