ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
The Voice of the Category
Learn how her experience- from product, to sales, to category management shows us how to deliver the best solutions for a customer.
Insights, an Unconstrained View of the World
Listen to Ryan Dow, Director, Consumer & Market Insights, as he shares his insight on Insights and the rapid transformation of technology and data availability. Then discover how he takes an “unconstrained view” to tackle the challenges and opportunities facing the business.
Category Management and the Art of Telling Stories
Get in the trenches as James talks to one of the best category managers around, Dan Thaler at Simply Good Foods. Learn about how Dan leverages a childhood passion as well as early experiences with data to master the art of storytelling.
A View from the C-Suite
Tune in as Sylvia Wulf, President of AquaBounty (NASDAQ: AQB) gives her view of category management from a senior leadership perspective. Follow Sylvia’s career journey as she uses core principles to solve challenges with a manufacturer’s internal assortment, retailers, and as a pioneer in foodservice category management.
The Private Lives of Private Label
Get in the trenches as James discusses life in the Private Label arena with Matt Adelmann of Chiodo Consulting. We’re sure you will walk away with valuable insights from this in-depth look into his career as both a retailer and manufacturer.
Data is Humans in Disguise
In this episode James talks to Brian Hoffstedder from Central Garden & Pet, uncovering compelling stories with compelling people.
Great information about shopper insights and the rapid technological development as a discipline it has undergone in the last few years.
This is a great podcast by an engaging host who’s an expert in category management. The guests are terrific. I love the fact that they’re bringing their actual experiences and stories to listeners for others in the field who are working “in the trenches.” Looking forward to hearing more episodes!