Ideas and insights that help you leverage the power of media to market your business. The AudioPost podcast shows you how to put media to work for your business and tap into its engaging power to inspire your customers to act. Learn the hows and whys of media marketing and the viability of technologies and platforms that make it go. We round off each episode with links to our companion articles and media content to help you dive deeper. AudioPost is written and produced by Loyel Media.
Why Online Video is No Longer Just for Big Business
Not long ago, many businesses considered video something only big businesses with large budgets could afford. But technology moves fast, and online video is much easier to put in play than before, making it a viable option for even the smallest business today.
Video Marketing: What It Is And How To Use It
Video use catapulted during the pandemic. As a result, businesses who found themselves on the back foot quickly discovered that having video content in their arsenal went from a nice-to-have to a need-to-have. Video marketing has become indispensable for businesses that have scrambled to adapt to a rapidly changing marketplace.
How To Get The Most Out Of Your Video Shoot
What can you expect in a business video shoot? No doubt, you've given a lot of thought to new ways to promote your business. Video is probably high on the list. Still, maybe the idea of a professional shoot is a little intimidating.
How Video Content is Produced
Media professionals are pushing technology and stretching the capabilities of their tools to make videos more engaging and exciting. Having said that, the same tried-and-true steps for producing video content remain unchanged.
Digital Media: 5 Fundamentals for Using It
Digital media provides a powerful and efficient way to attract consumers, gain their trust, and ultimately win their business. It’s cost-effective, easy to customize for your particular business needs, and helps reach the people that matter most to your business.
Visual Content Dominates Marketing Trends
Today, it’s estimated that 84 percent of communications are visual. Visual content is a powerhouse that has a huge impact on the way we consume information. Whether we realize it or not, visual marketing influences all of us.