20 episodes

Are you looking to discover the hidden secrets today’s top Podcasters don’t tell you about starting, growing, and monetizing a Podcast?

Did you create and launch your show to make an impact, but instead are stuck feeling frustrated with a “Podfaded” show?

Hosted by Simona Costantini, As It Relates To Podcasting is your one-stop-shop for everything relating to podcasting so that you avoid the burnout and podfade while growing your show into a global success.

Each mini-series is co-hosted by a category leading Podcaster and Entrepreneur where deep dives into hot topics on the minds of frustrated Podcasters will be answered. The goal? You won’t have to spend hours researching the ins and outs of how to start, grow and monetize your show. Your burning questions will be answered only here!

If you’re looking for cookie cutter advice, this show is not for you – there’s no sugar coating or beating around the bush in these episodes.

Every Thursday, little known hacks to help you skyrocket your podcast growth will be discussed so that you can finally make that impact and turn your passion for your podcast into serious profits. Be sure to click the links below to be a part of all the backstage access.

INSTAGRAM: www.instagram.com/simona__costantini

WEBSITE: www.simonacostantini.com

PATREON: https://www.patreon.com/asitrelatestopodcasting

As It Relates to Podcasting Simona Costantini

    • Business
    • 5.0 • 5 Ratings

Are you looking to discover the hidden secrets today’s top Podcasters don’t tell you about starting, growing, and monetizing a Podcast?

Did you create and launch your show to make an impact, but instead are stuck feeling frustrated with a “Podfaded” show?

Hosted by Simona Costantini, As It Relates To Podcasting is your one-stop-shop for everything relating to podcasting so that you avoid the burnout and podfade while growing your show into a global success.

Each mini-series is co-hosted by a category leading Podcaster and Entrepreneur where deep dives into hot topics on the minds of frustrated Podcasters will be answered. The goal? You won’t have to spend hours researching the ins and outs of how to start, grow and monetize your show. Your burning questions will be answered only here!

If you’re looking for cookie cutter advice, this show is not for you – there’s no sugar coating or beating around the bush in these episodes.

Every Thursday, little known hacks to help you skyrocket your podcast growth will be discussed so that you can finally make that impact and turn your passion for your podcast into serious profits. Be sure to click the links below to be a part of all the backstage access.

INSTAGRAM: www.instagram.com/simona__costantini

WEBSITE: www.simonacostantini.com

PATREON: https://www.patreon.com/asitrelatestopodcasting

    How to Monetize on TikTok, As It Relates to Podcasting with Melissa Hughes

    How to Monetize on TikTok, As It Relates to Podcasting with Melissa Hughes

    Learn how to monetize on TikTok, as it relates to podcasting.
    My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.
    She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.
    In this episode, Melissa will be sharing her expertise on how monetization on TikTok works, how to leverage brand partnerships and sponsors, and tangible ways to make money from TikTok. We'll also be discussing the value of a good lead magnet and tips for securing brand partnerships. Plus, we'll explore how brand sponsors can turn into podcast sponsors.
    So, if you're interested in monetizing TikTok for your podcast, this episode is for you. Let's get started!
     
    Learn about:
    [0:00] Intro [1:45] How monetization on TikTok works [4:45] Leveraging brand partnerships and sponsors [7:05] Tangible ways to make money from TikTok [10:00] The value of a good lead magnet  [11:45] Tips for securing brand partnerships [13:10] How brand sponsors can turn into podcast sponsors  
    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting


    Resources mentioned in this episode:
    Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  TikTok Blueprint: https://templates.melissaleahughes.com/tiktokblueprint https://events.melissaleahughes.com/she-can-share-essentials  
    Connect with Melissa here: 
    Website - https://melissaleahughes.com/ Instagram - https://www.instagram.com/melissaleahughes/  
    Connect with Simona here:
    Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    • 18 min
    How to Create and Repurpose Content for TikTok, As It Relates to Podcasting with Melissa Hughes

    How to Create and Repurpose Content for TikTok, As It Relates to Podcasting with Melissa Hughes

    Learn how to create and repurpose content for TikTok, as it relates to podcasting.
    My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.
    She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.
    In this episode, Melissa will share her expert insights on how to create and repurpose content for TikTok as it relates to podcasting. She'll cover topics such as the importance of starting with a hook, what to do if you don't have one, the importance of knowing your content strategy, and how to measure your TikTok metrics. 
    We'll also dive into the importance of creation over perfection, how to compose a TikTok video, and tips for repurposing your podcast content for TikTok. And as always, Melissa will share her top tips for optimizing your TikTok bio and using a call to action.
    So if you're looking to up your TikTok game and leverage the platform for your podcast, this is the episode for you. Let's dive in with Melissa Hughes.
     
    Learn about:
    [0:00] Intro [2:00] Why you should always start with the hook [4:55] What to do if you don't have a 'hook' [7:15] Creation over perfection  [9:55] How to compose a TikTok video [12:35] Tips to repurpose podcast content for TikTok [15:15] The importance of knowing your content strategy [18:30] Always using a call to action [19:55] How to optimize your TikTok bio [20:35] Tips to measure TikTok metrics  
    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting


    Resources mentioned in this episode:
    Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  TikTok Blueprint: https://templates.melissaleahughes.com/tiktokblueprint  
    Connect with Melissa here: 
    Website - https://melissaleahughes.com/ Instagram - https://www.instagram.com/melissaleahughes/  
    Connect with Simona here:
    Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    • 23 min
    How to Create a TikTok Video and Must-Have Equipment, As It Relates to Podcasting with Melissa Hughes

    How to Create a TikTok Video and Must-Have Equipment, As It Relates to Podcasting with Melissa Hughes

    Learn how to create a TikTok video and what you need when it comes to TikTok Tech, as it relates to podcasting.
    My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.
    She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.
    In this episode, we'll be diving into the ins and outs of creating viral TikTok videos, as well as the biggest TikTok technology myths, the importance of good audio and lighting, and the three must-have pieces of tech for recording TikTok videos. 
    We also talk about where most creators get overwhelmed, why less polished content often performs better, and whether it's important for your TikTok feed to look curated. Plus, we'll be sharing some of our favorite editing software recommendations. Join me as we navigate the world of TikTok tech together.
    Learn about:
    [0:00] Intro [1:25] The biggest TikTok technology myths [4:50] Why having good audio and lighting matters [5:55] Three must-have pieces of tech for recording TikTok videos [8:35] Where most creators get overwhelmed [10:10] Why less polished content often performs better [12:40] Is it important for your feed to look curated? [16:00] Editing software recommendations Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting


    Resources mentioned in this episode:
    Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks   
    Connect with Melissa here: 
    Website - https://melissaleahughes.com/ Instagram - https://www.instagram.com/melissaleahughes/  
    Connect with Simona here:
    Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    • 17 min
    Why You Need to Be on TikTok, As It Relates to Podcasting

    Why You Need to Be on TikTok, As It Relates to Podcasting

    Learn why you need to be on TikTok, as it relates to podcasting.
    Thanks for joining me for this episode, where we will explore the ins and outs of the TikTok algorithm and how it relates to podcasting. 
    My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.
    She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.
    Over the next 20 minutes, we'll be talking about why TikTok can feel overwhelming, how Melissa became a TikToker, and what it was like for her to wake up to 22 million views overnight. We'll also delve into the inner workings of the TikTok algorithm and how it impacts the content you see on your feed.
    We'll discuss why consuming content on TikTok is different from other social media apps, and whether or not it's still possible to go viral on the platform. And, most importantly, we'll talk about why podcasters need to be on TikTok and how it can help grow their audience. So, join us as we dive into the world of TikTok and learn more about the algorithm that drives it.
    Learn about:
    [0:00] Intro [3:50] Why TikTok is overwhelming [4:40] How Melissa became a TikToker [5:35] What it felt like waking up to 22 million views overnight [8:45] How the TikTok algorithm works [12:15] Why consuming content on TikTok is different than other social media apps [15:45] Can you still go viral on TikTok? [18:15] Why podcasters need to be on TikTok Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting


    Resources mentioned in this episode:
    Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks   
    Connect with Melissa here: 
    Website - https://melissaleahughes.com/ Instagram - https://www.instagram.com/melissaleahughes/  
    Connect with Simona here:
    Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    • 23 min
    Top 5 Podcast Trends for 2023 (and Beyond)

    Top 5 Podcast Trends for 2023 (and Beyond)

    What are the top 5 podcast trends for 2023?
     
    Are you curious about where the industry is headed in the new year?
     
    As the popularity of podcasting continues to grow, it's important for podcasters to stay up-to-date on the latest trends and techniques in the industry. In 2023, we can expect to see a number of exciting developments in the world of podcasting, including the increased use of artificial intelligence and automation, a focus on monetization through various methods, interactive and immersive experiences, and a diversification of content and format.
     
    In this episode, I’m taking you through my top 5 predictions for the new year and beyond. 
     
    Learn about:
    [0:00] Intro [2:05] Podcast Trend #1: Increased use of AI and automation [3:25] Podcast Trend #2: Monetization [5:35] Podcast Trend #3: Interactive and Immersive Experiences [7:55] Podcast Trend #4: Diversification of content and format [9:30] Podcast Trend #5: The Rise of Niche and Micro Podcasts  
    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting


    Resources mentioned in this episode:
    Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  https://chat.openai.com/  
    Connect with Simona here:
    Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    • 13 min
    Generating High Quality Leads Through Your Podcast, As It Relates to Podcasting with Lisa Anne

    Generating High Quality Leads Through Your Podcast, As It Relates to Podcasting with Lisa Anne

    Learn generating high quality leads through your podcast, as it relates to podcasting, with my guest Lisa Anne.
    In this final episode of our four-part series, Lisa Anne shares why email marketing is key in increasing your podcast downloads, and how to do it with an effective lead generation strategy. 
    We talk about what a ‘lead’ is for a podcaster, how to attract new listeners, convert them to subscribers, and encourage them to join your newsletter. We also talk about the importance of relationship building, creating an email marketing strategy, and pairing it with paid advertising.
    Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation.
    Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks.
    She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies.
    Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi.
    Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger.
    Learn about:
    [0:00] Intro [1:35] What leads are from a podcast perspective  [2:10] The ACCC formula [3:35] How to engage your podcast listeners in multiple ways – not just social media  [5:35] Attracting your ideal audience [6:05] Creating a lead magnet [7:20] Connecting with your audience in a new way [10:05] How to build meaningful relationships with your listeners [11:50] Diversifying your marketing strategy  [16:55] Building an email marketing sequence  [22:15] Combining your email marketing with lead generation and paid ads [24:55] The Spotlight Theory  Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting


    Resources mentioned in this episode:
    Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Build a Laser Targeted Email List Guide: https://www.lisaannecoaching.ca/listbuilding 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas Spotlight Theory: https://spotlighttheory.lisaanne.ca  
    Connect with Lisa here: 
    Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial  
    Connect with Simona here:
    Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    • 32 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

slroller ,

She knows her stuff

Simona is the go-to podcasting expert and I love her guests! If you’re ready to take your podcast to the next level, this is the podcast for you!

Holly A. Dillon ,

Learning a Lot from this podcast!

So glad I found this podcast, it’s a great learning resource for podcasters and everyone in the podcasting industry.

joe muda ,

Very informative for those starting their podcast journey!

Simona is an absolute rockstar when it comes to the world of podcasting. This show dives deep into concepts for both beginners and pros, giving great information on every stage of podcast creation. I’ve listened to almost every episode twice so far because I keep learning something new with every rewatch!

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