Ask Carlo™ | Private Equity, Simplified

Carlo Schneider

How do investors turn millions into billions? Every Tuesday, one real deal - the strategies, the industries, the outcomes. From leveraged buyouts to venture capital. Manufacturing to fashion. Infrastructure to classic cars. Thirty years inside European private markets, now shared through storytelling.

  1. Jul 6

    Episode #19: The 1.000 Euro Share (Porsche)

    In April 2026, Porsche Automobil Holding SE, the family holding that owns the majority voting rights in Volkswagen, reported a quarterly loss of 923 million euros on a single 1,3 billion euros writedown of its Volkswagen shares. It followed a 20 billion euros full-year loss in 2024. The Porsche and Piëch families are approximately 25 billion euros poorer on paper than they were 24 months ago. They have not sold a share. The structure that produced this loss was designed in a 5-day window in October 2008. Porsche disclosed 42,6 % of Volkswagen in direct shares plus 31,5 % through cash-settled options. Combined with Lower Saxony's 20 % voting stake, only 5,9 % of Volkswagen remained in the market. The share price ran from 210,85 euros to briefly above 1.000 euros in 48 hours. Volkswagen became the most valuable listed company in the world. Hedge funds lost approximately 22 billion euros. One of the most expensive single trades in stock-market history. Porsche's own 13 billion euros of debt then forced the reversal: Volkswagen absorbed Porsche AG in 2 tranches from 2009 to 2012 for approximately 8 billion euros. The family holding, Porsche SE, kept its 53,3 % voting control of Volkswagen throughout, and still holds it today. This episode uses the Porsche-Volkswagen arc to teach mezzanine finance, the capital layer that sits between senior debt and equity, and the debt-to-equity ratio as the discipline that separates surviving structures from collapsing ones. ----------------------------- Inside this episode Block 1: A 923 million euros quarterly loss and a 25 billion euros paper hole, held without a share sold Block 2: From Paris to Stuttgart, the opposite scale of the same idea BlaBlaCar taught last week Block 3: The 5-layer capital stack, the October 2008 short squeeze, the reversal, and what the family holding preserved Block 4: Mezzanine finance, explained with typical European mid-market LBO benchmarks Block 5: Andreas in Zurich asks why the Porsche-Volkswagen case teaches mezzanine Block 6: The Numbers: the debt-to-equity ratio, from Porsche AG in 2008 to Porsche SE today ----------------------------- Disclaimer This content is educational only. Not investment advice.

    Episode #19: The 1.000 Euro Share (Porsche)
  2. Jun 29

    Episode #18: The 100 Million Euro Pivot

    In August 2025, India became BlaBlaCar's largest carpooling market in the world. 2 million passengers in a single month, growing 50 % year on year, accounting for one third of the company's global activity. BlaBlaCar had walked away from India 7 years earlier, in 2018, after years of losses. The comeback was financed by a single transaction made in April 2024. Instead of raising another equity round at a flat 1,85 billion euros valuation, BlaBlaCar took on approximately 100 million euros of venture debt from a 5-bank syndicate: BNP Paribas, Société Générale, Citi, JPMorgan, and HSBC. No new shares issued. No dilution. No valuation reset. The deal was only possible because BlaBlaCar had reached its first full year of profitability in 2023, with revenue of 253 million euros, up 29 % year on year, and a negative burn multiple. Venture debt lenders only fund companies whose unit economics already work. This episode uses BlaBlaCar's 2024 to 2025 arc to teach venture debt, the burn multiple as the qualifying metric, and the cohort of European unicorns choosing this instrument over another equity round. __________________________________ Inside this episode Block 1: India, an August 2025 milestone, and the 100 million euros that financed the comeback Block 2: From Northamptonshire to Paris, the opposite financing choice Block 3: The 3 capital choices, BlaBlaCar's pivot to debt, and the India return Block 4: Venture debt explained, with the European market context Block 5: Sanne in Rotterdam asks why more European founders do not use venture debt Block 6: The Numbers: the burn multiple, applied to BlaBlaCar's 2023 profitability __________________________________ Disclaimer This content is educational only. Not investment advice.

    Episode #18: The 100 Million Euro Pivot
  3. Jun 22

    Episode #17: The Boot That Fell 80%

    On 29 January 2021, the London private equity firm Permira listed the British boot maker Dr. Martens on the London Stock Exchange at a valuation of approximately 4,2 billion euros. The IPO was 8 times oversubscribed. The shares closed the first day up 22 %. It was the cleanest private-equity-to-IPO exit in European footwear of the decade. 5 years and 5 profit warnings later, the same company trades at approximately 0,87 euros per share, roughly 80 % below the IPO price of 4,20 euros. Behind the collapse, the textbook Permira playbook. In January 2014, Permira acquired R. Griggs Group, the maker of Dr. Martens, from the founding family for approximately 360 million euros. 7 years of LBO Value Creation followed: direct-to-consumer rose from 10 % to over 50 % of revenue, geographic expansion across the United Kingdom, the Americas, and Asia-Pacific, revenue tripled. The 2021 IPO returned Permira roughly 7 times its equity, a top-decile European LBO outcome. Then the public market began grading the same company by a different rulebook. A US wholesale collapse. An inventory crisis. A CEO change in April 2024. A turnaround under new CEO Ije Nwokorie, formerly of Apple, that has just delivered a 61 % rise in adjusted pre-tax profit in the year ended March 2026. The market is still waiting. This episode uses Dr. Martens' 2014 to 2026 arc to teach the 3 levers of LBO Value Creation, and what does not survive the transition from private equity ownership to listed-company governance. __________________________________________ Inside this episode Block 1: A 4,2 billion euros IPO, an 80 % share-price collapse, and a turnaround under way Block 2: From Solomeo to Northamptonshire, the textbook exit followed by the textbook unravel Block 3: The 3 levers, Permira's 2014 to 2021 playbook, and the 2024 to 2026 collapse and rebuild Block 4: Multiple expansion, explained with the Permira entry at 8 times EBITDA and exit at 16 times Block 5: Luca in Naples asks whether the IPO was mispriced Block 6: The Numbers: Free Cash Flow Conversion, with European consumer sector benchmarks __________________________________________ Disclaimer This content is educational only. Not investment advice.

    Episode #17: The Boot That Fell 80%
  4. Jun 14

    Episode #16: Cucinelli: The Anti-Portfolio Company

    Every serious private equity firm with a European luxury mandate has wanted to buy Brunello Cucinelli S.p.A. for 33 years. None has managed it. He passes the textbook screen at the top of the European luxury league. 2024 revenue 1,28 billion euros, up 12,2 %. EBIT 211,7 million euros at a 16,6 % margin. Net profit 128 million euros, up 19,5 %. EBITDA approximately 280 million euros, against zero net debt. More than 3.000 employees, roughly 700 in Solomeo paid 20 % above the regional wage. More than 110 mono-brand stores in more than 20 countries. Q1 2026 revenue 369,1 million euros, up 14 % at constant exchange rates while Kering's Gucci shrank 14 %. This episode opens a concept private equity firms keep to themselves: the anti-portfolio, the list of deals they wanted, made offers on, and could not close. The episode teaches the 5 criteria PE uses to screen targets, scores Cucinelli against each, and shows the structural mechanism by which a 25-year-old cashmere designer who started in 1978 has remained the most coveted and the most uncatchable European luxury company of his generation. ------------------------------------------------- Inside this episode Block 1: Every PE firm has wanted him. None has bought him. Block 2: From the World Cup to Solomeo, the opposite end of the same spectrum Block 3: The 5 PE screening criteria, scored against Cucinelli, and the structural block Block 4: Dual-class shares, explained with founder-versus-public voting power Block 5: Klaus in Vienna asks whether minority shareholders can still benefit Block 6: The Numbers: leverage ratio (net debt to EBITDA), and the 1,4 billion euros of untouched LBO capacity ------------------------------------------------- Disclaimer This content is educational only. Not investment advice

    Episode #16: Cucinelli: The Anti-Portfolio Company
  5. May 17

    Episode #15: The Battle for Florence

    On 5 January 1999, Bernard Arnault, the chairman of LVMH, the world's largest luxury group, began buying Gucci shares quietly across the open market. By 27 January, LVMH owned 34,4% of the Florentine fashion house. He asked for 3 board seats. Gucci's chief executive, Domenico De Sole, refused. What followed was 75 days of corporate warfare. On 19 March 1999, François Pinault, the French billionaire behind PPR, the predecessor of Kering, agreed to take 42% of Gucci through a defensive capital increase, for approximately 2,75 billion euros in cash. The Dutch courts upheld the deal. Arnault settled in 2001 for approximately 890 million euros. PPR completed its takeover of Gucci in March 2004 for a total bill of approximately 7,5 billion euros. For Investcorp, the Bahrain-based private equity firm that had bought Gucci between 1987 and 1993 for roughly 260 million euros and listed it in 1995, the exit delivered roughly 7 times its money in cash. The cleanest LBO exit in European fashion. This episode uses Gucci's 1989 to 2026 arc, including the present-day chapter under Demna, Luca de Meo, and Francesca Bellettini, to teach how leveraged buyouts in luxury actually work. Inside this episode Block 1: 5 January 1999, a phone call in Paris, and 75 days of corporate warfare Block 2: From Vilnius to Florence, two very different speeds of capital Block 3: The Investcorp chapter, the takeover battle, and the present-day Kering reset Block 4: White knight defence, explained with a champagne house Block 5: Margaux in Geneva asks why private equity does not own more luxury today Block 6: The Numbers: Public Market Equivalent, or PME, applied to the Gucci deal Disclaimer This content is educational only. Not investment advice. Where to find Ask Carlo Subscribe on YouTube, Spotify, Apple Podcasts, and Amazon Music. Substack: askcarlo.substack.com. Stay Sharp. #privateequity #gucci #lvmh #kering #askcarlo

    Episode #15: The Battle for Florence
  6. May 3

    Episode #13: How a Thai Family Bought KaDeWe From a 27-Billion-Euro Collapse

    In November 2023, the Austrian property and retail empire Signa Holding, built by the entrepreneur Rene Benko, filed for the largest bankruptcy in Austrian history. Peak gross asset value: roughly 27 billion euros. Among the trophies that fell was KaDeWe in Berlin, founded in 1907 and the second largest department store in Europe after Harrods. In 2024, Central Group, the Thai conglomerate owned by the Chirathivat family, bought the KaDeWe building from the insolvent Signa estate for roughly 1 billion euros and took full control of the operating business. This episode opens Module 2 of the series with a deep dive into distressed investing: the strategy that buys famous assets out of serious trouble, at a sharp discount, and rebuilds the value over time. We also walk through the parallel rescues of Galeria Karstadt Kaufhof, Germany's largest department store chain, by NRDC Equity Partners and BB Kapital, and of Selfridges in London, by Saudi Arabia's Public Investment Fund alongside Central Group. ---------------------------------------------- Inside this episode Block 1: The fall of Signa, in numbers Block 2: Module 2 begins, deeper dives into the strategies Block 3: How KaDeWe ended up in Thai hands Block 4: Distressed investing, explained with a Tuscan villa Block 5: Marie in Lyon asks: when a giant collapses, who actually wins Block 6: The Numbers: the recovery rate, with Signa at 30% ---------------------------------------------- Disclaimer This content is educational only. Not investment advice. ---------------------------------------------- Where to find Ask Carlo Subscribe to Ask Carlo on YouTube, Spotify, Apple Podcasts, and Amazon Music. Substack: askcarlo.substack.com.

    Episode #13: How a Thai Family Bought KaDeWe From a 27-Billion-Euro Collapse

About

How do investors turn millions into billions? Every Tuesday, one real deal - the strategies, the industries, the outcomes. From leveraged buyouts to venture capital. Manufacturing to fashion. Infrastructure to classic cars. Thirty years inside European private markets, now shared through storytelling.