Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Jeremy Biron, Gen Furukawa
  • 5,0 (22)
  • MARKETING
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!

  1. From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann

    15/02/2023

    From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann

    Plann Website: https://www.plannthat.com/

    24min
  2. The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff

    08/02/2023

    The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff

    StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.    After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.   Stoic Yeti's website: https://www.stoicyeti.com/

    34min
  3. Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior

    04/01/2023

    Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior

    Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/

    22min
  4. How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov

    01/12/2022

    How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov

    Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/

    18min
  5. How To Grow Your Shopify App, with Deb Mecca

    18/11/2022

    How To Grow Your Shopify App, with Deb Mecca

    Deb on Twitter: https://twitter.com/DebMecca  Deb on Linked In: https://www.linkedin.com/in/debmecca/   SHOW HIGHLIGHTS:  03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers14:47 How to address negative reviews on the App Store19:09 The opportunities that Deb sees for new app ideas

    33min
  6. How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk

    03/11/2022

    How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk

    Optimonk:  https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric

    28min
  7. How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price

    26/10/2022

    How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price

    BILLY Footwear: https://billyfootwear.com/  Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157    0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers

    24min
  8. Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry

    12/10/2022

    Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry

    SHOW HIGHLIGHTS:  06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is working on TikTok right now LINKS: Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958 Reason Agency:  https://www.reasonagency.co/

    34min
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Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!

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