Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing
  • 5,0 (14)
  • MARKETING
  • CHAQUE SEMAINE

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

  1. -2 J

    Escape the Overwhelm of Online Business Marketing Operations

    Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.” Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm. Key Takeaways: 00:00 Introduction 05:02 Success comes from creating a life and business you actually love. 06:20 Avoid tactics that don’t suit your personality — they won’t serve you. 11:12 You can’t guarantee the outcome, but you can control your actions. 12:30 Set realistic goals, and break them into small, daily steps. 17:44 Long-term consistency brings better results than short-term strategy. 20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.” 25:04 Small audiences offer marketing advantages large brands can’t match. 31:36 Tech and AI are tools, but humans are still essential. 44:42 Treat freelance team members as part of your core team. Resources Mentioned: Teresa Heath-Wareing https://www.linkedin.com/in/teresaheathwareing/ Teresa Heath-Wareing Limited | LinkedIn https://www.linkedin.com/company/thw-marketing-&-pr/ Teresa Heath-Wareing Limited | Website https://teresaheathwareing.com/ Insightful Links: https://www.ianbrodie.com/escape-marketing-overwhelm/ https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/ https://www.shopify.com/ca/blog/marketing-strategies Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    51 min
  2. Go-to-Market Wings That Make E-Commerce Brands Fly

    -4 J

    Go-to-Market Wings That Make E-Commerce Brands Fly

    On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “30 Under 30” and Inc.’s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today’s crowded landscape. Key Takeaways: 00:00 Introduction. 03:12 Gen Z values individualism and customization above broad generalizations. 06:36 Social media fuels unrealistic expectations and comparison culture. 09:21 Influencer marketing thrives because people seek third-party validation. 12:40 Word of mouth remains the most powerful marketing driver. 16:09 The Hawk Method: awareness, nurturing and trust build brands. 20:34 Data-driven decisions: “stop using yourself as a case study”. 24:02 ROAS metric fails without factoring in purchase cycle length. 27:30 AI marketing tools reveal low-hanging fruit and fix problems. 30:39 Building lasting business relationships matters more than quick results. Resources Mentioned: Erik Huberman https://www.linkedin.com/in/erikhuberman/ Hawk Media | LinkedIn https://www.linkedin.com/company/hawkemedia/ Hawke Media | Website https://www.hawkemedia.com "Forbes’ “30 Under 30” https://www.forbes.com/profile/erik-huberman/ Inc.’s “Top 25 Marketing Influencers” https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.html Insightful Links: https://www.shopify.com/ca/blog/go-to-market-strategy https://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tips https://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    30 min
  3. High-impact Customer Stories That Build Brand Advocacy

    2 OCT.

    High-impact Customer Stories That Build Brand Advocacy

    Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical formats that B2B marketers can use to get more mileage from their customer success stories. Key Takeaways: 00:00 Introduction. 04:33 AI hallucinates and misses the nuance of human relationships. 07:39 Customer stories are hard to do well but worth the effort. 09:03 Positive response rates tripled when brands used customer proof. 12:36 Case studies shouldn’t be pigeonholed into a single format. 15:33 Stories can be repurposed as nibble, bite, snack or meal. 17:42 Worry less about competitors and more about reaching ideal clients. 22:21 Assisted conversions show the unseen influence of customer stories. 24:39 The consumer is not an idiot. She’s your mother. 27:57 Evergreen stories should be repurposed across the customer journey. Resources Mentioned: Joel Klettke https://www.linkedin.com/in/joelklettke/ Case Study Buddy | LinkedIn https://www.linkedin.com/company/case-study-buddy/ Case Study Buddy | Website https://www.casestudybuddy.com Insightful Links: https://www.gartner.com/en/digital-markets/insights/customer-success-stories https://fastercapital.com/content/Customer-Advocacy--Amplifying-Customer-Success-Stories.html https://90seconds.com/blog/the-impact-of-customer-stories/  https://www.prinhr.co.uk/news-and-views/how-to-use-customer-stories-in-your-marketing Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    32 min
  4. The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

    25 SEPT.

    The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

    Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth. Key Takeaways: 00:00 Introduction.  04:22 Be cautious with LinkedIn’s newest predictive audience features. 08:17 Timing and relevancy often determine outreach success. 10:55 Offers must stand out in oversaturated inboxes. 15:03 Dominate your own LinkedIn network first. 17:14 Giving away your playbook builds trust and authority. 22:13 Engagement strongly correlates with inbound leads. 27:58 LinkedIn users log in ready to be influenced. 31:06 YouTube channel builds reach with practical education. Resources Mentioned: Justin Rowe https://www.linkedin.com/in/justin-rowe-4043339b/ Impactable | LinkedIn https://www.linkedin.com/company/impactableb2b/ Impactable | Website https://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_page Insightful Links: https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdf https://sproutsocial.com/insights/linkedin-statistics/ https://blog.hootsuite.com/linkedin-statistics-business/  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    33 min
  5. What Is the Demand and Supply Paid Search Model?

    18 SEPT.

    What Is the Demand and Supply Paid Search Model?

    On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns.  Key Takeaways: 00:00 Introduction. 05:02 PPC Live UK evolves from a side hustle into a main business. 09:21 AI still struggles to replicate empathy and tone of voice. 13:04 Digital advertising is expensive and not accessible for all. 17:34 Small businesses lack data, so manual approaches remain critical. 21:32 Marketers must show up at the right time without repetition. 25:16 Frequency capping is essential for sustainable PPC campaigns. 29:29 Average order value matters more than conversion count alone. 33:00 What gets celebrated gets repeated in marketing and leadership. 37:33 PPC hits diminishing returns if spend is not redirected. Resources Mentioned: Anu Adegbola https://www.linkedin.com/in/themarketinganu/ PPC Live UK | LinkeIn https://www.linkedin.com/company/ppcliveuk/ PPC Live UK | Website https://www.ppc.live Insightful Links: https://medium.com/@Glenames/programmatic-advertising-101-c92b5f6cd75d https://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategy https://searchengineland.com/how-to-incorporate-search-demand-in-your-campaign-optimizations-347798 Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    41 min
  6. A Quick Guide to Marketing Automation for Brand Strategists

    11 SEPT.

    A Quick Guide to Marketing Automation for Brand Strategists

    In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data. Key Takeaways: 00:00 Introduction. 03:12 Build your email list before launching products and courses. 05:28 Use quiz data to qualify and disqualify leads confidently. 09:21 Differentiate by delivering value because sales cycles are longer. 12:48 Quiz results segment audiences by challenges and demographics effectively. 15:39 Grow from inside out by prioritizing quality over quantity. 21:00 Two tools, a quiz platform and CRM, run automation. Resources Mentioned: Tai Goodwin https://www.linkedin.com/in/taigoodwin/ That Marketing Team | LinkedIn https://www.linkedin.com/company/thatmarketingteam/ That Marketing Team | Website https://thatmarketingteam.com/ “The Profitable Woman’s Playbook” by Tai Goodwin https://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2 *Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of You Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    23 min
  7. Customer Retention Marketing With Intention and Profits

    9 SEPT.

    Customer Retention Marketing With Intention and Profits

    On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits. Key Takeaways: 00:00 Introduction. 04:56 Customer retention depends on delivering authentic human experiences. 10:35 Intentionality is the foundation for achieving meaningful business results. 15:53 Web3H centers on humanity beyond technology and automation. 19:18 Branding is about honoring promises, not creating masks. 28:35 Human beings crave belonging, connection and significance. 30:22 Direct mail is a quiet and powerful channel for marketing. 35:08 Overwhelming customers with humanity creates stronger relationships. 46:30 Consistency in client retention is strengthened by surprise and delight. 50:48 Use data and insights to build confidence and prove success. Resources Mentioned: Greg Smith https://www.linkedin.com/in/greg-smith-shw buntu.YOU | LinkedIn https://www.linkedin.com/company/buntu-you/ Buntu YOU | Website https://buntu.com.au/ Insightful Links: https://www.zendesk.com/blog/customer-retention/ https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-notes https://sendgrid.com/blog/retention-marketing/   Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    55 min
  8. Growing Your B2B Business With the LinkedIn Master Plan

    28 AOÛT

    Growing Your B2B Business With the LinkedIn Master Plan

    Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth.  Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact. Key Takeaways: 00:00 Introduction.  01:46 Starting a sales job with zero resources.  05:53 Landing a $2 million client from authentic LinkedIn content. 09:15 Why chasing engagement pods and viral templates kills true value. 12:54 Social selling defined: Right people, nurtured over time equals win. 16:42 The real KPI: quality conversations, not follower count or reach. 20:36 Most people on LinkedIn aren’t proactively starting genuine conversations. 24:15 Removing bots and fake accounts means better business results. 27:00 Do quality work, prioritize niche and avoid shortcut temptations. 35:12 Michelle’s GROWTH framework for employee advocacy and lasting habits. Resources Mentioned: Michelle Raymond https://www.linkedin.com/in/michellejraymond/ B2B Growth Co | LinkedIn https://www.linkedin.com/company/b2b-growth-co/ B2B Growth Co | Website https://b2bgrowthco.com/ Insightful Links: https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/ https://blog.hubspot.com/sales/social-selling-linkedin https://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    39 min
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À propos

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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