The Pure Report

Pure Storage

Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.

  1. H2 Launch Series: Unpacking the Intelligent Control Plane

    HACE 3 H

    H2 Launch Series: Unpacking the Intelligent Control Plane

    Welcome to a special launch series of the Pure Report podcast! Join us as we take a deep dive into Pure Storage's Intelligent Control Plane (ICP), a set of groundbreaking innovations redefining IT operations and enabling users to realize the Enterprise Data Cloud. We're thrilled to host Chadd Kenney, VP of Product Management, who helps us unpack how the ICP tackles data silos, operational complexity, and productivity bottlenecks, transforming hundreds of systems into what feels like one virtual cloud of data with Pure Fusion. Discover how Fusion Presets streamline policy-driven deployments, how intelligence extends to modern apps with Portworx native integration, and the exciting possibilities of AI-Copilot and Data Intelligence. In this episode, Chadd will share insights on how these innovations continue Pure Storage's core hallmark of simplicity in operations, delivering Evergreen architecture at a fleet-wide level. We'll explore how the ICP empowers operators with real-time awareness and workflow orchestration, as demonstrated at Accelerate in Las Vegas and New York, enabling full-stack, application-level outcomes. Plus, Chadd offers his "hot takes" on industry trends, common misconceptions about infrastructure automation, and the evolving role of the IT operator in the next five years. Tune in to understand how the Intelligent Control Plane and Pure Fusion are setting a new standard for data management.

    27 min
  2. 15 Architectural Decisions Series: Proactive and Predictive Support (Pure1) and Non-Disruptive Everything (Evergreen)

    2 SEP

    15 Architectural Decisions Series: Proactive and Predictive Support (Pure1) and Non-Disruptive Everything (Evergreen)

    We made it to Episode 6 - the final in our 15 Architectural Decisions series and saved some of the best for last - Predictive and Proactive support (Pure1) combined with our Evergreen architecture and non-disruptive everything. In this episode, JD, Andrew and I dive into Pure Storage's foundational principles that ensure continuous operation and future-proof your storage. We explore the concept of "Non-Disruptive Everything," a core tenet that allows for seamless upgrades and expansions without any downtime. This ties directly into the innovative Evergreen Storage Model, which redefines the ownership experience by eliminating forklift upgrades and enabling independent evolution of performance, capacity, and features over a decade-long array lifecycle. We also discuss how Pure's proactive and predictive support, powered by Pure1, plays a critical role in maintaining this non-disruptive environment. Pure1's advanced analytics, anomaly detection, and data protection assessments provide unparalleled visibility and ensure that potential issues are identified and addressed before they impact operations. This integrated approach, from architecture to support, highlights how Pure Storage consistently delivers a cloud-like experience on-premises, setting a new standard for reliability and longevity in the storage industry. Thanks for watching our series. Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

    48 min
  3. 15 Architectural Decisions Series: Encryption, Metadata, and Install/Repair/Replace (DIY)

    26 AGO

    15 Architectural Decisions Series: Encryption, Metadata, and Install/Repair/Replace (DIY)

    Episode 5 of our series covers always-on encryption, the smart use of metadata, and our DIY install/repair/upgrade approach. Pure's approach to security is to have it built-in and non-optional, with end-to-end encryption—covering both user data and metadata—using device or software-based AES-256 alongside features like Rapid Data Locking, role-based access controls, and secure erasure methods to protect against breaches and support compliance needs. Next, hear about how metadata serves as the “secret sauce” for Pure, enabling highly efficient, granular data services and powering capabilities like snapshots and instant cloning through a scalable, multi-tiered framework that writes, caches, and protects metadata in ways traditional arrays cannot match. Finally, we touch on installation, repairs, and upgrades which are designed for ultimate simplicity and DIY ease, with non-disruptive software and hardware changes—thanks to Pure’s Evergreen architecture—which allows organizations to grow and evolve storage resources without operational downtime, complex migrations, or compromise. These architectural choices underpin Pure’s promise of secure, resilient, and agile storage that adapts to changing business needs while remaining effortless to manage. Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

    35 min
  4. 15 Architectural Decisions Series: Snapshots, Realistic Efficiency Metrics, and Adaptive RAID

    19 AGO

    15 Architectural Decisions Series: Snapshots, Realistic Efficiency Metrics, and Adaptive RAID

    Episode 4 of our series around Pure's fundamental design principles dives into aspects of Pure's technology that drive realistic efficiency for users. This episode tackles capabilities most Storage professionals are familiar with - snapshots, efficiency metrics and adaptive flexible RAID. Pure learned from the challenges created by legacy architectures to build better versions of these features into our all-flash array portfolio. Hear about how Pure Storage’s snapshot architecture focuses on instant, efficient, and immutable copies that serve both operational and security needs. Snapshots can be created instantly with no performance overhead and used for rapid recovery, cloning, or replication—each one functions as a “gold copy version” and maintains group consistency, enabling rollbacks to any point in time without dependencies or data duplication. Their design is tightly integrated with metadata, enabling efficient thin provisioning and consistent protection, while SafeMode extends these benefits by enforcing privileged access and retention policies for ransomware resilience. Around realistic efficiency metrics - we deliver transparent and realistic efficiency metrics by directly reporting space consumption trends and physical storage utilization, rather than relying solely on claims about thin provisioning or data reduction. Our user interface distinguishes between budgeted capacity, usable capacity, and used space, with a focus on showing only live user data (volumes and snapshots), and hiding internal system overhead, RAID overhead, and reclaimable space until critical thresholds are reached. Finally, we tackle RAID - Pure’s RAID architecture is built for flash, utilizing a flexible, adaptive structure that never requires manual configuration while continuously ensuring optimal data protection and performance. Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

    35 min

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Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.

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