Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Ashlee Sang

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com

  1. ٧ أكتوبر

    Prompts To Take Values-Aligned Action (For Overthinkers & Verbal Processors)

    In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action.  Because caring, thinking, and feeling deeply is only detrimental when it prevents us from taking action. When we conflate the thinking and the researching and the planning with the actual doing. The best idea that’s never tested or shared doesn’t make an impact. It doesn’t change anyone’s life, including your own. And it doesn’t create a lasting legacy.  So, let’s do something about that overthinking loop, together. Go on a walk, pull out your voice memos, open a journal, or grab a group you trust to reflect, then act in alignment with your values. For the full show notes, visit https://www.ashleesang.com/episode100   RESOURCES MENTIONED: Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50 Listen to Episode 99—Reclaiming Perfectionism (Not Recovering From It): https://www.ashleesang.com/episode99 Join our Conscious Marketing Circle: https://www.ashleesang.com/circle Check out Conscious Marketing, Curated: https://www.ashleesang.com/curated Read Sahil Bloom’s Curiosity Chronicle: https://www.sahilbloom.com/newsletter   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    ١٦ من الدقائق
  2. ٣٠ سبتمبر

    Reclaiming Perfectionism (Not Recovering From It)

    We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap between reality and the ideal.  I unpack a potentially life-changing book about perfectionism, synthesizing big-picture themes and, of course, drawing parallels to values-aligned business and decision-making. For the full show notes, visit https://www.ashleesang.com/episode99   RESOURCES MENTIONED: Read The Perfectionist’s Guide To Losing Control: https://www.katherinemorganschafler.com/thebook Listen to my interview with Cate: https://www.ashleesang.com/episode51 Read all my favorite quotes and passages from the book: www.ashleesang.com/episode99 Check out Katherine’s other work: https://www.katherinemorganschafler.com   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    ٢٦ من الدقائق
  3. ١٦ سبتمبر

    Audience-Centric Design That Goes Beyond A Basic Logo with Calvina Nguyen

    I’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional design agency process along the way. For the full show notes, visit https://www.ashleesang.com/episode98   RESOURCES MENTIONED: Check out Your Brand Spark: https://yourbrandspark.com Listen to my interview with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29 Book a call with Calvina: https://yourbrandspark.com/connect Connect with Calvina on LinkedIn: https://www.linkedin.com/in/calvinanguyen Follow Calvina on Instagram: https://www.instagram.com/yourbrandspark   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:hello@ashleesang.com

    ٥٩ من الدقائق
  4. ٢ سبتمبر

    Flexible Consistency to Evolve Your Brand Without Losing Your Voice

    Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience alignment can guide your decision-making and keep you consistent, no matter the context.  For the full show notes, visit https://www.ashleesang.com/episode97   RESOURCES MENTIONED: Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61 Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59 Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65 Download the Live Out Your Brand Values Guided Workbook: https://www.ashleesang.com/valuesworkbook Original email from Seth Godin: https://p.feedblitz.com/r3.asp?l=200664803&f=1081591&c=11726078&u=75761537 Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24 Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona Download the Consistency Checklist: https://www.ashleesang.com/consistency   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    ١٧ من الدقائق
  5. ١٩ أغسطس

    Rewriting the Rules with Heather Vickery

    I’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being science-and-certification-backed, but intuition-driven. This shines through in both the vulnerable stories she shares and in her coaching practice. She leads by example by fully embracing herself and her capacity for bravery and joy, which gives her community (and now you!) permission to do the same. For the full show notes, visit https://www.ashleesang.com/episode96   RESOURCES MENTIONED: Check out Vickery & Co: https://www.vickeryandco.com Listen to Episode 29—Embracing The New & Unknown with Joanna Waterfall: https://www.ashleesang.com/episode29 Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72 Email Heather heather@vickeryandco.com Connect with Heather on LinkedIn: https://www.linkedin.com/in/heather-vickery Join us in Costa Rica in January 2026 (and use code PURPOSE for $100 off): https://vickeryandco.com/costa-rica Sign up for a free About You Audit on August 25: https://lu.ma/user/ashleesang Join the Spark Collective: https://vickeryandco.com/spark Read Heather’s Substack: https://braveheathervickery.substack.com Listen to my interview with our mutual friend Cate: https://www.ashleesang.com/episode51 Listen to this Jereshia Said podcast episode about trauma vs traumatization: https://podcasts.apple.com/us/podcast/jereshia-said/id1438629390?i=1000708290949   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:hello@ashleesang.com

    ١ س ٢ د
  6. ٥ أغسطس

    First Impressions “About You Audit” Feedback with Angelica Evilsizor

    In this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to do because it’s how most people experience your profile, website, and brand. The tweaks I suggest and ideas I leave for you to consider can go a long way in connecting with the perfect-fit people you want to be in relationship with.  I do live audits like this quarterly-ish via public About You Audits and anytime via Private About You Audits. Both are linked below! And bonus: come back for episode 101 when I do a full interview with Angelica! For the full show notes, visit https://www.ashleesang.com/episode95   RESOURCES MENTIONED: Listen to my Guidance Group experience in 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72 Follow Angelica on Instagram: https://www.instagram.com/perfectly_better Sign up for the free About You Audit on August 25: https://lu.ma/user/ashleesang Grab a private About You Audit: https://www.ashleesang.com/audit   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:hello@ashleesang.com

    ٢٨ من الدقائق
  7. ٢٩ يوليو

    Balancing Jargon & Voice To Be Anything But Generic

    Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right?  The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts. So when it comes to your brand messaging strategy, think about all the ways you can jump off the page. For the full show notes, visit https://www.ashleesang.com/episode94   RESOURCES MENTIONED: Read Ann Handley’s thoughts on jargon: https://annhandley.optin.com/newsletter/totalannarchy/MTU0MDA3MDI=/ta-119-is-jargon-always-bad.htm Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin Book a Private About You Audit: https://www.ashleesang.com/audit Learn about the 6 elements I use when crafting an impactful brand messaging strategy: https://www.ashleesang.com/episode68 Listen to Marti’s podcast: https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang/ https://podcasts.apple.com/us/podcast/introducing-the-rebel-maker/id1708430860?i=1000628716933 Listen to my interview with Marti—Publishing Your Book and Staying True To Yourself Along The Way: https://www.ashleesang.com/episode86 Listen to my episode on elevator pitches—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    ١١ من الدقائق
  8. ١٥ يوليو

    Blending Simplicity, Style, and Systems with Jia Zheng

    I’m so excited to chat with Jia Zheng of Simply Jia. She’s a self-proclaimed “Swiss army knife that brings your creative visions to life” and we unpack how that title spans across both the personal style and operations consulting branches of her business. While she promotes more of her personal styling online, and more of her operations coaching in-person, we both love that she chooses NOT to choose—at least not for now. She can be her multi-faceted self and bring all parts of her to the conversation while reading the room to know which parts to reveal first and in what ways.  And my brain is constantly drawing parallels and connecting dots, so it was really fun to have this conversation because we do very different work, but in similar ways—with values-alignment, empathy, etc. For the full show notes, visit https://www.ashleesang.com/episode93   RESOURCES MENTIONED: Check out Jia’s operations business at Simply Jia: https://simplyjia.com Check out Jia’s styling business at Simply Jia Style: https://simplyjiastyle.com Listen to Episode 51—Expressing All That You Are with Cate Scott Campbell: https://www.ashleesang.com/episode51 Listen to Episode 84—From Stodgy Networking To Collaborative Community-Building with Sara Alepin: https://www.ashleesang.com/episode84 Grab Jia’s mini training How to Dress On-Brand for Your Event: https://start.simplyjia.com/onbrand (free using the code PURPOSEPROGRESS) Listen to Episode 87—5 Signs It’s Time For A Rebrand: https://www.ashleesang.com/episode87 Watch the Iris Apfel documentary: https://www.imdb.com/title/tt4157220 Email Jia: jia@simplyjia.com Follow Jia’s personal style account on Instagram: https://www.instagram.com/simplyjiastyle Follow Jia’s business operations account on Instagram: https://www.instagram.com/itsjiazheng Sign up for Jia’s The Friday Fit Newsletter: https://simplyjia.kit.com/style  Connect with Jia on LinkedIn: https://www.linkedin.com/in/simplyjia   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:hello@ashleesang.com

    ١ س ٨ د
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‫١٦ من التقييمات‬

حول

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com

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