Answers in Action

American Marketing Association
  • 4.8 (5)
  • BUSINESS

Podcast by American Marketing Association

Episodes

  1. Ads from Super Bowl LIV

    02/03/2020

    Ads from Super Bowl LIV

    Sarah and Steve review the commercials from Super Bowl LIV. What were some of the hottest trends this year? Nostalgia, ensembles and celebrity couples.

    45 min
  2. New Season Coming Soon

    01/29/2020

    New Season Coming Soon

    We're coming back with a brand new season of the Answers in Action podcast! Tune in for the first episode on Monday, Feb. 3, to hear Sarah and Steve recap commercials from Super Bowl LIV.

    2 min
  3. Episode No. 46: Political campaign ads may have ironic side effects

    11/02/2018

    Episode No. 46: Political campaign ads may have ironic side effects

    Clayton Critcher, an associate professor at the University of California, Berkeley, discusses his research that found mandatory candidate endorsements may incentivize nastiness (more here: http://bit.ly/candidateEndorsement). Plus recent political ad news about President Trump, social media bots and a voting pop-up for millennials.

    17 min
  4. Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises

    10/29/2018

    Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises

    What's scarier than a brand crisis? For our special Halloween episode, we talk with Jamie Singer, senior vice president on the crisis and risk team at Edelman in Chicago. Reports mentioned in this episode: CMO Survey: bit.ly/cmosurvey2018 Edelman Earned Brand: bit.ly/earnedbrand2018

    17 min
  5. Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again

    10/05/2018

    Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again

    Jellyvision CMO Bob Armour discusses how he handles step five of the problem-solving process: reviewing the results, analyzing the future and trying again.

    17 min
  6. Problem-Solving Series STEP 4: Finding and Implementing the Solution

    10/04/2018

    Problem-Solving Series STEP 4: Finding and Implementing the Solution

    Orbitz Brand Director Carey Malloy talks with Sarah about the fourth step in the problem-solving process: finding and implementing the solution.

    16 min
  7. Problem-Solving Series STEP 3: Making a Map and Writing a Problem Statement

    10/03/2018

    Problem-Solving Series STEP 3: Making a Map and Writing a Problem Statement

    Bonnie Massa, founder and president of marketing agency Massa & Co., offers her insights on the third step of the problem-solving process: making a map and writing a problem statement.

    18 min
  8. Problem-Solving Series STEP 2: Building the Problem-Solving Team

    10/02/2018

    Problem-Solving Series STEP 2: Building the Problem-Solving Team

    Today's guest is Flowers for Dreams Founder Steven Dyme, who will discuss the second step of the problem-solving process: building the problem-solving team.

    18 min
  9. Problem-Solving Series STEP 1: Finding and Defining Problems

    10/01/2018

    Problem-Solving Series STEP 1: Finding and Defining Problems

    Sarah chats with Feeding America CMO Catherine Davis about the first step of the problem-solving process: finding and defining problems. Read the related feature here: https://bit.ly/2DIjK8k

    13 min
  10. Preview: Problem-solving special series

    09/24/2018

    Preview: Problem-solving special series

    We’re returning from our summer hiatus with a special week-long series for Marketing Week. From Oct. 1–5, we’ll release a new episode on a different step in the problem-solving process. This series is a companion piece to a feature by Hal Conick in the October issue of Marketing News, available here: https://bit.ly/2IbXYZk

    1 min
  • 10 Episodes

4.8
out of 5
5 Ratings

About

Podcast by American Marketing Association

Information

  • Creator
    American Marketing Association
  • Years Active
    2016 - 2020
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Answers in Action