App Growth Show

App Growth Network
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY

Welcome to the App Growth Show — where we host mobile experts to unlock valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are here to help you reach your mobile growth goals. Every week, discover new facets with us in achieving mobile app success, from user acquisition to retention strategies and beyond. The App Growth Show is brought to you by the App Guardians | A Marketing Divison of App Growth Network. Book a call with us here to kickstart your app growth journey: https://appgrowthnetwork.com/freeevaluation/.

  1. High Five: What Flies and What Flops When Using AI to Craft and Scale Creatives

    04/02/2025

    High Five: What Flies and What Flops When Using AI to Craft and Scale Creatives

    Hey, App Growth Community! Welcome back to High Five, our five-part mini-series spotlighting five of the boldest minds making the biggest waves in mobile marketing. In this final episode, we’re ending on a high note with Michal Bubernik, Head of Marketing at Pixel Federation—the Slovakian studio behind beloved hits like TrainStation 2, Seaport, and Diggy’s Adventure. A creative force and industry veteran, Michal has helped shape Pixel’s reputation for simulation excellence and built a standout strategy that blends data-driven experimentation with human realness. Joining host Peggy Anne Salz and series regular Peter Jung, Head of Paid UA & Creatives at App Guardians, Michal shares how AI is empowering his team to scale creative production without sacrificing quality—or soul. From the early days of static ad testing to fully automated video workflows and AI-generated voiceovers, Michal takes us behind the scenes on how his team went from brainstorming to blockbuster ads. Tune in for honest insights and pragmatic tips, including when to let AI take the wheel, how to spot a winning creative early, and why sometimes the best-performing ads…aren’t the prettiest. (Spoiler: scrappy still sells.) Plus, don’t miss Michal’s backstory about how he became the “Tuna of the Gaming Industry.” It’s the perfect finale to a series about fearless experimentation, fast iteration, and never losing sight of the human touch. Listen in now! 00:00 - Intro 01:49 - The "tuna" of the gaming industry 03:56 - AI in creatives strategy 11:14 - Scaling AI creatives 17:15 - "Worth it" AI tools 22:39 - Benchmarking performance  25:30 - Peter's scrappy picks 31:20 - Michal's winning creatives 35:55 - What doesn't work

    46 min
  2. High Five: What It Takes To Craft Winning Creatives For Mobile Games

    01/16/2025

    High Five: What It Takes To Craft Winning Creatives For Mobile Games

    Hey, App Growth Community! Welcome back to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we welcome Luis de la Cámara, Vice President of Marketing at Rovio Entertainment, the mobile gaming powerhouse behind the Angry Birds franchise. For nearly 20 years, Luis has shaped some of the most iconic games in the industry. He’s helped garner 600+ million installs for titles across genres, but his expertise goes beyond meeting metrics; Luis brings a unique creative edge, honed through years of leadership and a surprising past as a competitive breakdancer! Joining our host, Peggy Anne Salz, and returning guest Peter Jung, Head of Paid UA & Creatives at App Guardians, Luis discusses how the fusion of art and science fuels creative strategy in gaming. From capitalizing on the fantasy of escapism to the power of emotionally engaging visuals, he shares honest insights and actionable tips for crafting ad campaigns that resonate with users and drive results.  It’s an episode teeming with lessons from a truly top-of-the-line marketer, including how to craft creatives on the fly, when to challenge your winning creatives, and how to leverage scrappy tactics without compromising results. Tune in now! CHAPTER TIMESTAMPS 00:00 - Intro  04:19 - Creatives creation platforms  11:35 - Crafting creatives on the fly 19:49 - How to find a winning creative 24:03 - It's a volume game  29:10 - Hero creatives 37:04 - Scrappiness vs speed 42:31 - One tip from Luis 44:08 - Good vs bad ads

    55 min
  3. High Five: The Three Ad Components Guaranteed To Get Users To Download Your App

    12/11/2024

    High Five: The Three Ad Components Guaranteed To Get Users To Download Your App

    Welcome back, App Growth Community, to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we showcase Peter Jung, Director of Paid UA & Creatives at App Guardians, a mobile-first marketing agency focused on strategic growth. Throughout his career, Peter has managed $33+ million in ad spend and scaled hundreds of apps, including Lucky Day, a Top 10 App on iOS and Android. He joins our host, Peggy Anne Salz, in this week’s show to reveal his strategy for crafting captivating and attention-grabbing creative ads that actually convert and reduce wasted ad spend.   It’s a strategy quite similar to fishing, he says. To effectively catch and keep users, every ad needs to bait, hook, and reel in users with engaging visuals, a clear call-to-action, and a creator or character that matches its target demographics' user persona. Throughout the episode, Peter shares several resources that marketers can review before, during, and after creating their ads to ensure each one meets this criteria before spotlighting real ads from real apps and explaining why each one either flopped or had users flying to the app stores to download.  This is a show filled with practical tips and advice, from the three core elements of a strong creative and the tools Peter uses to edit his ads to why a soft sell rather than a direct ask might be the better option and the metrics to keep an eye on to evaluate campaign performance. Listen in now! CHAPTER TIMESTAMPS 00:00 - Intro 01:10 - Core of strong creatives 03:25 - Why CTA is so important 05:17 - Direct vs Indirect CTAs 07:34 - Gaming vs non-gaming apps 08:52 - App elements to consider in creatives 16:07 - The creative fishing formula 23:25: A checklist for great ads 27:29 - Effective or ineffective ad #1 30:24 - Effective or ineffective ad #2 32:00 - Effective or ineffective ad #3 35:00 - Effective or ineffective ad #4 36:42 - Effective or ineffective ad #5  29:32 - Effective or ineffective ad #6 41:34 - Metrics to pay attention to 43:44 - Where does AI ad value? 46:10 - The secret to staying innovative 49:00 - Where to connect with Peter

    50 min
  4. High Five: The Tools Industry Leaders Leverage to Drive Long-Term Retention

    11/20/2024

    High Five: The Tools Industry Leaders Leverage to Drive Long-Term Retention

    Welcome back, App Growth Community, to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we zoom in on Cameron Thom, Chief Revenue Officer of the Americas at Adikteev, a global leader in mobile app re-engagement and retention. Under Cameron’s leadership, Adikteev has shifted its focus to adaptive strategies, including a bold expansion into APAC with a new office in South Korea.  He joins our host, Peggy Anne Salz, to share how prioritizing retention over traditional UA drives sustainable, long-term growth for mobile apps.  Drawing insights from Adikteev’s survey of 120 marketers, Cameron reveals the tools and tactics industry heavyweights are leveraging to predict churn, improve monetization, and minimize in-app friction.  He dives into key findings from the report, like how over 58% of respondents have implemented personalized privacy prompts that not only improve opt-in rates but also present a unique opportunity to engage users in a brand’s voice. Plus, hear how retention strategies—like Duolingo’s predictive segmentation—can boost weekly active users by up to 70%. It’s a data-dominated episode. Listen in as Peggy and Cameron unpack the common mistakes marketers make when measuring long-term retention and actionable solutions to fix them. CHAPTER TIMESTAMPS 00:00 - Intro  01:03 - Eastern vs Western growth 04:00 - Before sustainable growth was trendy 05:41 - Rule-based approaches 07:30 - 2024 Retention Survey 12:51 - A cross-team approach 15:49 - Privacy and retention 21:40 - A shared love for data 23:17 - Cameron's personal inspiration 24:30 - What's next?

    27 min
  5. High Five: How Rebranding And A “Cowboy Resilience” Tripled AppGuardians LTV

    11/06/2024

    High Five: How Rebranding And A “Cowboy Resilience” Tripled AppGuardians LTV

    Welcome to the App Growth Show’s debut episode of High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. Today, we highlight Fred Saeidi, Founder and CEO of AppGuardians and App Growth Network. Since establishing AGN six years ago, he’s rocketed revenue for over 250 mobile apps through his laser focus on comprehensive product marketing for apps at every stage.  A digital native with nearly 15 years of experience managing teams, Fred is an expert at fueling growth, and the numbers back it up. Under his direction, the company has achieved 220% user growth, a 149% boost in visibility scores, and a nearly 600% increase in ROAS and organic growth for its clients thanks to an all-in-one optimization platform that leverages proprietary algorithms and custom-built tools. He joins our host, Peggy Anne Salz—Content Marketing Strategist, Forbes Seníor Contributor and Founder of MobileGroove— to share how rebranding, practicing patience, and returning to AGN's roots grew the brand's LTV by 3x. He defines what it means to be a "connector" and describes why building your network—and even befriending your competitors—is one of the best steps you can take to strengthen your business today. * * * * * * * * * * * * * * *  High Five is sponsored by App Guardians, an award-winning North American app marketing agency.  Book a call with us: https://appgrowthnetwork.com/freeevaluation/ Listen to the High Five Mini-Series: Spotify: https://open.spotify.com/show/3CiqVMu7FcgQekcmBthjEd Apple: https://podcasts.apple.com/us/podcast/app-growth-show/id1593950307 Follow us for more insightful tips! LinkedIn: https://www.linkedin.com/company/appguardians/ Facebook: https://www.facebook.com/AppGrowthNetwork/ Twitter: https://x.com/App_Growth Chat More With Our Speakers From Today: Fred Saeidi (Founder & CEO, App Growth Network) https://www.linkedin.com/in/fredsaeidi/details/recommendations/?detailScreenTabIndex=0 Peggy Anne Salz (Content Marketing Strategist, Forbes Seníor Contributor and Founder of MobileGroove) https://www.linkedin.com/in/peggyannesalz/

    40 min
  6. Understanding App User Conversion Through Multi-Touch Attribution

    12/06/2022

    Understanding App User Conversion Through Multi-Touch Attribution

    Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by Roi Nam, Co-founder and CEO of Airbridge. Mobile attribution solution Airbridge has become an official measurement partner of Meta. As one of the major accomplishments in his life, Roi has been awarded the 2020 Forbes 30 Under 30 Asia. Roi is also an awarded engineer and entrepreneur. His value is his vast experience and industry knowledge after providing mar-tech consulting services to over 300+ companies. Airbridge is a unified measurement solution featuring Mobile Measurement (MMP), Multi-touch Attribution (MTA), and Marketing Mix Modeling (MMM) packed into a single unified dashboard -- helping marketers to discover and maximize their true sources of growth while empowering them through tools such as deep-linking, real-time marketing analytics, audience builder, and fraud protection. Discover how incrementally and multi-touch attribution plays a significant role in app user conversion! The App Growth Show is sponsored by the App Guardians- the Marketing Agency Division of App Growth Network; we’re an award-winning app marketing agency based in North America made up of a team of mobile experts that help apps scale their business with customized app marketing strategies. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: Roi Nam ( CEO & Co-Founder @ Airbridge ) https://www.linkedin.com/in/roinam/ Jennifer Sansone (Content Head @ App Guardians ) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to App Guardians podcast show to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

    21 min
  7. How To Scale Your App’s UA Strategy Using Prediction & Automation

    11/08/2022

    How To Scale Your App’s UA Strategy Using Prediction & Automation

    Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by Cloé Dana, the CEO & Co-founder of Tempr. Cloé’s track record truly speaks for itself, and we are honored to be joined by such a leader in our industry. As one of the major accomplishments in her life, Cloé has been nominated by Forbes as one of the 30 Under 30. With over a decade of experience in the advertising and marketing world, Cloé shares with us the importance of prediction and automation. Tempr is a global SaaS company that maximizes mobile marketers’ revenue and saves their time with the help of its prediction and automation technology. Tempr aggregates data from mobile marketing channels through APIs and generates accurate revenue predictions using AI. The platform recommends the ideal budget & bid based on its predictions, which can all be pushed directly into the various marketing channels with just a click of a button. Get inspired by her take on the future of UA and women in tech, and discover how you can scale your app’s user acquisition strategy. The App Growth Show is sponsored by the App Guardians- the Marketing Agency Division of App Growth Network; we’re an award-winning app marketing agency based in North America made up of a team of mobile experts that help apps scale their business with customized app marketing strategies. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: Cloé Dana ( CEO & Co-Founder @ Tempr.) https://www.linkedin.com/in/cloe-dana/ Jennifer Sansone (Content Head @ App Guardians ) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to App Guardians podcast show to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

    18 min
  8. How To Build A Successful App In Today's Competitive Landscape

    10/14/2022

    How To Build A Successful App In Today's Competitive Landscape

    Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by SC Moatti, the founder of Products That Count. SC’s track record truly speaks for itself, and we are honoured to be joined by such a leader in our industry. SC began her career working for the likes of Electronic Arts, Facebook, and Nokia with a focus on building apps. Over the last decade, SC has transitioned into investing in early-stage companies, writing a best-selling book called “Mobilized” and launching Products That Count. Products That Count is one of the largest and undoubtedly the most influential global network of product managers. Over 300,000 product managers globally read, watch and listen to PTC’s 3,000+ blog posts, videos and podcasts. Thousands attend PTC’s 50+ events a year, and over 10,000 C/VP-level product executives, such as the Netflix Product VP, Coinbase CPO, and Box CPO, share their best practices on what it takes to build great products. Get ready to hear from a true industry veteran and how the “Products That Count” community has helped educate people on what it takes to build a great mobile product in today’s competitive landscape. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • SC Moatti (Founder @ Products That Count) https://www.linkedin.com/in/scmoatti// Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

    29 min
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About

Welcome to the App Growth Show — where we host mobile experts to unlock valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are here to help you reach your mobile growth goals. Every week, discover new facets with us in achieving mobile app success, from user acquisition to retention strategies and beyond. The App Growth Show is brought to you by the App Guardians | A Marketing Divison of App Growth Network. Book a call with us here to kickstart your app growth journey: https://appgrowthnetwork.com/freeevaluation/.

Information

  • Creator
    App Growth Network
  • Years Active
    2021 - 2025
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © App Growth Network
  • Show Website
    App Growth Show