Creative Business Real Talk

Shinah Chang

A weekly kick-in-the-pants to go after your creative dreams. From a former Harvard corporate lawyer who built a million-dollar calligraphy education business… and then scaled it down intentionally to create a life full of creativity and freedom. Every week, I share a tactical business lesson + powerful brain reframe that will help you get unstuck. The perfect mix of strategy and warmth that never shies away from the truth. Welcome to Creative Business Real Talk - Shinah, Founder of Crooked Calligraphy

  1. ٥ نوفمبر

    146: Burnt-Out Lawyer to Full-Time Calligraphy Business

    From Corporate to Creative: a 10-Year Journey What if the career you worked so hard to build… turned out to be a giant soul-suck?  In this episode, I share my real journey from miserable Ivy League lawyer to building a wildly successful $900K/year calligraphy business to scaling down to a leaner "enough" business.  I’m breaking down my revenue, year by year, from 2016 to 2025! Inside you’ll hear:  (1:00) Personal updates from the last 5 months(7:54) The unexpected moment that made me quit law with zero plan (9:49) How $5 greeting cards at a craft fair eventually led to a six-figure course (15:00) Why perfectionism KILLS creative momentum (and what to do instead) This isn’t just a business story. It’s proof that you CAN chase your creative curiosity - even if you’re currently stuck in a glass office you hate.  Perfect for: creatives, career changers, overachievers, and anyone craving freedom over “success."  --- ABOUT CROOKED CALLIGRAPHY  Hey - I'm Shinah! A former miserable corporate lawyer turned sassy calligrapher and teacher. Ten years ago, I was WISHING I could create beautiful calligraphy but feeling really un-creative and LOST about how to achieve that... and now I truly believe that ANYONE can learn this beautiful craft - because I've already taught it to THOUSANDS of people, from all different backgrounds.  Calligraphy has given me a gorgeous life. It's helped my students find PASSION, PURPOSE, and a reason to JUMP OUT OF BED each morning. What could it do for you? =)  FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

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  2. ٤ يونيو

    Ask for Trash to Get Hired (with Biz Student Lisa Doty)

    This inspiring interview with student Lisa Doty will fire you up! Lisa didn’t learn calligraphy from me (she studied under a traditional master calligrapher) but she still found herself stuck and scared to start her business. Then she joined our Calligraphy Biz Starter Course, and in under a year, everything shifted. She went from hiding her calligraphy in her room to confidently demoing in front of crowds and landing big gigs, like a department store grand opening.  Lisa shares what helped her break through her fear, the “ask for trash” strategy she uses to connect with clients, and how this journey has transformed her confidence—not just as an artist, but as a person. What You’ll Learn in This Episode: How to break out of fear and take the first brave steps to grow your businessWhy investing in yourself wisely can fast-track your successHow small, consistent action can snowball into huge results✨ Ready to launch your calligraphy business this year? Join the Pro Calligrapher Bundle before enrollment closes on Tuesday, June 10, 2025, and get the skills + strategy you need to book clients this holiday season. 👉 crookedcalligraphy.com/courses Find Lisa Doty: On Instagram @fancybeecalligraphy Website: https://www.fancybeecalligraphy.com/ FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

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  3. ٢٨ مايو

    Your Counterintuitive Next Step Towards Pro Calligrapher

    Rome wasn’t built in a day – and neither was any (decent) business. It was built over thousands of tiny micro-decisions, leading to compounding effects that eventually became BIG. Gorgeous buildings, architecture that has inspired masses, and historical significance spanning centuries. Likewise, when you’re establishing a business, you can’t just completely quit your job and start turning a profit if you haven’t already laid the groundwork. You have to consciously choose to show up every day and make those little movements that, over time, will set you up to take those big leaps of faith. In this episode of “The Shinah Show”, I’m breaking down the real path to becoming a professional calligrapher – and I can assure you, it’s not glamorous, it’s not linear, and it’s not BIG and dramatic. I’m sharing with you: The surprising link between babies and businesses 👶“The Compound Effect” and why a thousand tiny, brave micro-decisions can move the needle more than one big decisionThe real behind the scenes of my own journey, and how I left law one small step at a timeWhat actually gets you from hobbyist to proIf you're a perfectionist stuck waiting for the "right time" or the "picture-perfect plan"… this episode will shake that mindset loose. ✨ Want to go pro this year?  Join me June 3 or 4, 2025 for my live interactive workshop on how to go from hobbyist to professional calligrapher in six months. Stop waiting and start taking action!   👉 Save your spot HERE FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

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  4. ٢١ مايو

    How Calligraphy Creates Confidence

    Looking for a confidence boost or wondering how creative hobbies like calligraphy can change your life? Elisha took one of my very first in-person workshops back in 2016… and walked away with her entire life turned upside down.  She joined that workshop in her early 20s, feeling like there was something wrong with her. But now, 8 years later, pursuing a calligraphy business has turned her into a completely different, more confident person. 🎧 In this episode, you’ll hear: The one comment from a fellow student that shook Elisha’s identity—and started a powerful transformationHow picking up a calligraphy pen led to unexpected passions like surfing, archery, piano, and even DIY home renovationsWhy community and mentorship can be the rocket fuel for your creative confidenceElisha’s story is raw, relatable, and full of inspiration. It’s a powerful reminder that following your creative spark (even if you’re scared)-can open up your entire world. Perfect for: Aspiring artists, creative entrepreneurs, beginner calligraphers, and anyone wrestling with imposter syndrome or the fear of starting something new. --- ✨ Want to go pro this year?  Join me June 3 or 4, 2025 for my live interactive workshop on how to go from hobbyist to professional calligrapher in six months.   👉 Save your spot at: crookedcalligraphy.com/training FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

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  5. ٧ مايو

    Profitable Brand Partnerships

    Think a brand partnership is just a one-time gig? Think again! When you find the right brand partnership, it can be a win-win(win) for everyone involved! Early in my career, Apolis, a national retail brand, brought me in to customize their jute tote bags. When I started working with them, never could I have known the multi-beneficial aspects of our relationship. In this episode, I’m diving into how long-term collaborations fueled my creative business in the beginning and how you, too, can turn natural, organic networking into tens of thousands in revenue for your business. I’ll share with you: Why your best business leads can come from the most unlikely of places (that have nothing to do with your industry!)How a single brand partnership can lead to consistent income, visibility, and opportunityThe ways my partnership allowed me to pay it forward and fuel other creative businesses beyond mineWays you can develop your own brand partnerships and where to look to find themIt’s an amazing feeling when all parties involved grow and profit from a single relationship! And if you’re interested in learning more about tote bag customization, I’m teaching all the tips and tricks I learned custom-making thousands of bags during the Hobbyscool Art of Expression Creative Summit May 13-15!  Over 28 speakers will be teaching their unique creative trades over 3 days - including ME – for FREE! To learn more about it and sign up, visit https://programs.hobbyscool.com/ Hope to see you there! FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

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A weekly kick-in-the-pants to go after your creative dreams. From a former Harvard corporate lawyer who built a million-dollar calligraphy education business… and then scaled it down intentionally to create a life full of creativity and freedom. Every week, I share a tactical business lesson + powerful brain reframe that will help you get unstuck. The perfect mix of strategy and warmth that never shies away from the truth. Welcome to Creative Business Real Talk - Shinah, Founder of Crooked Calligraphy

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