34 episodes

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You’re bound to learn about new trends and gain inspiration that will help you run an efficient and effective association like a business.

Association Strong Association Strong

    • Business
    • 4.8 • 10 Ratings

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You’re bound to learn about new trends and gain inspiration that will help you run an efficient and effective association like a business.

    The Labor Drought... What the Future Holds

    The Labor Drought... What the Future Holds

    The labor drought every association and the memberships are struggling with is causing a lot of heart ache in the growth outlook for the future.  Top onto that the current trends on inflation and supply chain issues and the storm seems even worse.  Don't miss this highly informative podcast as Tom and Dave talk with Ron Hetrick, Chief Labor Economist at EMSI, on the long term impact of labor trends coming out of the pandemic and the impact of inflation and supply chain issues.  It is eye opening with a silver lining for the future.  

    • 1 hr
    The Resurgence of Meeting... What the Future Holds for Associations

    The Resurgence of Meeting... What the Future Holds for Associations

    This highly energetic episode of Association Strong features Tom and and Dave interviewing Mandi Graziano from the Hospitality Performance Network on the trends and resurgence of meetings in 2022 and beyond.  Mandi is a long time meeting coach and professional planner.  Tom, Dave and Mandi cover everything you can imagine on the meeting front including new ways meetings are launching, meeting attendance, new engagement strategies and how to leverage third parties and CVBs to maximize your budgets, attendance and meeting resources.  

    • 37 min
    How Review Sites Will be a Game Changer for Associations

    How Review Sites Will be a Game Changer for Associations

    The likes of Yelp and Trip Advisor have been game changers in the B2C world of business.  Associations have the potential to sit in the driver seat of the next phase of review sites focused on B2B and create new levels of sponsorship and non-dues revenues.  In this episode, Tom Morrison and Dave Will interview Teri Carden, Founder of 100 Reviews, the association industry's leading provider for review sites.  Listen in as Tom, Dave and Teri unpack the future of review sites and what it means for associations. 

    • 46 min
    Why Have an Online Community to Connect Members

    Why Have an Online Community to Connect Members

    If it is one area of communication that the COVID area exposed, it was the lack of online community.  So many associations rely heavily on in-person meetings and connection.  And rightly so.  It is what many members want.  But during COVID, associations had to think differently about engagement and connection.  Online communities became a driving force for many to keep their members connected in a disconnected environment.  Listen in as Tom Morrison and Dave Will interview Ben Muscolino, President of Breezio, to hear the why, what and how to starting and driving an online community to maximize member engagement.

    • 54 min
    Building Community and Trust That Engages Members

    Building Community and Trust That Engages Members

    It is one thing to have an online community.  It is another to have vibrant activity built around trust within your community.  Tom Morrison and Dave will interview Kiki Litalien, founder and creator of Association Chat, one of the association industry's most vibrant communities over the last 12 years on the keys to driving an online community.  

    • 46 min
    Innovative Thinking Through Asking Your Members What They Want

    Innovative Thinking Through Asking Your Members What They Want

    One of the key elements in meeting members needs is through active listening.  It is through active listening that you hear your member's pain points, which is where the highest value opportunities are.  Listen in as Tom Morrison and Dave Will interview Guillermo Ortiz de Zarate, Chief Innovation and Information Officer for NCARB on how actively listening to members led them to creating a certification structure that drove value and engagement in their association.

    • 59 min

Customer Reviews

4.8 out of 5
10 Ratings

10 Ratings

sundevilbw ,

Forward thinking for associations

Motivating podcast for association leadership and staff! Dave and Tom make you feel like you’re in the room with them, having a natural conversation.

assnlistener ,

Bringing Innovation to the Association Space

Much needed discussions helping to bring a focus on innovation and entrepreneurial mindset to the association space

jollycar ,

This is the podcast associations need now!

I thought I’d listen to the first podcast, and I was so hooked, I kept going. I love it for the lively banner, the great insight, and the practical advice, like creating content that “leads with the heart, then moves to the head.” Or in podcast 4, learning about the “Alive” methodology. I look forward to hearing and learning more!