Association Strong Association Strong

In this episode, Tom and Dave interview Sarah Sladek, CEO of Sarah Sladek and Company to talk about her new best selling book MemberSHIFT.  Sarah unpacks an array of trends, data and best practices on member value, recruitment and engagement.

Tom and Dave score another winning member engagement interview with Russ Webb, CEO of the Bar Area Apartment Association.  In this episode Russ unpacks how the engagement strategy their association when he was hired totally turned around their value proposition and grew membership and revenues at record levels.  This episode has a lot of energy and inspiration!

Don't miss this must hear episode as Tom and Dave interview Jay Owen, CEO of Business Builders, on everything AI!  Jay is a leading expert on digital technology and shares what AI is, what it is not, how to use it effectively in associations and best practices.  

One of the keys to success in any association is developing future leaders in both member companies as well as association volunteers.  In 2007, the Metal Treating Institute launched its YES Executive Management Training Program.  MTI's program has become one of the top management training programs in the association space and now sells out two years in advance.  Tom Morrison, CEO of MTI and Dave Will interview Kyle Howlin and John Borneman from The Corps Group, who have been the facilitators of the YES program for MTI since 2009.  Listen in as Tom, John and Kyle unpack the keys to leadership and how to create a successful training program that creates your future leaders.

No matter how great your engagement strategy is, if you don't market or communicate it effectively, it is doomed for failure.  In this episode, Tom and Dave interview Allegra Tasaki, Communications Director for the National Association of Bond Lawyers.  In this episode, Tom, Dave and Allegra share the keys to having an effective communications strategy that drives your member engagement.

In this episode, Tom and Dave hosts Kerri McGovern, Senior Director of Membership with the Association of Corporate Counsel.  In this episode, Tom, Dave and Kerri discuss building an engagement strategy that hits the mark with meeting member needs and wants and how to sustain it long term.