Attributed - A podcast by Dreamdata

Dreamdata
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

  1. 10 Underutilized LinkedIn Ads Best Practices with AJ Wilcox (Reposted Episode)

    5D AGO

    10 Underutilized LinkedIn Ads Best Practices with AJ Wilcox (Reposted Episode)

    Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check. What You’ll Learn: - Proven strategies to increase reach and engagement on LinkedIn - How to scale your ad campaigns without inflating your budget - Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders Follow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min
  2. B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage (Reposted Episode)

    12/23/2025

    B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage (Reposted Episode)

    Stop playing defense and start playing offense. Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”. In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge. Discover how to: - Master the core principles of Positioning Jujitsu to differentiate your offerings. - Apply this distinct approach to navigate complex B2B buying journeys. - Use data-driven insights to fine-tune your strategy and win deals. - Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning. - Avoid common pitfalls that undermine your efforts, even with good positioning. Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min
  3. The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase (Reposted Episode)

    12/16/2025

    The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase (Reposted Episode)

    Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet? This isn’t just a theory, it’s backed by marketing science. Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth. We’ll also draw on insights from the Ehrenberg-Bass Institute, one of the world’s leading marketing science research centers, to challenge conventional thinking about how B2B marketing really works. We’ll discuss: - What the 95:5 Rule means for your marketing strategy - Why most of your buyers aren’t actively looking to buy—and what to do about it - How mental availability influences future sales - The balance between short-term tactics and long-term brand-building - Other key learnings from Ehrenberg-Bass Institute that every B2B marketer should know If you’re responsible for B2B marketing strategy or growth, this is a session you don’t want to miss.   Follow John Dawes on LinkedIn: https://www.linkedin.com/in/john-dawes-059bab10/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min
  4. The 3.2M User Playbook: Inside Uizard’s Growth

    12/09/2025

    The 3.2M User Playbook: Inside Uizard’s Growth

    From zero to 3.2 million users to a Miro acquisition. How did Uizard actually pull it off? We’ll be chatting with Tony Beltramelli (Uizard by Miro Labs Co-founder & Head of Product, AI Miro) to get the story behind Uizard’s explosive growth. On the agenda: - What Tony wishes he knew at the 500K user milestone. - The single biggest moment that unlocked viral user acquisition. - How Uizard positioned itself for massive scale, leading to a successful acquisition by Miro. - Lessons and tactical steps you can apply to your own product's growth playbook. Follow Tony Beltrameli on LinkedIn: https://www.linkedin.com/in/tony-beltramelli-513b1219/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    39 min
  5. The Campfire Launch: Fix B2B Product Failure & Ignite Growth! 🔥

    12/02/2025

    The Campfire Launch: Fix B2B Product Failure & Ignite Growth! 🔥

    Why do half of B2B product launches fall short? B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches. Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success. Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story. What you’ll learn: - Why most B2B product launches fail and what to avoid. - The Campfire Model framework for building sustained momentum and engagement. - Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch. - Strategies for achieving lasting commercial impact beyond the initial product buzz. Follow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    45 min
  6. Content 201: High-Value B2B Assets & Measurement with Amanda Natividad

    11/25/2025

    Content 201: High-Value B2B Assets & Measurement with Amanda Natividad

    Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing. Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth. We will cover: - Moving past the content treadmill and understanding how asset scarcity drives value in B2B. - Implementing a framework where every asset has a clear client, a defined job, and a measurable metric. - Measuring Success using a balanced set of leading and lagging indicators - Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement. - Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue. Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth. Follow Amanda Natividad on LinkedIn: https://www.linkedin.com/in/amandanat/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    58 min
  7. Planning & Budgeting for B2B Marketing Success in 2026

    11/18/2025

    Planning & Budgeting for B2B Marketing Success in 2026

    2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes. What else will you learn? - Key trends driving B2B marketing in 2026 - How to prioritize your budget across channels and teams - Strategies for optimizing spend without sacrificing growth - Real-world examples from industry leaders on planning and budgeting Join us to hear from experts who are navigating the complexities of modern B2B marketing and preparing for 2026. They'll share their practical tips and experiences to help you get ahead of the curve. Meet the experts: Natasha Davidson, CMO at Learnlight Jennifer Day, Head of Marketing at Pigment Follow Natasha Davidson on LinkedIn: https://www.linkedin.com/in/natashadavidson/ Follow Jennifer Day on LinkedIn:  https://www.linkedin.com/in/jennifer-day-genau/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    48 min
  8. Rethinking the B2B Customer Journey: AI, Loyalty & the Post-Sale Reality

    11/11/2025

    Rethinking the B2B Customer Journey: AI, Loyalty & the Post-Sale Reality

    Join us for a conversation with John Jantsch, founder of Duct Tape Marketing He’ll challenge the traditional funnel model and talk through a customer journey built for the age of AI and subscription loyalty. John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relationships. Here's what you'll learn: - Why the Funnel is Broken: How the modern B2B customer path is far messier than a linear funnel and why the post-sale experience is the true engine of growth. - The AI Reality: Practical ways to use AI, not just as a content factory, but as a tool to organize customer behavior and create exceptional, personalized experiences. - From Transaction to Transformation: How to blend marketing, sales, and service to create loyal customers who repeat and refer business systematically. - New Metrics for B2B: How to measure success beyond simple conversions, focusing on metrics that prove you are becoming "important in the lives of your customers." Follow John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    44 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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