Authentic Customer Voices

Deeto, Inc.
  • 5.0 (2)
  • MARKETING

Authentic Customer Voices is the podcast for leaders rethinking how customer voice fuels real business growth. In each episode, we sit down with changemakers across marketing, sales, product, and customer teams to unpack how they’re putting customers at the center of go-to-market strategy. From customer-led growth to cross-functional orchestration, we explore what it takes to scale trust, advocacy, and connection in a more skeptical, AI-driven world. Bold conversations with the people shaping what it really means to be customer-first.

Episodes

  1. 12/17/2025

    Episode 4: Purposeful Advocacy at Scale - Elevating the Moments That Matter

    In this episode of Authentic Customer Voices, we sit down with Amber Heffner, Director of Strategic Growth at ParentSquare, to explore how her team built an advocacy program that scales without sacrificing authenticity, empathy, or trust. From spreadsheets and scattered permissions to a structured, AI-enabled system, Amber shares how ParentSquare transformed advocacy into a consistent, human-centered part of the customer journey. We cover how her team identifies “moments that matter,” celebrates everyday wins, and builds lasting relationships that drive both engagement and pipeline impact.

    18 min

  2. 11/12/2025

    Episode 3: From Empathy to Impact - Building Human-Centered Customer Experiences

    In this episode of Authentic Customer Voices, Jennifer Edwards, VP of Customer Experience at Five9, shares how authenticity, trust, and creativity shape her approach to building human-centered experiences across customers, partners, and employees. She reflects on why many companies overpromise on “customer obsession,” the need to replace outdated NPS metrics with real-time insight, and how AI can make feedback more intuitive and human. Her vision for the future is one where technology amplifies authenticity and customer voice becomes the true driver of lasting growth.

    16 min

  3. 11/05/2025

    Episode 2: From Reviews to Revenue - Rethinking GTM with Authenticity, Advocacy, and AI

    In this episode, Sydney Sloan, CMO at G2, shares her perspective on how authentic customer voice is reshaping modern go-to-market strategy. Drawing on her experience leading teams at some of B2B’s most iconic brands, Sydney discusses the shift from traditional SEO to AI-powered discovery, the power of peer reviews, and the evolving role of customer feedback in brand building. She also reflects on how customer voice fuels category creation, campaign strategy, and trust at scale—offering thoughtful lessons for anyone building customer-led programs today.

    17 min

  4. 10/23/2025

    Episode 1: Unfiltered Customer Voices - Why Polished Isn’t Always Powerful

    In this episode of Authentic Customer Voices, Captivate Collective co-founders Liz Richardson and Deena Zenyk share why the most powerful customer stories are often the least polished. They discuss how authenticity drives trust, the importance of embedding advocacy across the entire customer journey, and how AI is reshaping what “real” customer voice means. Tune in for fresh insights on measuring impact, building genuine connections, and the future of customer-led growth.

    26 min
  • 4 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Authentic Customer Voices is the podcast for leaders rethinking how customer voice fuels real business growth. In each episode, we sit down with changemakers across marketing, sales, product, and customer teams to unpack how they’re putting customers at the center of go-to-market strategy. From customer-led growth to cross-functional orchestration, we explore what it takes to scale trust, advocacy, and connection in a more skeptical, AI-driven world. Bold conversations with the people shaping what it really means to be customer-first.

Information

  • Creator
    Deeto, Inc.
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Authentic Customer Voices