9 episodes

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You're bound to learn about new trends and gain inspiration that will help you run an efficient and effective association like a business.

Association Stron‪g‬ Association Strong

    • Business
    • 4.8 • 9 Ratings

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You're bound to learn about new trends and gain inspiration that will help you run an efficient and effective association like a business.

    Digital Association Economy

    Digital Association Economy

    If there is one thing COVID magnified in every association, it was the need for them to move into the digital age. Like many companies, associations have been resistant to jumping fully into the digital arena. The element of COVID forced every association to fully commit, and moving into digital brings on many new challenges and opportunities. Dave and Tom unpack the key elements to moving your association into the digital age and how to leverage it to maximize your value and engagement.

    • 32 min
    The Future - What's Next Post COVID-19

    The Future - What's Next Post COVID-19

    We're predicting the future! What will the working world be like post-COVID-19? 

    Listen as Dave and Tom make their predictions on the future of work, outline what will determine an organization's success, consider new security solutions for associations, and share how to attract and retain customers in this new world. Tom also shares 6 changes to expect in the coming year to give you a leg up. 

    Key Takeaways:
    Where there is the most fear, there is the most opportunity. 
    There is a massive opportunity for associations to share hyper-personalized content with their members. 

    If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Seasoned Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at Dave@propfuel.com

    • 32 min
    Building a Culture of Innovation

    Building a Culture of Innovation

    What are the characteristics of an organization that thrives in innovation? Does your organization have a culture of innovation?

    Dave Will and Tom Morrison talk about culture, sailing, and terrible book names, spaghetti. You’ll learn about creating a deliberate culture, business strategies to drive innovation, and the questions you need to answer about your business.

    If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Seasoned Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at Dave@propfuel.com

    • 30 min
    Data - Contextual Data vs Transactional/Behavioral Data

    Data - Contextual Data vs Transactional/Behavioral Data

    Our first guest episode on Association Strong! Dave and Tom are joined by software developer Sigmund VanDamme, the founder of Nimble User (now Nimble AMS) and GoJectory. In this episode, they discuss the differences between contextual, transactional, and behavioral data. Learn about which types of data are most valuable for growing your association and providing the right offerings to your current audience. 

    If you have a topic you'd like to hear us talk about or just want to connect, reach out to Tom Morrison at tom@tommorrison.biz or Dave Will at dave@propfuel.com

    • 27 min
    Engagement Part 2: Tactical Methods of Engagement

    Engagement Part 2: Tactical Methods of Engagement

    Let's get down to it: how are we actually getting members to do stuff? Dave and Tom discuss how to comprehensively identify what your members need, whether surveys really work, and which strategic engagement tools work best.

    Check out the Prop Fuel blog to learn more: https://www.propfuel.com

    If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at dave@propfuel.com

    • 31 min
    Engagement Part 1: Make Your Engagement Come A.L.I.V.E.

    Engagement Part 1: Make Your Engagement Come A.L.I.V.E.

    Engagement is such a broad topic that we needed two episodes to talk about it. In part one, you'll learn about the different types of members that exist within your organization, techniques to drive more engagement, and how to make your engagement come A.L.I.V.E.! Listen as Dave and Tom debate the best engagement tactics and where you can create the most value for your members. 

    If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Association Executive) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at dave@propfuel.com

    • 27 min

Customer Reviews

4.8 out of 5
9 Ratings

9 Ratings

sundevilbw ,

Forward thinking for associations

Motivating podcast for association leadership and staff! Dave and Tom make you feel like you’re in the room with them, having a natural conversation.

assnlistener ,

Bringing Innovation to the Association Space

Much needed discussions helping to bring a focus on innovation and entrepreneurial mindset to the association space

jollycar ,

This is the podcast associations need now!

I thought I’d listen to the first podcast, and I was so hooked, I kept going. I love it for the lively banner, the great insight, and the practical advice, like creating content that “leads with the heart, then moves to the head.” Or in podcast 4, learning about the “Alive” methodology. I look forward to hearing and learning more!

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