Amplify

Association for Accounting Marketing

Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).

  1. 11/13/2025 · VIDEO

    Redefining Growth From the Inside Out | Amplify S8E1

    Amplify: Season 8 Episode 1 Redefining Growth From the Inside Out  Live from AAM Summit 2025 In an episode packed with actionable ideas, fresh perspectives, and real-world exampls of how accounting firms are redefining growth in 2025, Mike Jones and Sam Pagel sit down with some AAM attendees in May 2025.  Keith Ferrazzi shares how "teamship" breaks down silos and fuels firmwide collaboration. Jason Blumer discusses intentional scaling and the structures service businesses need to grow with purpose. Kristen Lewis explains how her team transformed marketing operations with Monday.com.  Mark Jamnick reframes business development by shifting the mindset from selling to caring. If you're ready to rethink how your firm grows, collaborates, and serves clients in 2025, this is the episode you won't want to miss.

    18 min

  2. 10/01/2025 · VIDEO

    The Rise of the Modern Marketer | Amplify S8E4

    Amplify: Season 8 Episode 4 The Rise of the Modern Marketer Live from AAM Summit 2025 From solo marketers to DEI champions, today's accounting marketers are redefining their roles—mentoring, upskilling, and becoming internal influencers who drive change. In this episode of Amplify, recorded live at the AAM Summit, we explore how modern marketers are expanding their impact across firms. You'll hear from: Bonnie Buol Ruszczyk on the MOVE Project, DEI leadership, and talent insights Cassy Clayman on building capacity and influence as a marketing team of one Jeremy Shen on using data and reporting to enable behavioral change and growth If you're ready to move beyond traditional marketing and become a strategic force in your firm, this conversation is for you.

    12 min

  3. 10/01/2025 · VIDEO

    The Story Only You Can Tell | Amplify S8E3

    Amplify: Season 8 Episode 3 The Story Only You Can Tell Live from AAM Summit 2025 Great marketing isn't about spin — it's about proof. In this episode of Amplify, recorded live at the AAM Summit, we explore how firms are building credibility through storytelling, testimonials, brand voice, and positioning. From showcasing client success to crafting authentic narratives, these conversations reveal why the strongest differentiator is the story only you can tell. You'll hear from: Joe Kovacs on leveraging testimonials and local SEO to boost trust Kelsey Brewer on using podcasts to create human connection and transparency Jeshanah Fox on leading a rebrand that sparks cultural change and client confidence Chris Camara on messaging CAS services through real client pain points If your firm is ready to move past jargon and show clients the story only you can tell, you won't want to miss this conversation.

    16 min

  4. 09/10/2025 · VIDEO

    The AI-Ready Firm | Amplify S8E2

    Amplify: Season 8 Episode 2 The AI-Ready Firm Live from AAM Summit 2025 Artificial intelligence isn't a distant future—it's here, reshaping how accounting firms operate today. In this episode of Amplify, recorded live at the AAM Summit 2025, Mike Jones and Cassy Clayman sit down with industry leaders to explore what it means to become an AI-ready firm. You'll hear candid insights from marketers who are moving beyond the hype and operationalizing AI to support marketing and business development: Alice Grey Harrison on forming AI committees and building strategy Josh Woods on leveraging HubSpot, CRM adoption, and smart automation Mike Jones on using technology to scale business development and deepen relationships Laura Metz on repurposing content and layering AI tools for maximum impact Whether you're curious about automation, governance, or how to make AI work for your firm without overwhelming your team, this conversation delivers actionable ideas and real-world examples.

    22 min

  5. 09/09/2025

    Employee Advocacy at Scale: Building Social Reach Through Strategic Tools

    Social media is no longer optional—but making it strategic is where the real value lies. In this episode of Amplify!, host Meg Hoevener sits down with Becky Weiand, Marketing Manager at Rea, to explore how her firm successfully implemented Clearview Social to drive employee advocacy. From culture-first content to gamified sharing and role-based feeds, Becky walks through the tools, analytics, and lessons learned over four years of refining their social strategy. Tune in to learn how to elevate firm visibility and individual thought leadership while simplifying the ask on busy professionals.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

    32 min

  6. 09/09/2025

    Leveraging Digital Events for Lead Generation

    In this insightful episode of Amplify!, Meg Hoevener Marketing Manager at McGuire Sponsor, interviews Lindsay Sherrill, a seasoned marketing leader from Schneider Downs, about the strategic shift her firm made in webinar platforms—from GoToWebinar to ON24. Lindsay shares candid stories from the trenches, including technical hiccups, CPE delivery challenges, and the growing demand for on-demand learning. She explains how ON24's automation, customization, and analytics capabilities helped Schneider Downs scale their webinar program, improve attendee experience, and streamline internal processes. Listeners will gain actionable advice on: Choosing the right webinar platform for your firm's needs Managing presenter adoption and training Leveraging webinars for both client retention and business development Enhancing engagement through video, chat, and interactive widgets Using analytics and follow-up strategies to maximize impact Whether you're hosting your first webinar or refining a mature program, this episode offers valuable lessons and inspiration for accounting marketers looking to amplify their reach.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

    40 min

  7. 09/09/2025

    Marketing Automation Without a CRM? Building Smarter Campaigns with Limited Infrastructure

    What happens when your firm is ready to scale its marketing engine—but doesn't yet have a unified CRM? In this episode of Amplify!, host Meg Hoevener sits down with James Kuch, Digital Marketing Specialist at Yeo & Yeo, to talk about building a robust automation strategy in HubSpot, even when infrastructure isn't fully in place. James walks through the creative ways his team supports multiple service lines and brands under one marketing platform—from list segmentation and email workflows to internal campaigns, digital advertising, and social scheduling. You'll also hear lessons learned from transitioning off Constant Contact, how to integrate other platforms using HubSpot's Operations Hub, and what to prioritize when bandwidth is tight. Whether you're a solo marketer juggling multiple tools or part of a firm evaluating your next MarTech investment, this episode offers tactical takeaways for building smarter, leaner campaigns.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

    37 min

  8. 09/09/2025

    People, Process, Platform: Aligning MarTech with Firmwide Growth Goals

    Many firms invest in marketing tools without first aligning people and process. Marketing by Numbers took the opposite approach—and it's paying off. In this episode of Amplify!, host Meg Hoevener is joined by Jamie Miller, Senior Manager of Firmwide Growth, and Don Breckenridge, Director of Growth, to explore how firms are using  MarTech stack to fuel strategy, not just execution. From optimizing Salesforce and Pardot to training servers on lead data, Jamie and Don emphasize the importance of building cross-functional alignment before layering in new tools. You'll hear how their team builds in automation, supports firmwide accountability, and evaluates new platforms against clearly defined goals. Whether you're leading a solo function or scaling a full marketing department, this conversation offers valuable insight into setting your tech stack—and your team—up for long-term success. New boost For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

    55 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).

Information

  • Creator
    Association for Accounting Marketing
  • Years Active
    2014 - 2025
  • Episodes
    84
  • Rating
    Clean
  • Copyright
    Copyright © 2025
  • Show Website
    Amplify