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A podcast exploring the ongoing shift in how digital marketing works and what drives ad revenue.

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  1. 21 АПР.

    Your last-click dashboard is lying to you

    As the old ways of measuring ads are failing to keep pace, businesses now seek how to measure performance accurately in a fragmented, privacy-first world. From first- and zero-party data to contextual signals and creatives, Host Neha Dawar sits down with Maria Solodilova (Yango Ads) and Mark Fruhan (BidMachine) to unpack how advertisers are navigating the next era of performance.

    21 мин.
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A podcast exploring the ongoing shift in how digital marketing works and what drives ad revenue.

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