And So, She Left: Wisdom from Women Beyond the Corporate World Cansulta

Back in 2006, Kiersten Hathcock was just trying to figure things out.

She had left her job at A and E Television Networks a few years before and was bouncing around from town to town with her husband and their two kids.

As she was, Kiersten did the very last thing that anyone expected: she founded a children’s furniture company called Mod Mom Furniture. Then in 2024, after the brand received international recognition and acclaim from Shark Tank, Elle Décor, Better Homes and Gardens, and more,  she made another unexpected move: she simply walked away.

Today, Kiersten is the Chief Marketing Officer at Moonshot. It’s a non-profit helping to spur economic development in rural Arizona. But to get there, Kiersten walked on some pretty uneven ground. She navigated a tumultuous appearance on Shark Tank, childhood trauma…even hearing the voices of dead children.

This week, I sat down with Kiersten to hear how she went from working in the television industry to building children’s furniture by hand in her garage. Why did she make such a drastic jump to an industry she had no experience with? How did she differentiate her products in such a saturated market? And how did she learn to trust her intuition, even when she had no indicators of success to latch onto?

Growing up in the South Side of Chicago, Amanda Moncada-Perkins wanted power.

Her family had few resources to make do with, so she became an attorney when she grew up to unlock a better future. And today, Amanda’s the Founding Attorney of her own firm, Stoutegy Law. But stepping into her power as a lawyer wasn’t without some major caveats.

Amanda was pulling brutal 70 to 80-hour weeks while she was working at major firms. She recalls crying every day at work, stretching herself to the absolute limit to outperform her colleagues. She was even put on suicide watch during a particularly dark period.

This week, Amanda talks about how she navigated countless obstacles in the daunting world of law to found her own successful firm. How did she cope with the immense pressure and strain as a high-profile attorney? Why did she find stepping away from work to be so difficult? And how did she eventually learn to put her mind at ease without compromising the quality of her work?

When Janice Person was first talking about farm-to-table in the 90's, people thought she was crazy.

Even with a journalism and communications background, she found it tough to share the perspectives of a minority group that we don’t think about very often: the farmers who grow it.

When Janice started out, she was doing PR for the agrochemical juggernaut Monsanto. At Monsanto, she was given tools and resources to amplify the voices of farmers, a goal she’s still pursuing today through her podcast Grounded by the Farm and her company Grounded Communications. To hear Janice talk about farming is to learn what it means to speak with passion and conviction about your business.

In this episode, Janice about her time working in the agriculture industry. What has she learned about communicating key issues about farming to people who know nothing about it? Why is she so passionate about agricultural advocacy? And what can we learn from Janice when it comes to talking about our own businesses?

Kaylin Marcotte’s early career wasn’t particularly fun.

But when she was training as a management consultant at IBM in 2013, she met two promising, young female founders who wanted to start a media company...called theSkimm. So, she left to become their first employee.

Kaylin’s days were pretty demanding, and she often played with jigsaw puzzles at home to unwind. But she didn’t always love the stock imagery she was putting together. So, in 2019, she founded JIGGY. It’s a direct-to-consumer company creating jigsaw puzzles that…actually look pretty cool. And its very existence is a reminder of how important it is to have fun throughout the entrepreneurial journey.

Kaylin talks about how she went from getting hired as theSkimm’s first employee to becoming the Founder & CEO of JIGGY. How did she transition from working at a media company to manufacturing a physical product? What was it like to create a business out of her hobby? And how do we make fun a core part of the entrepreneurial experience?

Lisa Lloyd will be the first to tell you that she’s not a genius...though she certainly seems like one.

She invented her first product at 23, a hair styling tool called The French Twister, which eventually grossed $20 million. And over the years, she went on to license seven other products; getting featured on Shark Tank, Good Morning America, USA Today, The Big Idea, and more before starting the Lisa Lloyd Marketing Group. She’s also the Founder and Chief Innovation Officer at the Invention Accelerator, a program that helps busy innovators to get their ideas off the ground.

But not all of those inventions turned out; in fact, Lisa had still been paying off the debt from one of her products until…pretty recently. And before she started inventing, there were no early signs of entrepreneurial greatness. She actually didn’t think she was smart enough to become an entrepreneur, period.

In this episode, Lisa shares what she's learned over 30 years as an inventor and high-profile business owner. What were her most costly mistakes, and what did they teach her? What’s the key to persisting through prolonged periods of uncertainty without becoming cynical? And what are the two types of discipline that you need to keep moving forward as an entrepreneur?

When Polina Ruvinsky stepped into a leadership role at Disney, she was told to not ask for permission.

In 2018, she formed a women and tech employee group at the company. What started as a kind of experiment turned into a tight-knit community, allowing women at the company to come together, brainstorm, and offer support. The ripple effect of Polina’s community can still be felt: the group is now designated as a Business Employee Resource Group, or BERG, one of 100 BERGs across Disney today.

In 2022, she founded To The SHE Power to offer mentorship, coaching and career services to women in transition. And now, she’s working to launch Hype Her, a platform to revolutionize how women gain visibility and support each other, while uplifting each other and having fun while doing it. 

Polina talks about how she gave herself permission to create new opportunities for women leaders, how she learned to trust her gut, and how she dealt with what she calls “egregious leadership decisions” during her corporate career.