100 episodes

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. We are on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 20 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose-driven business that is authentic to you.

Authentic Influencer Podcast Brooke Elder

    • Business
    • 4.8 • 154 Ratings

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. We are on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 20 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose-driven business that is authentic to you.

    EP 172 Final Episode

    EP 172 Final Episode

    Final Episode

    • 8 min
    EP 171 Choosing the Right MLM company

    EP 171 Choosing the Right MLM company

    Choosing the Right MLM company
     
    “In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.”
     
    Zane Gray



     
     
    So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company and what things to look for. 
     
    Brooke’s guest is Zane Gray who has created a very different company from everything else that's out there. His company looks differently at the industry and he’s creating something that is really for the 21st century. 
     
    “Sometimes network marketing is like a dirty word .” Zane Gray
     
    Zane explains that when he was looking at network marketing companies the reason people join is they want to get the product, maybe the discount, but they aren't really wanting to go out selling it. 
     
    There's a couple reasons for that. In Zane’s opinion the  number one reason is oftentimes the product isn't priced right.  Second thing is you have a product or something that people would buy.
     
    Zane created a company where if you refer people and they buy, you're gonna make a really good income, a really good commission basically. But he also said, if you do wanna build a team, I wanna pay you to build a team as well. And he just tried to marry those two worlds together.
    His philosophy is to give customers a reason to come back. His company gives them an opportunity just if they'll share, they actually can get cash back too. That is theirs. And they don't have to sign up to be a rep. 
     
    Zane has a training course that teaches his reps to be endo coaches to help their customers live an endo balanced life.
     
    “An important thing in business as well is being able to target your specific people.” - Zane Gray
     
    If you would like to know more about Zane’s new company and what it is all about, check out www.sucavu.com.
     
    How to get involved
    If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE  
    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

    • 22 min
    EP 169 Building a Personal Brand is easier than you think

    EP 169 Building a Personal Brand is easier than you think

    Building a Personal Brand is easier than you think
    “A personal brand is so much more than trying to sell yourself.”
     
    Tacie Avedikian



     
     
    In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding.
     
    Tacie has always been interested in people and marketing and wanted to help people build their business brand, advertisements and do media buys. When she got into the marketing field she started doing more market research. She loved understanding the why behind the marketing that we were actually choosing for our clients
     
    “Having your brand really changes the whole dynamic of how you do business.” Tacie Avedikian
    Having an understanding of your personal brand paints a nice picture for everybody that you're working with. 
    It also provides a comfort for you and knowing that you know exactly what you're doing and how you want to help people.
    Building a personal brand is not as hard as people think. It’s really just having an idea of what it is that you are doing, how you want to do it, who you want to be able to work with and who you want to help. 
     
    It’s important to create a digital presence. Find those platforms that your ideal audiences are on and just show them a piece of who you are and how that has led to where you are and what you're doing today.



     You want to be engaging. You don't want everything to be about you or just what’s happening on your page. You want to show that you are in fact a good connection to be networking with and a good connection to have.
     
    “Putting yourself out there and also giving back to those who are willing to connect with you is definitely key and it changes the whole dynamic of a relationship.” - Tacie Avedikian
     
    If you would like to connect with Tacie and find out more of her tips on how to build your personal brand, you can reach out to her on LinkedIn   https://www.linkedin.com/in/tavedikian/. You can also visit her website www.littlebirtdmarketing.com.



    How to get involved
    If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE  
    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

    • 16 min
    EP 168 How to Cold Message People Properly

    EP 168 How to Cold Message People Properly

    How to Cold Message People Properly
     
    “Create real relationships rather than just copy and paste and spam people. ”
     
    Brooke Elder



     
     
    Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy.
     
    After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how to cold message people.
     
    “Cold reach-outs are still good, but you have to find something in common.” Brooke Elder
     
    Having something in common is more than jus,  “Oh, I see you have a dog. I have a dog too. You want to buy my stuff?”  
     
    You need to find people that have a problem that you have that solution for - your products, your opportunity. They also a problem. So you are only going to talk to people who have the problem that you solve.
     
    When you market to everyone, you market to no one, remember that your company is not for everyone with skin or everyone with a nose or everyone that is breathing. That's not who it's for. It's for what problem do you solve that you can help people with that is who you market to. 
     
    Once you understand that, then you can start looking for those people and you can start looking for them in other Facebook groups and add them as friends. 
     
    Then when you start posting on your personal page about how someone had this problem and you help them solve it, and that's the nature of your posts, they're going to see that and reach out to you to solve their problem!
     
    “The basics of arrows out marketing is looking at how you can serve people and how you can solve problems.” - Brooke Elder
     
    Check out some of Brooke’s other Spam Squad episodes to learn more tips on how to not be Spammy when you are posting...and remember…. Spam belongs in the cupboard, not on Social Media!!!
     
    How to get involved
    If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE  
    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

    • 14 min
    EP 167 So You Want to Start A Side Hustle

    EP 167 So You Want to Start A Side Hustle

     So You Want to Start A Side Hustle
     
    “Find the people who have the lifestyle that you want and really tap into how they think.”
     
    Craig Clickner
     
     
     
    Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough to quit their jobs and attempt to gut out a startup, they instead jumped into the world of moderate entrepreneurship, meaning they started their first wave of side hustles.
     
    Craig and Carrie talk a lot about an idea called Life Set.
     
    “If mindset is your way of thinking, then life set is your way of living.” Craig Clickner
     
    Mindset is like your opinions and how you think, life set is your way of living in your choices. What they have found is a lot of people are chasing the money, but the foundation is all messed up. If you don't have ongoing revenue set up it's going to be really hard to build something substantial outside of the day job. 
     
    Craig and Carrie talk about finances and family, faith, having fun and your relationships. If those areas can be in decent order, then can go build a real business on top of that. The best thing that you can do is set a good life example. 





    They also talk about life vision, which is like you asking yourself not what do I want to do, but how do I want to live? They have seen people in a lot of different industries who are very successful, but they didn't necessarily invest the time early on for laying a firm foundation. 
     
    Laying a firm foundation is such an important area to slow down and learn about personal develop, growing your leadership, and really live out success principles. It should really bleed and transfer into every area of your life if you're doing it well. 
     
    Some things that people can do to create that solid foundation are first get a good job, but put boundaries around it. And then don't waste time at the office. Then stop spending money on “stupid stuff.” You don’t need the expensive car or gigantic house. Don't try to impress people with what you have, especially when you haven't built and created and earned it yet. 
     
    “Be smart, impress people with your thinking, impress people with your work ethic, impress people with your conviction. ” - Craig Clickner
     
    Craig and Carrie have written a book that covers the whole spectrum from a comprehensive standpoint on how to actually build something, but not short-term and, and commission-based, but very significant in nature that actually can change your lifestyle and have a really big impact on you and your family's life.  There's a link for the book and a few free downloadables on their website, tandem consulting.co.
     
    How to get involved
    If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE  
    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

    • 30 min
    EP 166 Get your Calendar FULL of Booked Parties

    EP 166 Get your Calendar FULL of Booked Parties

    Get your Calendar FULL of Booked Parties
     
    “ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.”
     
    Janet Parks
     
     



    Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people. 
     
    Janet is super passionate about teaching people to get out of that fear factor and get out of their comfort zone and just go out there.  
     
    “It’s 2021, Facebook parties are not dead!” Janet Parks
     
    Janet shares her top three things that people could do and even start implementing right now so in the next month or so they can have a full calendar.
     
    Her first tip is to incorporate video. Her number two tip is making sure that when you see something out there that's new, try it, don't discount it. Don't just try it once then get disappointed because not enough people hop on and then give up. Try up to ten times!  The third tip is to get into people's inbox.





    You don't have to cold message getting into people's inbox.  Just take a human approach, you don't have to be that salesy person that's spammy.  Just tell people why you're grateful for them. If you start off with gratitude, then it helps break down any of those barriers. The worst thing that you could do is send a message and people are like, what are you trying to sell me? 
     
    When Janet goes into every party, she tries to stick to a certain system called the fire system, it covers all of the bases when it comes to parties. 
     
    F is for future bookings, that should be at the top of your mind. I is for increasing sales, to have a commission in order to grow your business. R is to recruit often. 
    E is encourage forever customers, adding people into your ecosystem, adding people into your group, into your email list. By covering all of those bases they encompass everything that has to do with building a successful party based business.
     
    “You can't go into Facebook parties nowadays and just make a graphic and verbiage post and expect success from that. You’ve got to incorporate relationship marketing. ” - Janet Parks. 
     
    If you would like to connect with Janet and learn more awesome ideas when it comes to booking parties and really just growing your party plan company, you can find her on her website or on Facebook at solutionsforsellers.com and https://www.facebook.com/groups/jpsforsellers.
     
    How to get involved
    If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE  
    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

    • 20 min

Customer Reviews

4.8 out of 5
154 Ratings

154 Ratings

aimjunkie ,

Love the podcasts and love all the many things Brooke offers.

I found the podcasts after I started working with Brooke and the Social Tenacity team. I spent hours catching up and it was worth it . I’ve learned so much over the last year and a half working with Brooke that I’ve applied to my network marketing business and it has help me grow in ways I never would have thought of. Each week I can’t wait until the new podcast comes out on Tuesdays to get more tidbits of knowledge! If you’re just starting in network marketing, or if you are a seasoned veteran like me, these podcasts are invaluable.

Arlie K ,

Refreshing!

This show is a breath of fresh air! I appreciate the variety of episodes, the super practical takeaways, and Brooke's sincere humility to give all this amazing knowledge to the listeners for free. 🙌

ReeseGA2022 ,

Brook knows her stuff

Brooke takes the weirdness out of MLMs so that the average person can figure out how to build their tribe and step into greatness

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