ATM Insights

DTTT General
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  • Marketing

The ATM Insights Series features high-level conversations with the Middle East's most influential tourism leaders, providing an inside look at the region’s rapidly evolving tourism landscape. Building on the Arabian Travel Market's 30+ year legacy, this podcast series explores the strategic shifts and emerging trends defining both inbound and outbound travel.

Episodes

  1. Mar 4

    Building Credibility Through Partnership: Red Sea Global & PADI Redefine Diving Tourism

    In the first episode of the ATM Insights series, Nick Hall dives into the transformative partnership between Red Sea Global and PADI. Joined by Joanne Wiggan, Associate Director of Destination Development Marketing at Red Sea Global, and Ashley Levy, Director of Marketing Communications at PADI, this episode explores how a shared commitment to regenerative tourism and authentic storytelling is reshaping perceptions of Saudi Arabia as a world-class diving destination. Discover how female ambassadors like Taghrid and Nouf are breaking barriers, why authentic content outshines traditional advertising, and how strategic partnerships can build credibility for emerging destinations. From breathtaking underwater experiences to holistic visitor journeys, this conversation reveals the power of collaboration in redefining tourism.Tune in to learn how Red Sea Global and PADI are setting a new standard for destination marketing through shared values, organic storytelling, and a long-term vision for growth.

  • 1 Episode

About

The ATM Insights Series features high-level conversations with the Middle East's most influential tourism leaders, providing an inside look at the region’s rapidly evolving tourism landscape. Building on the Arabian Travel Market's 30+ year legacy, this podcast series explores the strategic shifts and emerging trends defining both inbound and outbound travel.

Information

  • Creator
    DTTT General
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © DTTT General
  • Show Website
    ATM Insights