153 episodes

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.

Amtower Off-Center Federal News Network | Hubbard Radio

    • Business
    • 5.0 • 4 Ratings

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.

    All things ACT-IAC

    All things ACT-IAC

    This week on Amtower Off Center, host Mark Amtower is joined by ACT-IAC CEO Dave Wennergren for a lively and wide-ranging discussion about ACT-IAC.
    Topics include:

    a brief history of ACT-IAC

    the mission of the organization

    professional development opportunities

    committees and communities of interest

    the ongoing events for the councils and the major annual events

    award programs

    small business participation

    • 41 min
    All things AI

    All things AI

    This week on Amtower Off Center, host Mark Amtower is joined by Peter Erickson of MoDev, producer of the GovAI Summit.
    Topics discussed include:

    the current evolutionary stepping point in technology that AI, ML and LLM represent

    a little historical perspective on what brought us to this point, including earlier uses of voice recognition

    the emergence of AI as a tech transformational event

    key players in this emerging arena

    and the scope of the upcoming GovAI Summit

     

    • 45 min
    Using artificial intelligence to improve contract proposals

    Using artificial intelligence to improve contract proposals

    Government proposal guru Carl Dickson joins host Mark Amtower on this week's Amtower Off Center to discuss several recent topics Dickson has written about, including:

    5 Ways to use AI to Improve proposals

    14 ways to determine if your proposal is any good

    How branding can hurt your proposals

    10 things the customer might choose to do instead of accepting your offer.

     

    • 39 min
    Hard Talk: Confessions of an Accidental Marketing and Communications Professional

    Hard Talk: Confessions of an Accidental Marketing and Communications Professional

    This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.
    Topics discussed include:

    Why did you write Hard Talk?


    Who is the audience

    Dealing with unexpected situations that can impact a company's reputation

    Lessons learned from the front lines of MarCom in the government market

    Advice for would-be authors

    • 42 min
    Branding & marketing in GovCon

    Branding & marketing in GovCon

    This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketing in GovCon.
    Topics include:

    Defining your market niche

    Being able to enunciate your market position in 90 seconds or less

    Why your capabilities statement is not etched in stone

    The power of social media in GovCon

    Staying on the radar

    • 43 min
    Trends in the government market

    Trends in the government market

    This week on Amtower Off Center, host Mark Amtower is joined by Kevin Plexico, senior vice president of Information Solutions at Deltek, to discuss the latest Clarity Study.
    Clarity is Deltek's annual study on trends and contractors perspectives of the government market.
    Topics discussed include:

    Companies attitudes and mindsets toward the government market

    How this impacts their various internal functional areas

    The differences in government spending of=ver the past few years

    How DEI is impacting the market

    Potential changes in the 8(a) program

    The large opportunities, Alliant 3, OASIS+, SEWP VI and other large contracts impacting the flow of business opportunities

     

    • 43 min

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