Attract Your Ideal Clients

Marcus Schaller
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY

Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller

  1. 05/13/2025

    Building Genuine Professional Relationships

    How do you build genuine relationships that lead to new clients, projects, and opportunities? Kelly Sells and Melanie Guinto from SPACEJUNK joined me on the podcast to talk about how relationship-building, intentional outreach, and a very human approach to sales can unlock big opportunities. Connect with Kelly Sells at https://www.linkedin.com/in/kellyjohnssells. Connect with Melanie Guinto at https://www.linkedin.com/in/melanieguinto.

    52 min

  2. 05/09/2025

    Selling is an Act of Generosity

    Like many in service-based professions, Nick Garofalo has a pretty negative view of “selling.” The whole idea of prospecting, networking, or initiating a sales conversation can feel deeply uncomfortable. Nick joined me on the podcast to talk about how his preconceived notions of selling have been keeping him stuck. We then explored ways that he (and you) might see how it can actually be a generous act of service. Connect with Nick at https://www.linkedin.com/in/nick-garofalo.

    1h 3m

  3. 05/08/2025

    “Intelligently Lazy” Content Marketing

    Content is common. Unique and valuable insights? Not so much. Deirdre Tshien, CEO & co-founder of Capsho, joined me on the podcast to talk about how "content vomit" is devaluing marketing, why your positioning matters more than ever, and how to use automation tools to enhance your message without watering it down. Connect with Deirdre at https://www.linkedin.com/in/deirdretshien. Get your free trial of Capsho: https://capsho.com/freetrial Code: forever50

    40 min

  4. 05/07/2025

    Your Biggest Sales Obstacle May Be You

    Are you doing all the “right” selling activities, yet still struggling to hit your revenue goals? It might not be what you’re doing that’s holding you back, but your beliefs, attitude, and fears about selling itself. Deb Ellenberg, sales and leadership trainer with Sandler, joined me on the podcast to unpack some of the biggest mindset roadblocks that may be getting in your way. Connect with Deb at https://www.linkedin.com/in/debellenberg.

    33 min

  5. 05/06/2025

    Grow a Niche Business

    Professional services providers will sometimes try to reverse-engineer their niche by picking a trendy market, choosing a problem to solve, or targeting a specific persona. But niching isn’t about shrinking your world down to one narrow sliver of the market. Todd Howard joined me on the podcast to talk about creating a lucrative niche by combining your unique insights, lived experience, and perspective with your industry’s best practices. Connect with Todd at https://www.linkedin.com/in/stoddhoward.

    48 min

  6. 05/04/2025

    “Who Am I to Write a Book?”

    If you’ve ever said, “I should write a book someday,” then this episode is for you. Mike Capuzzi joined me on the Attract Your Ideal Clients podcast to talk about how coaches, consultants, and other professional service-based business owners can use “short books” to start more conversations with the right kind of clients. Mike is the author of 19 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books. He is also the host of The Author Factor Podcast where he interviews business owner authors and shares their best tips, wisdom, and insights on how they write and leverage a nonfiction book in their businesses. Connect with Mike at https://www.linkedin.com/in/mikecapuzzihelps. Free books link: https://mikecapuzzi.com/magic.

    34 min

  7. 05/03/2025

    The New Rules of Marketing Warfare

    Most trainers, consultants, and coaches who struggle to build their business don’t fail because they’re bad at what they do. They fail because they don’t understand how to effectively market themselves. Kevin McGrew joined me on the Attract Your Ideal Clients podcast to talk about the SMAC Framework, his battle-tested approach to marketing honed through years of helping small businesses grow. Get the book at https://kevinmcgrew.com/mw-waitlist. Connect with Kevin at https://www.linkedin.com/in/kevinmcgrew, https://kevinmcgrew.substack.com, and https://kevinmcgrew.com.

    49 min

  8. 05/02/2025

    Building Confidence in Your Marketing, One Step at a Time

    Few people move from a corporate career to entrepreneurship without some bumps along the way. Shannon Russell joined me on the Attract Your Ideal Clients podcast to talk about the marketing lessons she learned during her journey from working in television to becoming a career coach, podcaster, and speaker. Connect with Shannon at https://www.linkedin.com/in/shannonrussellcareercoach.

    48 min
See All (121)

5
out of 5
15 Ratings

About

Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller

Information

  • Creator
    Marcus Schaller
  • Years Active
    2022 - 2025
  • Episodes
    121
  • Rating
    Clean
  • Copyright
    © Marcus Schaller
  • Show Website
    Attract Your Ideal Clients