Amplify Your Authority

Marisa M Shadrick

Welcome to "Amplify Your Authority."Where innovative marketing meets heart-centered entrepreneurshipSolo business owners will find a blend of powerful marketing strategies and AI-driven insights to help them strategically integrate AI into their business. Join me, Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as we navigate the ever-changing online marketing world.   ✅ Smart, Sustainable Marketing – Grow your business without the pressure of chasing social algorithms, vanity numbers, or fleeting trends. ✅ AI Without the Overwhelm – Learn how to integrate ethical AI tools to streamline content creation, leverage AI reasoning, and free up time for what truly matters. ✅ Actionable & Strategic – Discover practical insights that help you amplify your authority and build a thriving, future-ready business. Subscribe to Amplify Your Authority on your favorite podcast platform or watch it on YouTube!  🎉 Go to https://marisashadrick.com/listen to subscribe.  

  1. 12/20/2025

    What I Wish I Knew Before Starting an Online Business

    What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful. In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the way. If you’re early in your journey, this will help you focus on what truly moves you forward. What You’ll Hear in This Episode If you’re starting an online business, this episode will provide insights: Why staying busy can feel productive while still holding you backThe decision most new business owners delay, and why it matters more than they realizeWhy does some advice sound smart but doesn’t work in real life for solo business ownersThe overlooked asset that makes selling feel easierWhy chasing what’s “working right now” often leads to exhaustion …and more  Closing Thought If you’re starting an online business, you don’t need to do everything; you need to do the right things. Start with strategy, keep it simple, and let clarity guide your next steps. If you need a complimentary strategy call, please visit: https://marisashadrick.com/contact/   Audio Timestamps 00:00:00 Intro and why starting with strategy matters 00:01:00 Strategy vs. tactics explained 00:06:24 Why being busy doesn’t equal progress 00:07:31 One clear offer and validation 00:09:00 Managing doubt when starting an online business 00:10:38 Filtering advice and avoiding overload 00:11:55 Visibility without clarity creates noise 00:13:58 Podcasting and YouTube strategy insight 00:14:39 Why email list building matters early 00:16:22 The cost of chasing algorithms 00:18:27 Building a business that fits your life 00:20:33 Lessons as mentors and selling earlier 00:24:34 Final thoughts and next steps FREE RESOURCE Capture the Human Knowledge Your AI Needs to Model Your Voice, Values, and Brand Identity INTRODUCING THE HEART PROFILE™ If you’re ready to step off the sidelines and start using AI with confidence, CLICK HERE t Skip Hours of Prompt Trial & Error with ChatGPT Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Free Download! https://marisashadrick.com/prompts If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move. Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/community Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

    27 min
  2. 12/11/2025

    2026 Predictions: How Solopreneurs Can Thrive with AI

    Ready to stop wearing all the hats in your solo business? In 2026, AI integration will be as common as using your smartphone. But if you’re a solo business owner who feels behind or overwhelmed by all the new tools, you’re not alone. In this episode, I break down how to use AI and why strategy, simplicity, and your authentic voice are the keys to growth in the next wave of online business. What You'll Discover in This Episode My top 3 predictions for 2026 and how they affect solo entrepreneursThe 3 leadership skills that will set you apart in the age of AIWhy content marketing is about to explode, and how to stand out with heart and originality, not just more content.Why your story and perspective are still your biggest business assetsActionable steps for simplifying your offers, building a strong brand voice, and using AI effectively.  Key Takeaways AI isn’t a magic fix; it mirrors what you give it. Your clarity and communication matter more than ever.Delegation is now about asking: Should I be doing this, or can AI?Imagination is your competitive edge. Margin gives you the space to innovate.Your brand message and personality are your biggest differentiators in a crowded, AI-generated world.Keep your business focused: one offer, one audience, one problem, one transformation. Join AI Lab for Solopreneurs Ready to learn how to work smarter with AI and amplify your personal authority? Find out more at https://marisashadrick.com/community Audio Timestamps: 00:00:00 – Intro and why AI content is starting to blur 00:01:20 – AI adoption trends and predictions for 2026 00:03:20 – Strategic use of custom GPTs and tools 00:04:50 – Why prompting skills are your new superpower 00:05:57 – The explosion of content: blogs, books, and newsletters 00:08:02 – 3 leadership skills solopreneurs need for the future 00:09:35 – How to simplify your offer, lead magnet, and audience 00:12:05 – Rethinking delegation with AI as your assistant 00:14:15 – Why imagination is your next best strategy 00:16:28 – Protecting your voice and brand in the age of AI 00:18:47 – Closing and community invitation Skip Hours of Prompt Trial & Error with ChatGPT Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Free Download! https://marisashadrick.com/prompts If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move. Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/community Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

    20 min
  3. 11/25/2025

    A Fresh Perspective For Solopreneurs Who Feel Behind

    I paused the marketing strategy talk to have a real conversation with you, especially if you’re feeling the weight of it all. This episode isn’t about tactics or trends. It’s about remembering why you started, reframing the hard days, and finding a steady anchor when you feel overwhelmed. Gratitude isn't just a feeling; it’s a powerful lens that can shift how you show up and serve.   What You'll Discover in This Episode: How gratitude reframes setbacks and turns obstacles into opportunities for growth.Ways to shift from chasing conversions to truly serving and connecting, one person at a time.The power of gratitude to ground you during burnout, overwhelm, or loneliness as a solo business owner.Why gratitude matters more than ever as businesses move into a new AI chapter.Practical mindset reminders to carry into the new year, helping you see possibility instead of pressure. From my family to yours, have a wonderful holiday season.  Free Resource Capture the Human Knowledge Your AI Needs to Model Your Voice, Values, and Brand Identity INTRODUCING THE HEART PROFILE™ If you’re ready to step off the sidelines and start using AI with confidence, CLICK HERE to grab my free resource.   Skip Hours of Prompt Trial & Error with ChatGPT Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Free Download! https://marisashadrick.com/prompts If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move. Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/community Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

    8 min
  4. 11/21/2025

    Build an AI That Thinks Like You Using ChatGPT Best Practices

    Build an AI That Thinks Like You Using ChatGPT Best Practices Running a business as a solo owner means every task, every deadline, every piece of content falls on your shoulders. Some weeks, the to-do list feels like a second job. And when you finally find a tool that can shave off 30 minutes here and there, it adds up. That’s where I was a few months ago, deep in the writing process for my book, trying to keep up with client work, content, admin, all of it. (We wear many hats.) I decided to give ChatGPT a shot to help edit some of the writing. I uploaded my rough draft with stories and insights, but the revision didn’t sound like me. The stories were mine. The insights were mine. But the voice? Filtered. Generic. That’s when I realized, if AI is going to help us, it needs to know me. It needs more than a great prompt. It needs our decision-making process, our values, our tone, even our quirks. In This Episode, I’ll Share My Process for Building A Helpful AI Assistant If you’ve felt buried in work or disappointed by AI, I'll show you a better way to use AI, whether it's ChatGPT, Claude, or Gemini,  that is not only strategic but a huge timesaver. Whether you’re just starting or searching for more meaningful output, this episode will give you actionable steps to make AI work more effectively. What You’ll Discover in This Episode Why adopting an AI strategy matters more than just acquiring prompt templates.The most common mistakes business owners make when using ChatGPT and how to avoid themThe foundational documents you need to “teach” AI about your unique business and brandHow to shift your mindset from overwhelmed admin to empowered strategistSimple steps to build specialized AI assistants for ghostwriting, marketing, and more. Free Resource Capture the Human Knowledge Your AI Needs to Model Your Voice, Values, and Brand Identity INTRODUCING THE HEART PROFILE™ If you’re ready to step off the sidelines and start using AI with confidence, CLICK HERE to grab my free resource or link below. Link: https://learn.marisashadrick.com/heart Skip Hours of Prompt Trial & Error with ChatGPT Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Free Download! https://marisashadrick.com/prompts If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move. Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/community Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

    20 min
  5. 11/14/2025

    Stand Out with a Human-First AI Strategy

    Stand Out with a Human-First AI Strategy Most solo business owners are spinning too many plates, and content creation is the one plate that's always on the verge of falling. The pressure to produce content keeps them overwhelmed. While AI promises to help, the truth is, it often adds more generic noise. In this episode, I share my personal insights and practical strategies for using AI as a supportive tool, not a shortcut. You need AI to think with you, and not for you.   What You'll Discover in This Episode: Why so much online content is starting to sound the same, and how to stand outThe risk and cost of using AI-generated content without personal directionHow to train AI to reflect your unique brand voice, values, and audienceThe importance of strategic content creation versus reactiveThe Amelia Bedelia analogy that'll change how you prompt AI forever  Skip Hours of Prompt Trial & Error with ChatGPT Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Free Download! https://marisashadrick.com/prompts If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move. Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/community Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

    18 min
  6. 11/06/2025

    How Smart Research Fuels Sticky Content (Part II)

    How Smart Research Fuels Sticky ContentDo you ever feel like your content isn’t connecting, no matter how much time you pour into creating posts, videos, or newsletters? Content creation is one of the most time-consuming tasks for solo business owners, and it can be incredibly discouraging when the results don’t match the effort put in. In this episode of the Amplify Your Authority podcast, we'll tackle the “content blues,” and I'll share simple research methods to help you understand your evolving audience, boost engagement, and finally see your work pay off. Discover actionable ways to align your brand, build authority, and create content that sticks.   What You’ll Discover in This Episode: Why are many entrepreneurs burned out by ineffective content creationHow understanding your audience’s needs helps shape your strategyThe power of quizzes as lead magnets and audience research toolsCreative, non-intrusive ways to use surveys for fast audience insightsFree and practical SEO tools to keep your content relevant  Resources Mentioned Free Marketing Strength Quiz If marketing ever feels heavy or off-brand, this quiz will help you discover an approach that fits your strengths and feels like you again. In just 2 minutes, find the natural way to market your business that aligns with your personality, values, and goals. Free Quiz Bonus: How to Create Effective Lead-Generating Content ebook. Click Here: https://marisashadrick.com/quiz   For more resources, visit the show notes on my website.  Click Here: https://marisashadrick.com/podcast/episode-138-how-smart-research-fuels-sticky-content-part-ii/ Skip Hours of Prompt Trial & Error with ChatGPT Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Free Download! https://marisashadrick.com/prompts If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move. Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/community Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

    19 min
  7. 10/29/2025

    Find Your Brand’s Sweet Spot & Build a Magnetic Business

    Find Your Brand’s Sweet Spot & Build a Magnetic Business If you’re wrestling with how to attract the right audience to your online business, finding your sweet spot matters. In Episode #137, I address one of the biggest challenges solo entrepreneurs face: generating traffic and leads. If you’re trying to build or refresh your personal brand, this episode will guide you through the process of finding your sweet spot at the intersection of what you’re great at and what your market truly needs. From clarifying your story to validating demand, I’ll share practical steps to create a business that stands out and delivers meaningful transformation.   What You'll Discover in This Episode: The difference between surface-level branding and authentic brand experienceYour personal story is the foundation of your brand’s messageFive “purpose buckets” that drive online entrepreneurs, and how to spot yoursSeven essential questions to validate your business idea and target audienceSix product categories to shape your offer, from model to transformation Resources Mentioned Free Marketing Strength Quiz VISIT: https://marisashadrick.com/quiz Free Quiz Bonus: How to Create Effective Lead-Generating Content ebook. Ready to clarify your brand and build momentum in your solo business? Catch the follow-up episodes and take the quiz to discover your marketing archetype and get the bonus resource for effective content creation!   Skip Hours of Prompt Trial & Error with ChatGPT Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Free Download! https://marisashadrick.com/prompts If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move. Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/community Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

    19 min
  8. 10/21/2025

    Leading Clients Beyond the Sale

    Leading Clients Beyond the SaleIn this Indiana Jones-style sequel to Episode 135, we go beyond the sale and into the world your client enters once they’ve said yes. The journey doesn’t end at the purchase. For group coaching programs and memberships, that moment is just the beginning. This episode explores what happens next: how to guide your new clients through unfamiliar territory, help them achieve real transformation, and support the personal development they need to succeed. You'll discover how to shift from marketer to mentor, and how to build a structure that turns new clients into lifelong fans.   What You'll Discover in This Episode: A five-pillar framework to support new members inside your programHow to help new clients move forward with confidence and without overwhelmHow to make your program feel less like a course and more like a meaningful journeyWhy transformation doesn’t happen automatically, and how to foster it with intentionHow to create authentic connections, providing a sense of belonging and accountability Skip Hours of Prompt Trial & Error with ChatGPT Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Free Download! https://marisashadrick.com/prompts If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move. Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. Visit: https://marisashadrick.com/community Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

    11 min
5
out of 5
5 Ratings

About

Welcome to "Amplify Your Authority."Where innovative marketing meets heart-centered entrepreneurshipSolo business owners will find a blend of powerful marketing strategies and AI-driven insights to help them strategically integrate AI into their business. Join me, Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as we navigate the ever-changing online marketing world.   ✅ Smart, Sustainable Marketing – Grow your business without the pressure of chasing social algorithms, vanity numbers, or fleeting trends. ✅ AI Without the Overwhelm – Learn how to integrate ethical AI tools to streamline content creation, leverage AI reasoning, and free up time for what truly matters. ✅ Actionable & Strategic – Discover practical insights that help you amplify your authority and build a thriving, future-ready business. Subscribe to Amplify Your Authority on your favorite podcast platform or watch it on YouTube!  🎉 Go to https://marisashadrick.com/listen to subscribe.