ARA Unscripted

The Automotive Recyclers Association

ARA Unscripted is a candid, open-format podcast where I sit down with interesting people from across the automotive recycling industry and beyond. We dive into real conversations about work, life, leadership, challenges, wins, and everything in between. No scripts. No filters. Just authentic stories and insights that inspire, educate, and connect.

  1. Episode 13: Shannon Nordstrom

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    Episode 13: Shannon Nordstrom

    Most people in the automotive recycling industry know Shannon Nordstrom as the President of the Automotive Recyclers Association, the owner of Nordstrom’s Automotive, or the voice behind the nationally syndicated Under the Hood radio show. But this conversation goes much deeper than titles. In this episode of ARA Unscripted, Shannon talks about growing up on a South Dakota dairy farm, how his family built Nordstrom’s Automotive through multiple generations of change, and what leadership, faith, responsibility, and service really look like over the long haul. We also dive into: • The origins of Under the Hood • Building a nationally syndicated automotive media brand • The evolution of the recycling industry • Why adaptability matters more than ever • Industry leadership and giving back • Family business dynamics across generations • What Shannon believes the future of automotive recycling looks like This ended up being less of an interview and more of an honest conversation about legacy, entrepreneurship, and building something that lasts. ⸻ Sponsored by Yard Smart If you’re tired of being locked into contracts or being told you need all new equipment, check out Yard Smart — the yard management platform built for self-serve yards. • No contracts • Use your current hardware • Integrated credit card processing available • Retail + scrap point of sale • Native admissions process in one system One of the things recyclers consistently say about Yard Smart is how responsive they are. If your suggestion makes sense, they’ll build it. Learn more or book a demo: https://yardsmartapp.com Mention this episode and they’ll waive the setup fee and give you your first month free. Offer valid for one year from the episode air date. ⸻ TIMESTAMPS 00:00 Intro — Who Is Shannon Nordstrom? 00:51 Sponsor — Yard Smart 01:34 Growing Up in the Automotive Recycling Industry 06:07 The Nordstrom Family Story & Dairy Farm Origins 09:03 Innovation, Entrepreneurship & Family Legacy 20:57 Service, Leadership & Giving Back 23:19 Faith, Responsibility & Perspective 31:45 Building Nordstrom’s Automotive Into a Modern Operation 43:12 Industry Change & Adapting to New Markets 56:36 Why the Repairable Vehicle Business Changed 57:09 The Origins of Under the Hood Radio 58:14 Building a Nationally Syndicated Radio Show 01:17:11 Turning Under the Hood Into a Media Business 01:28:42 Leadership Lessons & Industry Relationships 01:42:30 The Future of Automotive Recycling 01:54:18 Family, Legacy & Multi-Generation Business 02:03:01 Shannon’s Mother’s Book & Preserving Family History 02:08:44 Final Thoughts ⸻ Subscribe for more conversations with the people shaping the automotive recycling industry. #AutomotiveRecycling #AutoRecycling #ARAUnscripted #ShannonNordstrom #UnderTheHood #RecycledParts #SalvageYard #AutomotiveIndustry

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  2. Episode 11: Benny Cunningham

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    Episode 11: Benny Cunningham

    In this episode of ARA Unscripted, we sit down with Benny Cunningham of Cunningham Brothers Auto Parts to explore how the auto recycling industry is evolving—and where the biggest opportunities lie ahead. From the early days of family-run yards to today’s complex supply chains, Benny shares insights on OEM partnerships, core programs, and why recyclers are uniquely positioned to solve some of the industry’s biggest challenges. This conversation goes beyond parts—it’s about how auto recyclers can shift from selling inventory to delivering solutions, adapt to changing demand, and capture untapped market opportunities. This episode is brought to you by YardSmart—a yard management system built specifically for self‑serve yards and the people who run them. Book a demo at yardsmartapp.com/schedule‑a‑demo, email info@yardsmartapp.com, or call (888) 906‑9273. Mention this ad and YardSmart will waive the setup fee and give you your first month free. (offer expires 1 year from this episode air date.) 🔑 Key Topics Covered in This Episode: The evolution of the auto recycling industryHow OEM partnerships are changing the gameThe “void” opportunity in recycled auto partsWhy chain of custody and VIN-level tracking matterThe rise of electronics and complex partsHow recyclers can increase margins and capture more valueThe future of digital parts selling and VIN-based systems⏱ Chapters: 00:00 Intro 01:27 Building a Recycling Business From Scratch 05:10 The Power of Relationships in Auto Recycling 08:20 How the Industry Has Evolved Over Time 12:05 The Call That Changed Everything (AER Story) 15:40 The Core Program: A $100M Opportunity 20:10 Chain of Custody & VIN-Level Traceability 24:05 From Parts to Solutions: Working with OEMs 28:15 The “Void” Opportunity Explained 33:05 Flipping the Parts Pyramid 37:10 Why Recyclers Are Leaving Money on the Table 41:20 The Real Problem: Not Listening to Customers 45:05 KarKey & the Future of Parts Selling 49:10 Margin Compression & Industry Pressure 52:00 The Parts “Pandemic” & Supply Chain Gaps 55:10 The Biggest Mistake: Slow Adoption 58:00 Why the Future of Auto Recycling Is Strong 💡 Why This Episode Matters: Auto recyclers are sitting at the center of a major shift in the automotive industry. As supply chains tighten and vehicles become more complex, the role of recycled parts—and the businesses that supply them—is becoming more critical than ever. This episode breaks down where the industry is heading and how recyclers can position themselves to win. 🔗 Learn More About ARA: https://www.a-r-a.org/ 👍 If you found this valuable, make sure to: Like the videoSubscribe to the channelShare with someone in the industry#AutoRecycling #UsedAutoParts #CircularEconomy #AutomotiveIndustry #OEM #SupplyChain #ARA #AutoRecyclers

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ARA Unscripted is a candid, open-format podcast where I sit down with interesting people from across the automotive recycling industry and beyond. We dive into real conversations about work, life, leadership, challenges, wins, and everything in between. No scripts. No filters. Just authentic stories and insights that inspire, educate, and connect.