#AnalyticsToday is a podcast focused on Big Data and Analytics and the latest trends in the digital world. Hosted by Jeremy Roberts and Sameer Khan.
60: 5 Keys to Capture Value from Digital Transformation Initiatives
With 2020 behind us, the world is now ready to transform personally and digital as well. Did your organization jumped the digital transformation ship due to Covid-19 only to find lower benefits than promise? You are not the only one. There are still millions of businesses that were forced to go digital without a plan or strategy.
In this show, we will dissect on how to capture value from your digital transformation initiatives strategically and tactically. Join us as we review 5 keys to increase the value of your digital initiatives and provide you gold nuggets to apply to your business.
59: 2021 Digital and Data Predictions and Trends
Ti's the time of the year when Jeremy and I provide our predictions and trends for the new year. 2020 has been a crazy year for this planet and an amazing year for digital transformation. In this show, we will review our 2020 predictions and then share our insights on 2021 trends and what should we expect. Here is the list of the trends we will cover in this show:
1. Digital operations platforms (DOP) will replace ERP systems
2. Digital transformation will evolve from buzz word to reality
3. Messenger consolidation will expedite.
4. Buy button will be placed everywhere. Amazon will face fierce competition
5. Remote working adoption will accelerate employee privacy requirements and increase insider threats
6. Influencer marketing will grow rapidly.
7. VR Platforms marketing will be on the rise
8. Workplace automation is here to stay
9. Data cleansing will be automated
10. Cloud domination will take center stage
11. Live events adoption will increase across social platforms
Leave us your feedback and have a happy and healthy new year.
58: Eliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen
According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution.
Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show:
Discover hard to find relationships between marketing channels
Learn the exact type of analytics required to reduce spend
Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations
How to develop a granular media plan?
What is the ideal media mix strategy in the uncertain market?
How data privacy is impacting marketers and digital leaders?
Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit us on www.analyticstodaypodcast.com
57 - Elevate: Unlock Your Success with Robert Glazer
In this show, we had the privilege to interview the best selling author of multiple books Robert Glazer. Bob, as he likes to call himself is a fascitinating leader, author and inspirational speaker who has touched multiple lives. In my view, this is one of the best shows we have even done if not the best. It's filled with gold nuggets for professionals from all walks of life. Here is what's included:
How Bob went from being an analyst to a best selling author and CEO/founder of Acceleration partner?
The secret to converting your passion into a book.
The exact steps you can take to be successful when you are just getting started or if you are stuck.
How a book can serve as a promotion tool and how to write one in less than 6 months?
The most impactful way to overcome challenges presented by Covid19.
A proven formula to improve how you do everything. Hint: Bob shares his life changing phrase.
3 ideas to elevate your spiritual, physical and emotional well being.
Don't miss this show and share your feedback at www.analyticstodaypodcast.com
56 - Is This The End of Digital Marketing?
Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself.
In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now to protect your retargeting and offsite remarketing efforts.
55: How to Perform a Digital Transformation Discovery Session - Part 2
With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session.
These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses.
Here are questions we answer on this show:
What are the exact steps to conduct a powerful discovery session?
What questions you must ask during each stage?
How to detect if your sales or marketing operations is following a streamline digital process?
How to uncover gaps and opportunities across sales and marketing funnels?
How to analyze gaps across your buyers journey?
Leave us reviews on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit our website: www.analyticstodaypodcast.com
Fantastic episode. Thanks
WOW…Analytics Today Podcast is flat out awesome. Good production quality. Easy to listen. Very impressed Jeremy & Sameer. Keep bringing it.