40 episodes

ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.

ARCast Studio Xerxes

    • Business
    • 5.0 • 9 Ratings

ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.

    It's OK To Be Afraid

    It's OK To Be Afraid

    Follow the story of Brandon Warshaw as he goes from The White House all the way to where he is now at Harmonya.  Learn how Brandon used a "does it freak me out" metric to assess opportunities along his journey.

    • 46 min
    Relationships Matter

    Relationships Matter

    Nobody values people more than Brian Rutherford.  He treasures a career that was "gifted" to him by mentors and looks to pass it along through interactions with customers, shoppers, and teammates.  Understand why Brian truly believes relationships matter in this captivating episode of ARCast.

    • 40 min
    The 1P Entrepreneur

    The 1P Entrepreneur

    Seeing a planogram as a summer intern was all it took for Dan Desmarais to be captivated by category management.  Over the next 30 years, learning about the data and how it could influence supply chain shaped his career from sales to entrepreneur.  Tune into this fascinating episode of ARCast.

    • 1 hr 2 min
    From Cashier to Category Manager

    From Cashier to Category Manager

    Initially unsure of her career aspirations, Nina Palazzolo placed herself on the front lines of retail.  And fell in love.  Learn how Nina navigated through her fascinating journey to where she is today at Kodiak Cakes.

    • 34 min
    Category Management and the Art of Telling Stories

    Category Management and the Art of Telling Stories

    There is so much value in this interview, we decided to run it again! Take a listen to ARCast's most popular episode.Get in the trenches as James talks to one of the best category managers around, Dan Thaler at Simply Good Foods. Learn about how Dan leverages a childhood passion as well as early experiences with data to master the art of storytelling.

    • 27 min
    The Chairwoman

    The Chairwoman

    Stacey Ring-Sanders has been an integral part of pivotal moments in our industry including the meteoric rise of Kashi, the recent transformation of Kellogg's, the turbulent days of COVID, and the expansion of the CMA.  Take time to listen as she shares learnings about professional development, team building, and dealing with conflict.

    • 35 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

ZPeterson 007 ,

Insider Info

Great information about shopper insights and the rapid technological development as a discipline it has undergone in the last few years.

BucknerB ,

ARCast

This is a great podcast by an engaging host who’s an expert in category management. The guests are terrific. I love the fact that they’re bringing their actual experiences and stories to listeners for others in the field who are working “in the trenches.” Looking forward to hearing more episodes!

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