45 episodes
ARCast Studio Xerxes
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- Business
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5.0 • 9 Ratings
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ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
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Buyers Don't Care About Brands
Early in his career, Simon Dunn worked on a myriad of interesting businesses from Liquor to Produce to Household Cleaners. He learned what drives success between category partners and now wants to share that knowledge with brands from around the world.
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Ask The Question Beyond The Data
With endless streams of data at our disposal, it is easy to spend your time justifying ways to use it. But Ella's career was cut from a different cloth, shaped by what she lacked. In this episode, discover how starting with a question can lead to a better solution.
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In Transition? Be Encouraged
From the likes of Pepsico, Dr. Pepper, Kantar and more, Lindsey Gladden has had a major impact across the globe through her expertise in shopper insights. Now we get insights from her about looking for her next role, the state of the market in downturn and why she remains positive.
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Give Them The Respect They Deserve
Zel Bianco has focused over 30 years on CPG, honing his software company to make the lives of category managers easier. Now he asks leaders to think differently and join him in this mission. Listen to another compelling episode as Zel tells them how.
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The Day My World Changed
You just celebrated your 30th birthday when suddenly you find yourself leading the Center of Excellence at one of the largest CPG companies in the world. What do you do? Let Alex take you on a ride as he shares this unbelievable story along with other fascinating steps along his career arc.
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It's OK To Be Afraid
Follow the story of Brandon Warshaw as he goes from The White House all the way to where he is now at Harmonya. Learn how Brandon used a "does it freak me out" metric to assess opportunities along his journey.
Customer Reviews
Insider Info
Great information about shopper insights and the rapid technological development as a discipline it has undergone in the last few years.
ARCast
This is a great podcast by an engaging host who’s an expert in category management. The guests are terrific. I love the fact that they’re bringing their actual experiences and stories to listeners for others in the field who are working “in the trenches.” Looking forward to hearing more episodes!