Ask Mike Walsworth Yearbooks

Ask Mike is traveling the country this season! The last episode was from Maine, and for episode two Mike traveled south to North Carolina to talk to staff members from Athens Drive Magnet School. Co-editors-in-chief Zoe and Greta and Head of Design Nevaeh shared their thoughts on creating a yearbook for the 2022/2023 year. 

Ask Mike is back! This season, host Mike Taylor will chat with yearbook staffs all over the United States, starting with Presque Isle, Maine, in the far northeast corner of the country. Listen in to hear about the 2023 yearbook plans for Presque Isle High School, ideas for coverage that you can use, and more information about potatoes than you'd expect in a yearbook podcast. 

“Every book that has ever been done at Northwest, if you’ll go look at it you’ll find the fingerprints, the thumbprints, of everyone on this podcast,” yearbook adviser Susan Massy shared early on in the latest episode of the Ask Mike podcast, explaining the importance of having a yearbook family.  In this episode, host Mike Taylor talks to five of the yearbook advisers who made the top 10 of the National Scholastic Press Association's Pacemaker 100 list.

In first place in the Pacemaker Top 10 is the Lair yearbook program at Shawnee Mission Northwest High School in Shawnee, Kansas. Susan Massy has been the adviser for the last 36 yearbooks. In the program’s history, they have won an impressive total of 23 Pacemakers and three Pacemaker finalists.

Jim Jordan was the adviser behind 35 volumes of the Decamhian yearbook at Del Campo High School in Fair Oaks, California. The Fair Oaks yearbook program was named second, with 20 Pacemakers and seven Pacemaker finalists.

Crystal Kazmierski retired from her position as the adviser of Wings at Arrowhead Christian Academy in Redlands, California, after the 2017 school year. Their yearbook program placed third, with 22 Pacemakers and two Pacemaker finalists.

Becky Tate, CJE, is the yearbook adviser at Shawnee Mission North High School in Overland Park, Kansas. Their program came in fourth in the Pacemaker Top 10, with a total win of 18 Pacemakers and four Pacemaker finalists.

Dow Tate is the current adviser of the Hauberk yearbook at Shawnee Mission East High School in Prairie Village, Kansas. Their program tied for ninth with 15 Pacemakers and five Pacemaker finalists. 

In this extra special episode, Ask Mike and Yearbook Chat with Jim team up to talk about promoting your yearbook! Hosts Mike Taylor, CJE, and Jim Jordan are joined by three members of the Walsworth marketing team, Jenica Hallman, CJE, Jimmy Gilligan and Sarah Scott. They share tips for writing press releases, ideas for promoting your yearbook, and why you want to promote your 2021 yearbook more than ever before!
Listen to the episode, then share your marketing with us! Send press releases to mike.taylor@walsworth.com or jim.jordan@walsworth.com, and be sure to tag Walsworth Yearbooks in any social media promotions you post. We would love to share your work. Find us on Instagram  @walsworthyearbooks, Twitter @yearbookforever, and Facebook. 

In honor of Scholastic Journalism Week and the importance of diversity and inclusion in scholastic journalism, host Mike Taylor, CJE, has a very special episode today! Listen in to hear Mike talk with June Straight, from El Paso, Texas, and Dennis Wade, from Ohio, about diversity and inclusion. This episode is tough, but important for yearbook staffs to listen to. 

As a bonus, when yearbooks become more inclusive, they often see a boost in sales! 

How did are they doing it? All over the country, yearbook staffs are stepping up and making amazing yearbooks in the middle of a pandemic that has displaced almost everything about the school year. The yearbook program at Indian Trail High School in Kenosha, Wisconsin, is one of those who is making the most of their incredible year. Listen in to hear host Mike Taylor, CJE, chat with adviser Michelle Corbett, staff member Kalea Lamphier, and Walsworth sales rep Erin Grunnet about how they’re working to make the best book their yearbook program has ever done. Listen to this special New Year’s Eve episode as we all transition our yearbook coverage from 2020 to 2021! And be sure to stick around to hear the story about how Kalea interviewed iconic journalist Deborah Roberts for her first ever story.