Ask an Expert by Propelo

Propelo Media
  • 4.7 (15)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Ask an Expert by Propelo

Thought-provoking interviews designed to share real and actionable insights from founders, C-level executives, and thought leaders hosted by marketing insider Joshua Carlsen.

  1. 06/18/2024

    Every single time you get a ‘no’ you’re closer to the ‘yes’ By Rob Murray

    In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer.The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what? ...

    41 min

  2. 05/22/2024

    How to Price Your Product for Profit with Hermann Simon

    Are you struggling to understand why your product isn't selling? In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy. You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximize your profit. Hermann also discusses the role of innovation and market share in difficult economic times.This episode is for you if...

    36 min

  3. 05/09/2024

    How to Achieve Success: Tenacity, Adaptability & Community

    Looking to climb the career ladder and make a difference? This video explores 3 key ingredients for success:Tenacity & Goal-Setting: Learn from Melissa Eichbauer, a recognized leader, on how clear goals and unwavering determination can propel you forward.Adaptability & Innovation: Discover how Finley Volkswagen thrived during the pandemic by embracing online sales and prioritizing customer convenience.Enhancing the Customer Experience & Community Involvement: See how businesses ca...

    37 min

  4. 04/10/2024

    It’s About Serving, Not Selling

    Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."

    31 min

  5. 03/20/2024

    Building Trust: The Key to Unlocking Efficiency in the Supply Chain

    Mark Graham, co-founder of Commonsku, tackles both the challenges and the potential of the promotional products industry. He explores the fate of those pens and stress balls we leave behind in hotels, contrasting them with the high-quality items we hold onto. This disparity highlights the industry's struggles. But Graham doesn't just dwell on the problems; he offers a solution: fostering a strong community. He explains how Commonsku's innovative software bridges the gap between distributors a...

    46 min

  6. 03/07/2024

    How to Take Initiative and Thrive in Uncertain Times

    Margaret Heffernan, a renowned entrepreneur, CEO, author, and keynote speaker, dives deep into the ever-present reality of uncertainty. From navigating personal challenges to navigating global shifts, Heffernan emphasizes the importance of embracing the unknown and fostering the skills necessary to thrive in dynamic environments.Key takeaways from the episode:Uncertainty is an inevitable part of life: Recognizing this allows us to approach challenges with a proactive mindset.Preparation is ke...

    1h 6m

  7. 12/22/2023

    Understanding Promotional Products Strategy by Joseph Sommer

    Using Swag More Intentionally and Thoughtfully by Joseph SommerDiscover the dynamic world of promotional products with Joseph Sommer, the entrepreneurial mind behind Whitestone Branding. In this podcast, Joseph recounts his journey from a culinary enthusiast to the founder of a successful marketing agency. Uncover the challenges of saying "no," scaling a business, and securing major deals, including the Washington Nationals.Explore the evolution of Whitestone's marketing strategies, from over...

    1h 1m

  8. 11/30/2023

    When you have a vision you have direction: the Savannah Bananas by Jesse Cole

    Jesse Cole is the owner of the viral sensation Savannah Bananas, a baseball team that has sold out every home game since the 2016 season. But it wasn’t like this at the beginning, as Jesse explains. With a lot of adversity came the realization that they had to be dramatically different, so they challenged themselves to create an unforgettable customer experience.

    38 min
See All (66)

4.7
out of 5
15 Ratings

About

Thought-provoking interviews designed to share real and actionable insights from founders, C-level executives, and thought leaders hosted by marketing insider Joshua Carlsen.

Information

  • Creator
    Propelo Media
  • Years Active
    2022 - 2024
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © 2024 Ask an Expert - Propelo Media
  • Show Website
    Ask an Expert by Propelo

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada