What should business owners actually be paying attention to when it comes to AI?In Episode 21 of ASAP Unfiltered Local Spotlight, Tasha sits down with Rachel Di Martino, founder of Hatfield Lange Consulting. After spending more than 25 years in Big 4 consulting and Big Tech, Rachel now helps organizations navigate AI, privacy, compliance, and technology adoption.AI is moving faster than ever, but separating the hype from reality can be difficult. This conversation focuses on practical ways business owners—especially those in the trades—can begin using AI to improve operations, save time, and prepare for what's next.They discuss:Rachel's journey from Big Tech to entrepreneurshipThe biggest surprises of owning a businessLeadership lessons learned along the wayThe biggest challenges business owners are facing todayCommon mistakes companies continue to makeThe biggest misconceptions about AIWhere trades companies should begin using AIHow AI will impact construction, HVAC, plumbing, electrical, and commercial doorsWhether AI will replace jobs or make skilled workers even more valuableBusiness processes every company should consider automatingWhat successful business owners will be doing differently over the next five yearsOne action every business owner can take this week to prepare for the futureWhether you're a contractor, entrepreneur, or business leader, this episode offers practical advice on embracing AI without losing sight of what matters most—your people.🎙️ ASAP Unfiltered Local Spotlight highlights local business leaders who are making an impact in our community while sharing practical insights to help other businesses grow.About Hatfield Lange ConsultingHatfield Lange Consulting helps organizations navigate AI adoption, privacy, compliance, and technology strategy so leaders can confidently prepare for the future.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsInstagram:https://www.instagram.com/asapcommercialdoorservice/Facebook:https://www.facebook.com/ASAPCommercialDoors/LinkedIn:https://www.linkedin.com/company/asap-door-repair-service-inc/Keywords:AI for business, artificial intelligence, business automation, contractor technology, AI in construction, AI for contractors, small business AI, leadership, entrepreneurship, technology adoption, business podcast, Local Spotlight