Aspiring Creator

Pete Matheson
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Talking about the creator economy, as a Tech Youtuber with a small team.

  1. 12 ago ·  Video

    Are Sponsored Videos Tanking My Views?

    In this week's episode of Aspiring Creator, I talk about bringing in 1 of 10 to coach the channel back to growth, the uncomfortable truth about how sponsored videos drag down the whole channel, and the $5,000 brand deal I turned down. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Hiring a YouTube Growth Coach 🎯 13:37 - Integrations vs Dedicated Videos ⚖️ 22:24 - Apple, IFA & Chasing A Snapdragon Invite 🏝️ 24:54 - The TV Deal That Got Messy 😬 30:20 - $1K/Month For Reposting Reels 🔁 32:46 - Why I Said No To $5,000 from Asus 💵 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

  2. 5 ago ·  Video

    Behind the Scenes of Samsung Unpacked

    In this week's episode of Aspiring Creator, I talk about the reality of the creator events circuit - free folding phones, flying to Paris for just one hour, and what solo-travelling to press trips is really like. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Samsung Unpacked 📱 03:40 - When 100K Becomes 700K Overnight 📈 07:38 - Hiring 1of10 🎯 13:03 - Creative Control in Sponsored Content ✋ 16:02 - Traveling Alone as a Content Creator 🧳 19:46 - A 1-hour Paris Trip 🇫🇷 LINKS 🎙️ Last week’s episode with Lauri from Tech Notice: https://youtu.be/Vyfyc7gbiaQ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

  3. 22 jul ·  Video

    How Much Does Your Subscriber Count Actually Matter?

    In this week's episode of Aspiring Creator, Lauri from Tech Notice joins me to unpick the loop every creator seems to be stuck in: fix your views, land the brand deals, then watch the brand deals kill your views. We also talk about the AI-generated titles and thumbnails that are now beating the ones I make myself and the easter egg in YouTube's like button. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Stuck in the views x brand deals death loop (+ 1of10) 🔁 15:26 - YouTube's secret like button 👍 27:17 - Dead internet theory is here 💀 41:16 - Do subscribers even matter? 😅 51:32 - The future of YouTube 🔮 1:00:11 - Update on using Claude in the business 🤖 1:10:30 - $1M or 1M subscribers? 💰 1:19:09 - Why a bigger team isn't necessarily easier 😩 🔗 LINKS Tech Notice: https://www.youtube.com/@theTechNotice Lauri: https://www.youtube.com/@LauriPesur 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

  4. 1 jul ·  Video

    Why I'm Starting to Lose Trust in the Brands I Work With

    In this week's episode of Aspiring Creator, I talk about why it increasingly feels like we're unpaid beta testers for big brands, why I think our Prime Day video flopped, and the lowball offer that made no sense. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Our weekly content schedule ⚙️ 02:23 - Building a fake wall in the studio 🧱 07:18 - My big brand bugbear 😮‍💨 11:45 - Our Prime Day video flopped 📦 14:30 - When brands lowball you 📉 LINKS 📺 I Shot a TV Commercial in China - https://youtu.be/cDzvdZDsSGw 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

  5. 24 jun ·  Video

    I Shot a TV Commercial in China

    In this week’s episode of Aspiring Creator, I talk about getting treated like a celebrity for a day on a commercial shoot in Shanghai, finding the one type of content that actually funds your channel (hint: it's not AdSense) and why we stopped posting short-form content. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Flown to China for a TV commercial ✈️ 14:55 - Why 100K subs won't pay the bills 💸 24:24 - The AI-channel experiment 🤖 25:41 - Affiliates, income, pipeline - all in one app 🎛️ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

  6. 11 jun ·  Video

    I Started a Second YouTube Channel (Here's Why)

    In this week’s episode of Aspiring Creator, I talk about my new one-take second channel, testing long-form video on Facebook, and what running shorts for 3 weeks straight did to my channel's numbers. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Why I started a second channel 📺 06:25 - Leaning into your unfair advantage 💪 10:09 - Posting long-form to Facebook?? 📘 13:52 - Am I moving back to Howl 💀 19:08 - What 3 weeks of only shorts taught me 📈 29:01 - Vibe coding our whole business 💻 🔗 LINKS Pete Matheson's Cool Channel - https://www.youtube.com/@PeteMatheson2 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

  7. 20 may ·  Video

    Why Posting Shorts Might Be Hurting Your Long-Form Views

    In this week’s episode of Aspiring Creator, I talk about a brand that turned a 4-page brief into 40+ pages mid-shoot, what 2 weeks of focusing on shorts actually did to my views and subs, and how I just used Claude to plan my entire video schedule through the end of 2026. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - 4 Pages To 40 Pages Overnight 📄 04:09 - Why I Want A Zero-Edit Second Channel ✂️ 10:52 - Shorts Doubled My Subs (Was It Worth It?) 🤔 16:57 - Paddy Galloway's Best Creator Advice 🧠 25:14 - Letting Claude Build My 2026 Content Schedule 🗓️ LINKS 🔗 Paddy Galloway’s 30 Lessons from Turning 30 - https://www.linkedin.com/posts/paddy-galloway-459b8913a_i-just-turned-30-ive-dedicated-over-50-activity-7460328048635191296-IFmy 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

  8. 13 may ·  Video

    My Last Sponsored Video Just Flopped. Hard.

    In this week’s episode of Aspiring Creator, I talk about saving a tanking video by retitling it within 24 hours, losing creative control on a sponsored deal that completely killed it, and whether Claude is about to gut the SaaS industry. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Turning a 10/10 into a 1/10 📉 06:03 - Losing creative control on a brand deal 🚫 12:23 - Brand wants to fly me to China ✈️ 15:07 - Is Claude killing SaaS? 🤖 19:01 - Shiny new toy syndrome ✨ 20:45 - $500 vs $30k brand deals 💰 26:15 - Cutting production effort ✂️ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

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Talking about the creator economy, as a Tech Youtuber with a small team.

Información

  • Creador
    Pete Matheson
  • Años de actividad
    2024 - 2026
  • Episodios
    44
  • Clasificación
    Explícito
  • Copyright
    © Pete Matheson
  • Mostrar sitio web
    Aspiring Creator

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