Olly Thatcher AKA Olly Thatchh is a content creator from Basildon (or Bas Vegas, depending on who you ask). Starting out behind the camera as a photographer, videographer and music video creator, he built a production company creating on-brand content for businesses before stepping in front of the lens to become a creator in his own right. Spotting a lack of Essex representation on social media, Olly set out to showcase the county's hidden talent, culture and character. He's on a mission to flip the tired Essex stereotype and show that there's far more to the county than teeth and tans. Essex is a place of many identities, from the coastline and countryside to its towns, cities and creative communities. As Olly puts it, Southend is basically the LA of England: palm trees, a pier, a ferris wheel and incredible sunsets. Canvey is Miami! Through his videos, Olly explores unusual places, local history and overlooked stories. Essex's past is so rich it could easily fill a 20-part HBO drama series. His approach to content creation is simple: keep filming. The best moments often happen spontaneously, and the more time you spend behind the camera, the better your instincts become. Olly has been making videos since childhood. Armed with camcorders, he already knew what he wanted to do. He taught himself to edit, studied successful creators, and learned how to craft engaging content before building audiences on YouTube, TikTok and Instagram. His advice? Ignore the view count and make the videos you want to make. We talk about documenting local culture, why behind-the-scenes content often outperforms the polished final product, and how his social channels have become a powerful marketing tool for his production company, OVisuals. We also discuss Cash In Hand, the Essex-made TV show he's worked on, the rise of Essex pride and "geezer hustle culture", and whether a new South Essex cultural movement is beginning to emerge. Along the way we celebrate the unique character of Essex's towns and cities, the importance of independent businesses, and the value of capturing a vibe rather than chasing perfection. We also hear about approaching strangers for interviews, the realities of content creation, and how his partner Jess helps bring many of his adventures to life while creating her own vintage fashion content - big up the Year 2K early 2000s fashion @jessicajoanlouise. Plus: South Woodham Ferrers facts, Rayleigh appreciation, and Nick's latest public artwork — The Dogs' Bollard for Concrete Canvas Chelmsford. Olly Thatch instagram OVisuals instagram Olly on TikTok Jess 2K fashion on insta Cash In Hand Are You Creative? recorded by Adam at Lawker Media, Chelmsford, ESSEX Edited by Nick Hearne Artwork by Alpaca Antenna Don't forget to like, subscribe, share and all the good stuff. Follow our Instagram for latest news and behind the scenes photos Send comments, questions, or suggestions for fascinating creative people in Essex give us a shout on our Instagram Thanks to NGDA for their support
