Soundcheck: The Podcast for Ascending Audiologists

Dr. Katie, Audiologist
  • 4.6 (8)
  • MARKETING

Clear the static. Amplify your authority. Welcome to Soundcheck, the weekly audit for the independent audiologists who are ready to stand out and lead. In a noisy industry, it is easy to get distracted by the latest marketing trends or discouraged by the grind of running a business. Hosted by Dr. Katie, Au.D., this show is for providers who are done with "good enough." We are digging into the real work of private practice: The Perception: We decode how patients and physicians actually view our profession and how to shift that narrative from "salesperson" to "medical expert." The Message: Stop being the best-kept secret in town. We show you how to educate your community on what hearing loss really is and why you are the solution. The Modernization: Most practice owners are lost when it comes to social media. We update your marketing playbook with clear, modern strategies that actually reach today's patients. No fluff. No distortion. Just the clear, actionable strategies you need to tune up your business and turn up your impact. It's time to amplify your practice! Hit follow, and let's get to work.

Episodes

  1. 04/21/2020

    Your Audiological Setting's Online Presence

    This week I am breaking down your audience's online experience and explaining why this experience is so important.  When was the last time you updated your website?  When is the last time you compared yours to others in your area?  How fast does it load?  Is it mobile friendly? According to Everett Bowes, a brand strategy consultant, he states there are three major branding misalignments that most companies fall prey too. Which one do you relate with? Don't wait. Press play. All audiologists need to hear this! ASCENDING AUDIOLOGISTS FB COMMUNITY: https://www.facebook.com/groups/AscendingAudiologists/ ASCENDING AUDIOLOGISTS INSTAGRAM: https://www.instagram.com/ascending_audiologists/ ASCENDING AUDIOLOGISTS SHOW NOTES: https://ascendingaudiologists.com/episode10

    27 min

  2. 04/07/2020

    09: What is a brand? An Audiologist's Perspective

    So what is a brand anyways? Well I can tell you what it's NOT.  A brand is not a companies logo, it is not the hearing aid, and it is not your company's color palate. Believe it or not, branding is something that you can't see, it's what your patients say about you when you're not in the room.   According to Everett Bowes, a brand strategy consultant, he states a brand is a behavior, a reputation, an accumulation, a narrative, and a device. A brand can maybe have one or two of these attributes, however, a strong brand has all five. The purpose of this podcast will be to break down each of these ideas to better understand what a brand is and how it can help our profession. Don't wait. Press play. We need all audiologists to hear this! ASCENDING AUDIOLOGISTS FB COMMUNITY: https://www.facebook.com/groups/AscendingAudiologists/ ASCENDING AUDIOLOGISTS INSTAGRAM: https://www.instagram.com/ascending_audiologists/ ASCENDING AUDIOLOGISTS SHOW NOTES:https://ascendingaudiologists.com/episode09

    23 min

  3. 05/08/2019

    08: Education and Counseling as a Component of Aural Rehab with Dr. Dusty

    Set yourself apart from the rest by teaching your patients how to successfully communicate using strategies that will last a lifetime. You're going to want to be ready with a pen and paper for today's episode! Dr. Dusty has some incredible tips for incorporating education and counseling as a part of your services. During this episode we discuss how to handle patients who have a perceived hearing loss and exactly how Dr. Dusty incorporates the use of the 5 Keys Communication handbooks into her appointments.

    46 min

  4. 04/23/2019

    07: Visual Brand: Why Our Profession Needs One

    On this episode of the Ascending Audiologists podcast, insights regarding the topic of visual branding and why the audiology profession needs it is discussed. You have likely noticed a shift in recent years from traditional to online advertising, but you may have assumed that your main clients are continuing to consume traditional media. However, 16% of online consumers and 6% of Instagram users are ages 55+, and your patients loved ones are the most active demographic on digital platforms.

    16 min

  5. 04/09/2019

    06: Identifying & Achieving Goals

    Welcome to the Ascending Audiology podcast episode number 6. Today we are going to be talking all about setting goals. If I were you listening to this podcast about a year ago I would have rolled my eyes. If setting goals isn't something you practice or haven't found success with in the past I challenge you to listen to today's episode and explore the 5 different ways setting goals can improve your personal and professional life.

    16 min

  6. 04/01/2019

    05: "Unbundling" With Dr. Dawn

    Dr. Dawn is an audiologist who thinks outside the box. During this podcast she discusses why "unbundling" has been great for her practice. This podcast will also leave you inspired to start understanding and demonstrating your worth to your patients!

    43 min

  7. 03/25/2019

    04: Why You Should Be Handing Out Discharge Sheets

    Today we will be discussing discharge sheets. According to Quality Improvement For Institutions nearly 90% of the population has difficulty reading, understanding and acting upon medical information. Today we are going to be talking about how one of the most important pieces of an appointment is the discharge sheet and how it can not only benefit you but your patient as well. Today I will be sharing with you 3 reasons why I feel discharge sheets are important and why it can help your practice.

    8 min

  8. 03/18/2019

    03: Your "About Me" Page

    You're listening to the Ascending Audiology podcast episode number 3. Today we will be discussing your "About Me" page that lists your providers and their qualifications. Did you know that your about me page is probably one of the most clicked on pages on your website? Today I will be sharing with you how to create a professional, well written bio page bio page that will leave not only a good impression but also one they will remember when it comes time to schedule that appointment.

    10 min

  9. 03/08/2019

    02: Engaging Busy Physicians

    Today we will be discussing 3 tips to engaging busy physicians. Some of you might not like the term "marketing," however many of you will agree that the need to grow and protect doctor referrals is important to your practice. So during this episode we will focus on educating physicians about the importance of hearing loss and how we are here to serve them and their patients needs in ways that physicians can not.

    10 min

  10. 03/08/2019

    01: An Audiologist's Pitch

    You're listening to the Ascending Audiologists podcast Episode 1. Today we are going to be talking about your elevator pitch. Yes, pitch, I said it. It's not something that we often had to consider doing in the past but now that the market is different, I want to challenge you to think of representing yourself in a new way. Now, if you're put off by the word pitch then think of it as a way of representing yourself and how you serve others, not as way of persuading someone to do something. In this episode I'm going to give you the tools to stop hiding behind your title and be able to clearly communicate to someone in 30 seconds or less what it is that we do!

    14 min

  11. 03/07/2019

    Trailer

    Hi colleagues, my name is Katie Armatoski and I am an audiologist in Wisconsin. I am also a mother, coaches wife, and dog rescuer determined to help you work smarter, not harder. I created the Ascending Audiologists podcast for you to obtain actionable advice from audiologists just like you so you can implement their tips and strategies in your own practice. I am also here to encourage you to market not only your practice but yourself, retain the patients you have, and learn new social media tips and strategies. Most of all, my hopes is that this podcast leaves you with a weekly dose of inspiration to start sharing your knowledge and expertise with your own community. So make sure to hit subscribe so you don't miss a single episode!

    1 min

Trailer

4.6
out of 5
8 Ratings

About

Clear the static. Amplify your authority. Welcome to Soundcheck, the weekly audit for the independent audiologists who are ready to stand out and lead. In a noisy industry, it is easy to get distracted by the latest marketing trends or discouraged by the grind of running a business. Hosted by Dr. Katie, Au.D., this show is for providers who are done with "good enough." We are digging into the real work of private practice: The Perception: We decode how patients and physicians actually view our profession and how to shift that narrative from "salesperson" to "medical expert." The Message: Stop being the best-kept secret in town. We show you how to educate your community on what hearing loss really is and why you are the solution. The Modernization: Most practice owners are lost when it comes to social media. We update your marketing playbook with clear, modern strategies that actually reach today's patients. No fluff. No distortion. Just the clear, actionable strategies you need to tune up your business and turn up your impact. It's time to amplify your practice! Hit follow, and let's get to work.

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