ASTRAD Talks

ASTRAD
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Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide. Hosted by the ASTRAD team, each episode dives deep into what’s shaping the future of advertising — from account-based marketing breakthroughs and precision targeting to omnichannel engagement and AI-powered personalization. Whether you’re a marketing leader, an agency strategist, or a growth-focused entrepreneur, Astrad Talks delivers sharp insights, actionable tactics, and real conversations with industry innovators. No fluff. No jargon. Just the ideas and strategies that move the needle. Tune in to stay ahead, think bigger, and drive real results.

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  1. 2025. 11. 24.

    Ep. 2 True ABM in Practice ft HUT 3

    In this episode of Astrad Talks, we move past the buzzwords and get practical about account-based marketing (ABM). Dan sits down with Mike (Client Growth Lead) and Andy (Head of Client Strategy & Founder) from Hut 3, one of the UK’s top ABM specialist agencies, to unpack how ABM really works when you’re dealing with real targets, real data, and real sales teams. They dive into how to: Turn a messy target list into a structured ABM strategy across TAM, verticals, and hero accounts Use programmatic, LinkedIn, DOOH, and events together instead of in silos Build data stories that sales, marketing, and the C-suite can all understand Decide when to go desktop vs mobile and where interactive formats (polls, HTML5, in-ad engagement) actually make sense in B2B Use intent signals, log-level programmatic data, and site behaviour to move accounts from awareness → consideration → conversion Align sales and marketing around marketing-qualified accounts instead of vanity “MQLs” Set realistic timeframes (why 1-month “ABM” campaigns are a joke and why 3–9+ months is where the real value appears) If you’re running ABM, thinking about it, or stuck with a one-month “ABM” test and impossible lead targets, this episode will give you a much more realistic and actionable view of what good looks like.

    1시간 25분

  2. 2025. 04. 28.

    Ep. 1 ABM, from Clicks to Clients ft Lead Forensics

    In our debut episode of Astrad Talks, we’re joined by the team from Lead Forensics, pioneers in B2B website visitor identification. We dive into how brands can unlock hidden demand by turning anonymous website traffic into real, actionable leads — and why this approach is revolutionizing account-based marketing and sales strategies. We discuss: Why "anonymous" traffic isn't really anonymous anymore How data-driven insights are reshaping B2B lead generation Real-world examples of companies turning website visits into closed deals Best practices for integrating visitor intelligence into your marketing stack If you're serious about maximizing your digital footprint and closing the gap between marketing and revenue, this episode is a must-listen.

    1시간 12분
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소개

Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide. Hosted by the ASTRAD team, each episode dives deep into what’s shaping the future of advertising — from account-based marketing breakthroughs and precision targeting to omnichannel engagement and AI-powered personalization. Whether you’re a marketing leader, an agency strategist, or a growth-focused entrepreneur, Astrad Talks delivers sharp insights, actionable tactics, and real conversations with industry innovators. No fluff. No jargon. Just the ideas and strategies that move the needle. Tune in to stay ahead, think bigger, and drive real results.

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  • 제작진
    ASTRAD
  • 방송 연도
    2025년
  • 에피소드
    2
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