The Fitness Business School with Pat Rigsby

Pat Rigsby
  • 4.9(40개의 평가)
  • 건강 및 피트니스
  • 주 2회 업데이트

Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to share stories of successful entrepreneurs who have built successful, lifestyle friendly businesses and teach you to do the same. Find out more at www.PatRigsby.com

  1. Fitness Business School - 671 - Compressing Your Marketing Time

    3일 전

    Fitness Business School - 671 - Compressing Your Marketing Time

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- How to Make Selling Easy: A 4-Step Sales Process for Fitness & Performance Coaches In this episode, Pat explains how to make selling feel easy and non-adversarial by treating it as a partnership, especially for fitness and sports performance professionals who feel uncomfortable asking for money. He shares a four-step process: (1) get the person to open up about why they need change by discussing the last 30–60 days, (2) help them visualize where they want to go within a clear timeframe like 90 days or 12 months, (3) demonstrate the gap by having them identify what must change to get there, and (4) step into a trusted-advisor role to show how your program helps, confirm it would help, and present program options using an alternate-choice close. 00:00 Selling Made Simple 00:11 Why Sales Feels Hard 00:35 Sales as Partnership 01:32 Step One Find Pain 02:23 Step Two Define Goals 03:23 Step Three Map the Gap 04:59 Advisor Role and Buy In 06:19 Close With Options 07:04 Value Exchange Mindset 08:01 Final Encouragement

    10분
  2. Fitness Business School - 670 - 3 Things to Do When Business is Slow

    4월 20일

    Fitness Business School - 670 - 3 Things to Do When Business is Slow

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Three Things to Do When Business Gets Slow  Pat Rigsby explains how he responds when business slows down and frames adversity as a test of character and a competitive advantage for those who navigate it well. He outlines three actions: (1) immerse in ideas by revisiting podcasts, books, newsletters, past work, and talking with sharp business owners to spark new thinking; (2) get personal through outreach and more conversations, which create momentum, opportunities, market awareness, and insights even if they don't immediately produce new business; and (3) get aggressive by doubling down on making more offers and investing in coaching or consulting, reinforcing a "bet on yourself" mentality. He emphasizes focusing on solutions rather than victimhood, citing his approach to his son Alex's autoimmune condition and his mindset as a college baseball coach after losses. 00:00 Three Moves When Slow 00:12 Adversity Mindset 01:12 Immerse in Ideas 02:13 Get Personal Outreach 03:20 Bet on Yourself 05:08 Solutions Not Victimhood 05:41 Lessons From Family 07:12 Competitive Advantage Wrap 07:47 Three Steps Recap

    10분
  3. Fitness Business School - Extra Credit - Inconsistent Marketing

    4월 17일

    Fitness Business School - Extra Credit - Inconsistent Marketing

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Why Your Gym Marketing Feels Inconsistent (Hint: It's Not Your Ads) On this Friday Extra Credit podcast - Pat Rigsby explains that inconsistent gym marketing results often aren't caused by bad ads, but by doing the right tactics only sporadically instead of systematically month after month. Drawing on 20 years of experience working behind the scenes with thousands of gyms, he notes most owners have tried referrals, reactivation, promotions, offers, and ads, but fail to execute consistently. He compares marketing to client training: results compound when actions are repeated and refined through practice. He outlines key monthly "boxes" to check—paid traffic, referrals, reactivation, organic awareness, reviews, social posting, strong follow-up, and long-term lead nurturing—so leads can convert later and create a steady flywheel of client growth. He offers to help build a monthly marketing plan via email at pat@patrigsby.com. 00:00 Why Marketing Feels Random  00:32 Most Gyms Do Tactics Sporadically 02:22 Consistency Beats Occasional Effort 03:20 Monthly Marketing Boxes to Check 04:18 Compounding Leads and Flywheel 05:09 Build the Monthly Plan

    7분
  4. Fitness Business School - 668 - Why Do Things Feel So Challenging?

    4월 13일

    Fitness Business School - 668 - Why Do Things Feel So Challenging?

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Why Running a Gym Feels Harder Now (And What Owners Must Do Next) Pat Rigsby explains that many long-time gym owners feel business has gotten harder because the fitness industry has matured: competition is denser with many boutique and group training franchises, operating costs like labor and rent are higher, and strong marketing and operational discipline are now table stakes. He argues that relying on word of mouth or occasional tactics is no longer enough, margins are thinner, and a six-figure gross business is no longer viable for most facility-based operators—six figures should instead be an owner's income given the risk of leases and debt. While higher standards and barriers to entry are weeding out dabblers, the maturing market has created real career and wealth-building opportunities for owners who evolve into true business operators with systems and numbers-driven management. 00:00 Why It Feels Harder  00:34 Industry Has Matured 02:03 Franchises Raise The Bar 02:59 New Table Stakes 03:29 Six Figures Then Vs Now 04:56 Higher Standards And Entry 05:34 Bigger Market Bigger Careers 07:54 Evolve Into Ownership 09:17 Opportunities Ahead

    11분
  5. Fitness Business School - 667 - Evolving Your Business

    4월 6일

    Fitness Business School - 667 - Evolving Your Business

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Why Your Business Must Adapt: Building an Ascension Path for Gym Owners Pat Rigsby explains how he and Doug Spurling are evolving their business by moving remaining offerings under the Wealthy Gym Owner umbrella to create a fully integrated system with a clear ascension path from Accelerator to Project 500 to Boardroom, alongside their Gym CMO ads agency and marketing software. He shares results from these programs and highlights Doug's real-world proof through expanding from one gym to three, building a real estate portfolio, and opening new locations. Using these changes as an example, Pat argues that business owners must balance timeless fundamentals - relationships, values, and solid systems - with constant adaptation to shifting markets, increased competition, higher consumer expectations, and changing marketing dynamics. He emphasizes proactive learning (including his involvement in an AI venture fund) and warns that businesses that don't adapt eventually fail. 00:00 Why Evolve Now 00:29 Boardroom Group Origins 01:39 Project 500 Wins 02:29 Unifying The Offer Stack 04:14 Skating Where Puck Goes 04:43 Fundamentals That Endure 06:02 Market Got Harder 07:21 Staying Ahead With AI 09:05 Marketing Changed Forever 10:08 Adapt Or Die 11:34 Play Offense Closing

    14분
  6. Fitness Business School - Extra Credit - You Don't Need More Leads!

    4월 3일

    Fitness Business School - Extra Credit - You Don't Need More Leads!

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Gym Owners: It's Not a Lead Problem—It's a System Problem Pat Rigsby explains that most gym owners don't actually have a lead problem, but a system problem—what happens after a lead enters the pipeline. He outlines common gaps like poor follow-up, weak conversion processes, and low retention, arguing that adding more leads to a broken system only increases cost per client and wastes opportunity. Using a pipeline framework (leads → consult/trial/assessment → new members → retention), he illustrates with numbers how improving follow-up, conversion rate, and retention can multiply revenue from the same 40 monthly leads without generating any additional leads. He invites gym owners to email him to diagnose their pipeline and identify missed opportunities to double or triple lead value. 00:00 Leads Aren't the Issue 00:32 Broken Systems Waste Leads 01:13 Pipeline View of Growth 01:54 Example With Weak Follow Up 03:02 Same Leads Better Results 03:57 Wrap Up and Next Steps

    5분
  7. Fitness Business School - 665 - Success Leaves Clues

    3월 30일

    Fitness Business School - 665 - Success Leaves Clues

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Success Leaves Clues: Do What High Performers Do  Pat reflects on a hometown mental health event for athletes featuring high-profile speakers, noting that the only teams who attended were historically successful programs, including a championship coach taking notes after decades of winning. He argues this pattern shows up everywhere: top performers keep learning, show up, and do the work others avoid. While people admire or envy visible outcomes like titles, scholarships, revenue, or lifestyle upgrades, underperformers often aren't willing to be "jealous" of the consistent behaviors that create those results—extra Saturday work, systems, perseverance, and daily discipline. The takeaway is to focus less on outcomes and more on adopting the proven habits and consistency of those who've already achieved what you want, because those behaviors are what separate you from average. 00:00 Success Leaves Clues 00:11 Mental Health Event Story 01:11 Winners Show Up 02:41 High Performers Keep Learning 03:30 Envy the Process 05:32 Consistency Beats Wishes 06:02 Do What Works 07:00 Closing Reminder

    9분
  8. Fitness Business School - 664 - Diversifying Your Marketing

    3월 23일

    Fitness Business School - 664 - Diversifying Your Marketing

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Diversify Your Marketing: Lessons from Thriving Small Businesses in Hawaii Pat Rigsby shares how a family trip to Hawaii became a reminder to diversify marketing after noticing that thriving small businesses like food trucks, restaurants, and shops used multiple channels to stay popular in a competitive tourist market. He observed they combined strong review profiles, active social media, website retargeting, ads, and local cross-promotions and alliances rather than relying on one tactic. Pat contrasts this with the fitness industry's subscription billing advantage, arguing gym owners should be even more motivated to "double dip" by using diverse marketing to acquire customers who can become long-term clients. He encourages consistently building reviews, doing grassroots local marketing, asking for referrals, and leveraging ad networks, especially for businesses over $10,000–$15,000 per month, to support growth toward higher revenue levels.   00:00 Why Diversify Marketing 00:10 Hawaii Trip Observations 01:05 How Local Businesses Win 01:50 Many Channels Working Together 02:49 Gyms and Subscription Advantage 04:12 Double Dip Customer Value 04:56 Non Negotiable Marketing Mix 05:43 Build Multiple Lead Streams 06:12 Competitive Market Takeaway

    9분
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4.9
최고 5점
40개의 평가

소개

Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to share stories of successful entrepreneurs who have built successful, lifestyle friendly businesses and teach you to do the same. Find out more at www.PatRigsby.com

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