Arcana

Mickey Chandler
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Whizardries podcast covering email deliverability and privacy. Full episodes release on Fridays with smaller segments on Mon-Thurs.

  1. Bounce Patterns: Your Early Warning System

    03/14/2025

    Bounce Patterns: Your Early Warning System

    Your email campaign's bounce rate might look normal on the surface, but those bounces can reveal critical insights about your program's health. In this episode, we explore how bounce patterns signal potential problems with list quality, technical setup, and recipient engagement before they become full-blown crises. Learn how to: * Interpret different types of bounce messages * Spot warning signs in bounce patterns * Use bounce insights to improve list quality * Create effective monitoring systems * Develop response plans for common issues This episode includes practical steps you can implement this week to start using bounce analysis as an early warning system for your email program. Show Notes: * Understanding permanent vs. transient failures * Regional bounce pattern analysis * ESP suppression handling considerations * List collection and verification strategies * Authentication maintenance tips * Action items for implementation For email deliverability consulting: https://whizardries.com

    15 min

  2. SEASON 2, EPISODE 10 TRAILER

    Is Your Email Reputation at Risk?

    In our final preview before tomorrow's full episode "Bounce Patterns: Your Early Warning System," we explore ESP suppression handling and its impact on your sending reputation. Understanding your ESP's bounce handling policies is crucial for maintaining list quality and protecting your sender reputation. This preview highlights key policy considerations that affect your email program. Tomorrow's full episode will tie everything together with actionable strategies for bounce pattern analysis and management. For email deliverability consulting: https://whizardries.com

    1 min

  3. SEASON 2, EPISODE 10 TRAILER

    Email Marketing Red Flag: Watch Your Bounce and Engagement Rates

    Today's preview of "Bounce Patterns: Your Early Warning System" focuses on list management fundamentals and their impact on bounce rates. We examine how your list collection methods affect deliverability and what high bounce rates reveal about your practices. This preview addresses common list collection mistakes and their consequences. Join us Friday for the full episode with comprehensive strategies for list management and bounce prevention. For email deliverability consulting: https://whizardries.com

    1 min

  4. SEASON 2, EPISODE 10 TRAILER

    Are Your Sending Practices Getting You Blocked?

    In today's preview of Friday's episode "Bounce Patterns: Your Early Warning System," we examine how receiving mail servers evaluate your sending practices. Learn why mail servers might reject your messages and what that tells you about your email program. This preview highlights the relationship between recipient engagement and delivery success. Don't miss Friday's full episode for a complete analysis of bounce patterns and practical solutions. For email deliverability consulting: https://whizardries.com

    1 min

  5. SEASON 2, EPISODE 10 TRAILER

    Don't Let Your Email Deliverability Tank!

    In this preview of Friday's full episode "Bounce Patterns: Your Early Warning System," we clarify the often misunderstood difference between permanent and transient failures. Many marketers misinterpret bounce types, potentially missing critical signals about their email program's health. This quick insight sets up our comprehensive analysis of bounce patterns and their impact on deliverability. Full episode drops this Friday. Stay tuned to learn how to read and respond to these important signals before they affect your deliverability. For email deliverability consulting: https://whizardries.com

    1 min
  6. Privacy by Design: Build It Right From Day One

    03/07/2025

    Privacy by Design: Build It Right From Day One

    Most U.S. companies discover their email systems can't handle European privacy requirements only after EU subscribers join their lists. The resulting emergency rebuilds interrupt business operations and strain budgets. Learn how privacy by design principles prevent these costly situations. This episode covers: - How data minimization improves both compliance and conversion rates - Practical guidance for documenting data processing activities - Cross-border data transfer requirements explained - Technical capabilities your email system needs - Step-by-step privacy review process Episode Homework: Start your privacy review with three key steps: 1. List all subscriber data you collect 2. Document the business purpose for each field 3. Map where your data lives Need help implementing privacy by design? Contact us at whizardries.com to discuss your email system requirements.

    14 min

  7. SEASON 2, EPISODE 9 TRAILER

    Boost Conversions with Privacy by Design!

    Here's a surprise: Better privacy practices can actually improve your conversion rates. Find out how asking for less data leads to better results in our full episode dropping tomorrow. #EmailMarketing #ConversionRate #PrivacyByDesign #EmailStrategy

    1 min

  8. SEASON 2, EPISODE 9 TRAILER

    Is Your Email System EU Compliant?

    Good intentions aren't enough when it comes to EU privacy compliance. Your email system needs specific technical capabilities to handle consent tracking, data retention, and more. Learn what capabilities matter in our upcoming episode. #EmailCompliance #GDPR #EmailMarketing #PrivacyCompliance

    1 min
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About

Whizardries podcast covering email deliverability and privacy. Full episodes release on Fridays with smaller segments on Mon-Thurs.

Information

  • Creator
    Mickey Chandler
  • Years Active
    2024 - 2025
  • Episodes
    78
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Arcana