App Marketing by App Masters

Steve Young
  • 4,7 (138)
  • MARKETING
  • SEMANAL

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. MAU Vegas 2026 Debrief: AI, Growth & What Actually Worked

    HÁ 11 H

    MAU Vegas 2026 Debrief: AI, Growth & What Actually Worked

    Steve P. Young just got back from MAU Vegas 2026, slightly jet-lagged, heavily caffeinated, and loaded with fresh insights on app growth, AI, monetization, onboarding, and the strategies mobile leaders are quietly using right now. In this special debrief episode, Steve breaks down the biggest trends, smartest tactics, and most interesting conversations from MAU Vegas, including the app growth strategies that work… until everyone starts copying them. From AI-powered creatives and onboarding psychology to monetization experiments and distribution tactics, this session is packed with practical takeaways for app founders, marketers, and growth teams looking to stay ahead in 2026. Couldn’t make it to MAU this year? Don’t worry, this episode brings the best insights, lessons, and “hallway conversations” straight to you. 🍸📱 You will discover: ✅ The biggest app growth trends from MAU Vegas 2026 ✅ AI tools and workflows top app marketers are using ✅ What’s working right now in onboarding and monetization ✅ App Store Optimization (ASO) and paid acquisition insights Learn More:Join the App Founder’s Community:www.appfounders.co Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/RUBikjOskG8 ********************************************* SPONSORS Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 4min
  2. This Fitness App Makes $200K a Month Using Only AI Video Ads

    HÁ 4 DIAS

    This Fitness App Makes $200K a Month Using Only AI Video Ads

    In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles. We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisition with optimized conversion funnels to increase revenue. You’ll learn: ✅ How AI video ads are transforming Meta ad performance ✅ Why web-to-app funnels improve monetization and scalability ✅ How successful apps structure distribution in 2026 ✅ Creative strategies that reduce fatigue and increase engagement ✅ How to think about monetization beyond the App Store Learn More: Create high-converting UGC instantly: https://www.createugc.ai/avsf Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/rtitCwbHPms ********************************************* SPONSORS Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    13 min
  3. The App Distribution & Monetization Trends in 2026

    16 DE MAI.

    The App Distribution & Monetization Trends in 2026

    In this solo episode, Steve P. Young breaks down the latest trends in app monetization and distribution, sharing insights from recent industry discussions, including key takeaways from the Business of Apps event. Steve will also answer audience questions related to apps, business growth, monetization, and scaling strategies, and share practical insights you can apply immediately to increase downloads, improve retention, and grow revenue. Whether you're a founder, indie developer, or growth marketer, this episode will help you refine your onboarding flow, paywall strategy, and pricing model for better conversion and long-term success. You’ll learn how to build a high-performing strategy around: ✅ Onboarding optimization ✅ Pricing strategy for apps ✅ Distribution channels (ASO, paid ads, partnerships) ✅ User acquisition trends ✅ Industry shifts shaping 2026 Learn More: Join the App Founder’s Community: https://appfounders.co/ Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/sqopVyCWzYo ********************************************* SPONSORS Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 6min
  4. Why Most Apps Are Failing in 2026: 7 Mistakes Killing Your App Success

    12 DE MAI.

    Why Most Apps Are Failing in 2026: 7 Mistakes Killing Your App Success

    Before you build your app in 2026, watch this. 🚨 In this video, we break down 7 deadly app development mistakes that can destroy your app before it even gets traction, and how to avoid them. If you’re working on a startup, SaaS, or mobile app idea, these insights will save you time, money, and months of frustration. You’ll learn how to approach app development, UI/UX, marketing, and monetization the right way, especially in today’s AI-driven world. You’ll Learn: ✅ Why solving one problem is key to app success ✅ How AI tools are changing app development forever ✅ Hidden ways to save thousands in startup expenses ✅ How to design for conversions (not just looks) ✅ Why UI/UX is your biggest competitive advantage 🔗 Resources & Links: 👉 B7 Dev: https://b7dev.com 👉 Work with us to grow your apps faster & cheaper: https://www.appmasters.com You can also watch this video here: https://youtu.be/SHctL0V73BE ********************************************* SPONSORS Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    24 min
  5. How He 3X’d Install-to-Paid in a Niche Fitness App Category

    9 DE MAI.

    How He 3X’d Install-to-Paid in a Niche Fitness App Category

    In this episode, we break down a real app growth case study with Michael Durst, Founder of FaithFull AI Nutrition Tracker, focused on helping users improve their health through AI-powered tracking and smart insights. Michael will share the real strategies he used to increase his app’s install-to-paid conversion from 2.25% to 6.81% in just 6 months. This is a deep dive into the exact strategies, experiments, and psychology behind that growth, including onboarding, A/B testing, paywalls, and Meta Ads. If you want to increase revenue without increasing installs, this is the playbook You will discover: ✅ The onboarding system that helped 3X conversions ✅ A/B testing frameworks that impact real revenue ✅ Paywall optimization: pricing, framing & positioning ✅ Why small tweaks can lead to massive growth ✅ Meta Ads strategies that bring in high-converting users ✅ How to align ads → onboarding → paywall for better LTV Learn More : Website: www.faithfull.ai LinkedIn: https://www.linkedin.com/in/michaelkdurst/ Instagram: https://www.instagram.com/mike.k.durst Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/4JtMp7Hkwb8 ********************************************* SPONSORS Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 27min
  6. 3 Critical Mistakes Killing Your App Engagement

    5 DE MAI.

    3 Critical Mistakes Killing Your App Engagement

    Struggling with low app engagement or high churn? In this video, we break down 3 critical deep linking mistakes that are silently killing your app growth, and exactly how to fix them. 🚀 Learn how to improve user onboarding, retention, and activation using proven deep linking strategies backed by real data. From seamless onboarding flows to powerful re-engagement tactics, this is a must-watch for any app founder, marketer, or developer looking to scale. 👉 Discover why deep linking can boost Day 30 retention by 110% and how small UX improvements can dramatically increase conversions. Whether you're building a fitness app, fintech app, or SaaS product, these strategies will help you turn more users into loyal customers. Learn more about web-to-app challenges on the AppsFlyer blog - https://bit.ly/4ecHx06 Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/ You can also watch this video here: https://youtu.be/3DvJPZdcrZA ********************************************* SPONSORS Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    16 min
  7. Live App Growth Coaching: Scaling Apps in 2026

    2 DE MAI.

    Live App Growth Coaching: Scaling Apps in 2026

    Join us for a LIVE coaching call with Gary Levitt, co-founder of Future Moments, where we break down real strategies to grow apps in today’s competitive market. Gary Levitt is a musician, audio engineer, comedian, and entrepreneur. He is the co-founder of Future Moments, a company behind 11+ apps designed to help creators improve audio and video production. Today, we’re diving deep into what actually works when it comes to app growth, influencer marketing, and scaling across iOS and Google Play. This is not theory, it’s a real, behind-the-scenes strategy session. Must-watch session for those who are building an app in 2026. You will discover : ✅ How to use influencer marketing to grow your app ✅ Key differences between iOS vs Google Play growth strategies ✅ How to position and market niche apps in 2026 ✅ What most app founders get WRONG about growth ✅ Live feedback, strategy, and optimization tips Learn More: Website: https://future-moments.com App Portfolio: https://apps.apple.com/us/developer/future-moments/id895157892 YouTube: https://www.youtube.com/@FutureMoments Twitter/X: https://x.com/garygarylevitt Instagram: https://www.instagram.com/garygarylevitt Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: ⁠⁠https://youtube.com/live/1Lg8sjqyYXw ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 9min
  8. Live App Store Optimization Tutorial (ASO)

    28 DE ABR.

    Live App Store Optimization Tutorial (ASO)

    Want to know how to actually grow your app with App Store Optimization (ASO)? In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue. We collaborate with indie developer Flo to audit his app and reveal our full App Store Optimization process, from keyword research to monetization strategy. You’ll Learn: ✅ The exact ASO framework we use for clients ✅ How to choose low competition & high traffic keywords ✅ How to increase rankings using data-driven ASO ✅ Monetization tips (paywalls, pricing, trials) ✅ How to optimize screenshots for higher conversions Key Takeaways: Most apps don’t fail because of bad ideas… They fail because of poor ASO and a weak keyword strategy. This video shows you how to fix that, step by step. Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: ⁠⁠https://youtu.be/m09QYqWsodQ ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    34 min
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Sobre

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Informações

  • Criado por
    Steve Young
  • Anos de atividade
    2013 - 2026
  • Episódios
    1 mil
  • Classificação
    Livre
  • Copyright
    © Steve Young
  • Site do podcast
    App Marketing by App Masters

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