Authentic Media Podcast

Danielle J. Martin
  • 5.0 (24)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Authentic Media Podcast is for business owners who are done building their brand the world's way.Every week, Danielle J. Martin gets real about Entrepreneurship, Content creation, Brand building, and what it actually looks like to become everything God called you to be.This is not just a podcast. It is a movement of Purpose-driven Creators building platforms with a Kingdom vision.New episodes every Monday. Subscribe and let's build together!

  1. 4D AGO

    Why Some Entrepreneurs Win and Others Don't ft. Caleb Thompson

    Send Me a Text Message Here! Your ads aren't converting because your offer is the problem, not your budget. In this episode, Caleb Thompson is the Founder and CEO of CT Solutions. He went from chasing freelance videography gigs to helping companies scale through content and paid ads by doing one thing differently: repositioning his skills into a market-driven offer. Caleb makes a bold argument that most entrepreneurs aren't ready to hear: Passion alone doesn't make people care. Not when audiences see thousands of ads daily, and trust is at an all-time low. The entrepreneurs winning right now aren't the most talented. They're the most valuable to the market. This episode will show you how to become that. YOU'LL LEARN: → Why passion alone doesn't pay the bills (and what actually does) → How commoditization is changing the game for service providers → The positioning shift that turns your skill into a scalable offer → Why understanding your client's problem better than they do is your biggest competitive advantage → The truth about running ads on a bad offer — and how to fix the offer first TIMESTAMPS: 03:28 Why Positioning Matters 04:31 Passion Versus Market 06:26 Finding Real Problem 08:51 Sell Outcomes Not Jargon 13:10 From AV To Video 14:57 Desperation To Mentors 16:50 Find Your ICA Fast 18:21 How Specific To Get 20:51 Coaching Without Cash 22:30 Ads Need Positioning 26:53 When To Run Ads 28:26 Trust Building FAQ Videos 30:01 Biggest Positioning Mistakes CONNECT WITH CALEB: Instagram: @therealcalebt READY TO SHOW UP CONFIDENTLY ON CAMERA? → Join the 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/ → Download the FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list Support the show CONNECT WITH DANIELLE: Instagram: @daniellejmartintv Website: https://stan.store/daniellejmartintv ABOUT THE AUTHENTIC MEDIA PODCAST: The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale. New episodes every Monday. Subscribe and Build your Brand with Purpose.

    35 min

  2. APR 13

    "Pick One Thing." She Did The Opposite ft. Hana Atherton

    Send Me a Text Message Here! Most people pick one thing and stick with it. One business. One passion. One path. But what if you didn't have to choose? Hana Atherton is the founder of The Motorclub, a one-of-a-kind event venue set inside a showroom of classic and collector cars. But that's just one part of her story. She's also a Licensed Master Social Worker serving children in foster care, a real estate investor flipping houses across Houston, and the Director of Philanthropy for Houston Business Women. She's living proof that you don't have to pick just one passion. You can build businesses, serve your community, and create meaningful spaces, all at the same time. In this episode, Hana shares: How she built The Motorclub inside a classic car showroom (and why the concept works)What it's like co-owning Retrospect Motorworks with her husband while managing multiple venturesHow her social work background shapes the way she builds businesses and serves the communityWhy she refuses to choose between her passions—and how she balances them allWhat leading philanthropy for Houston Business Women has taught her about creating real impactHere's the truth: You don't have to fit into one box. You can be passionate about cars, real estate, social work, and community, and build a life around all of it. Hana's doing it, and she's breaking down exactly how. TIMESTAMPS: 03:18 Motor Club Origin Story 04:54 Cars and Childhood Roots 06:42 Multiple Passions Mindset 07:52 Real Estate Renovation Lessons 09:45 Nonprofit Career Path 12:36 Philanthropy and Giving Back 14:52 Behind the Venue Experience 16:10 Working With Your Spouse 18:32 Turning Passion Into Business 18:58 Multi Passion Careers 20:41 Managing The Chaos 21:45 Self-Care That Works 24:19 Reset Your Environment 28:13 Lists Time Blocking 29:18 Networking For Visibility Connect with Hana on IG: @hana.atherton 🎯 Ready to master your on-camera presence? https://www.cameracharismachallenge.com/ 📧 Download my FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list Support the show CONNECT WITH DANIELLE: Instagram: @daniellejmartintv Website: https://stan.store/daniellejmartintv ABOUT THE AUTHENTIC MEDIA PODCAST: The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale. New episodes every Monday. Subscribe and Build your Brand with Purpose.

    36 min

  3. APR 6

    Customer Experience Matters More Than Pretty Events ft. Ema Poi

    Send Me a Text Message Here! You think event planning is just about making things look pretty, but what if that's not what makes an event actually work? Ema Poi isn't your typical event curator. She spent over a decade in customer experience analytics and telecom strategy before founding Emaculate Conceptions, bringing all that data-driven thinking into how she designs experiences. This isn't about aesthetics. It's about strategy, intentionality, and creating moments that leave a lasting impact. In this episode, Ema breaks down: Why data and analytics make events more effective (not just prettier)How she transitioned from telecom strategy to event curationThe power of networking and being in rooms you need to be in to expandThe difference between planning an event and designing an experienceHow she balances running her firm with serving on prestigious Houston boardsWhy most people are missing the strategy behind high-impact eventsEma serves on the boards of Houston Business Women and Texas Young Professionals, and holds a foundational role as the Event Director for The Standard.  Whether she’s strategizing engagement or designing a large-scale event, Ema’s work is always "Ema-ginative" by concept and perfectly executed by design.  TIMESTAMPS: 05:52 How Her Event Business Began 11:30 Perfection Standards and Faith 17:53 Networking and Being in Rooms 25:36 From Sales to CX Analytics 27:34 Reading Pain Points to Sell 29:58 Why Customer Experience Slips 31:01 Client First Mindset 31:48 Customer Experience Wins 33:08 Ritz Carlton Standards 34:13 Event Planning Process 36:19 Designing Event Flow 39:19 Feedback Over Pretty 42:30 Collaboration And Transparency Connect with Ema Poi: @poi.fectlyposh @emaculate.conceptions 🎯 Ready to master your on-camera presence? Join my 5-Day Camera Charisma Challenge. 📧 Download my FREE Content Creation Equipment List. Support the show CONNECT WITH DANIELLE: Instagram: @daniellejmartintv Website: https://stan.store/daniellejmartintv ABOUT THE AUTHENTIC MEDIA PODCAST: The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale. New episodes every Monday. Subscribe and Build your Brand with Purpose.

    1 hr

  4. MAR 30

    Is TV News Really Dead? Emmy-Winning Anchor Explains ft. Erica Simon

    Send Me a Text Message Here! Everyone says TV is dead. Social media is king. Traditional news doesn't matter anymore. Nobody's watching. But what if that's not the whole story? With 19 years in broadcast media, in this episode, Erica Simon, Emmy Award-winning anchor at ABC13 in Houston, breaks down what's really happening in the news industry and what it means for anyone building a brand, a business, or a media presence today. Erica has been inside one of the most-watched local news stations in the country for nearly two decades. She knows what audiences actually want, what content creators get wrong about traditional media, and why showing up authentically on camera is still the most powerful thing you can do for your brand. YOU'LL LEARN: → Why TV news is not dying — and what the data actually shows → What 19 years as a broadcast anchor taught Erica about commanding attention on camera → The biggest mistake entrepreneurs make when they try to get media coverage → How to build a personal brand that gets you taken seriously by journalists and producers → What traditional media and social media have in common (and where most people miss it) TIMESTAMPS: 04:10 Credibility And Sources 06:46 AI And Fake Content 08:43 Called To Stay In News 13:10 Faith And Purpose 18:35 Covering Tragedy On Air 22:18 Unexpected Emmy Win 27:08 What’s Next at 40 27:55 God’s Timing in Career 28:54 Postpartum Anxiety Triggers 31:56 Speaking Up and Boundaries 37:36 Advice for Aspiring Journalists 42:55 Credibility and Social Media 45:30 Balance and Self Care CONNECT WITH ERICA: Instagram: @ericasimonabc13 ABC13 Houston: abc13.com READY TO SHOW UP CONFIDENTLY ON CAMERA? → Join the FREE 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/ → Download the FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list #TVNews #BroadcastMedia #PersonalBranding #WomenInMedia #EricaSimon #ABC13 #EmmyAward #ContentCreation #MediaCoach #WomenEntrepreneurs #OnCameraConfidence #AuthenticMediaPodcast #HoustonMedia Support the show CONNECT WITH DANIELLE: Instagram: @daniellejmartintv Website: https://stan.store/daniellejmartintv ABOUT THE AUTHENTIC MEDIA PODCAST: The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale. New episodes every Monday. Subscribe and Build your Brand with Purpose.

    52 min

  5. MAR 23

    How a Dallas Wardrobe Stylist Built a Brand That Gets Clients ft. Ayisha Nicole

    Send Me a Text Message Here! If you've been playing small with what God gave you, this episode is your conviction and your confirmation. Ayisha Nicole is a Dallas-based Wardrobe Stylist, Consultant, and Content Creator known for her transformative approach to personal style. She is passionate about empowering individuals to step into the fullest expression of themselves, using style as a tool to unlock confidence and authenticity from within. This conversation goes beyond fashion. It's about Purpose, Identity, and the moment you stop treating your gift like a hobby and start taking it seriously as an assignment. In this episode, we discuss:  Why your gift is not optional The difference between using your gift and honoring it What happens when faith and visibility intersect How Ayisha helps clients align their style with their identityDifferent ways to work with AyishaTIMESTAMPS: 01:15 Image and Presence 03:55 Rooted Identity and Confidence 07:48 Finding Yourself Again 10:46 Faith and Your Why 12:35 Zero Dollars to Breakthrough 17:31 How Her Styling Works 21:20 Style as Self Care 24:03 Where Her Fashion Began 27:18 Content Consistency Systems 29:06 Faith Driven Posting Mindset 33:48 Show Up For Your Purpose 47:44 Work With Aisha Nicole 50:13 Styling Packages Explained Connect with Ayisha here: @_ayishanicole | https://www.ayishanicoleofficial.com/ Connect with Danielle: @daniellejmartintv Support the show CONNECT WITH DANIELLE: Instagram: @daniellejmartintv Website: https://stan.store/daniellejmartintv ABOUT THE AUTHENTIC MEDIA PODCAST: The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale. New episodes every Monday. Subscribe and Build your Brand with Purpose.

    55 min

  6. MAR 16

    What to Build First Before You Spend Another Dollar ft. Jessica Howell

    Send Me a Text Message Here! If you've spent money on paid ads and wondered why they're not working — this episode will tell you exactly why, and what to fix first. In this episode, Jessica Martin-Howell is the founder of ELEVATE x Marketing and Executive Director of Houston Business Women. Jessica breaks down the foundation every business owner must build before running a single dollar in paid ads. Most entrepreneurs skip straight to advertising before their brand, content, and offer are ready to convert. Jessica explains why that's the most expensive mistake you can make — and what to do instead. YOU'LL LEARN: → The #1 reason most paid ads fail (and it has nothing to do with your budget) → Why posting every day can actually hurt your reach — and what to do instead → The truth about email lists vs. social media: which one actually converts to paying clients → How to build brand presence authentically so that when you're ready for ads, they work → The exact foundation to build before you spend another dollar on advertising TIMESTAMPS: 04:40 Visibility As Next Step 05:09 Biggest Digital Mistake 06:07 What Digital Marketing Is 07:11 Startup Vs Mid Size Plans 08:58 Organic Content On Budget 09:42 Posting Frequency Myth 10:27 Followers Vs Quality 11:32 Own Your Platform 14:26 Funnels And Content Phases 17:33 Organic Vs Paid Ads 21:42 How Elevate Began 26:05 Agency Leadership Edge 27:21 Houston Businesswoman Community 30:28 Networking for the Hesitant CONNECT WITH JESSICA: Instagram: @jessicamartinhowell READY TO SHOW UP ON CAMERA AND BUILD YOUR BRAND? → Join the FREE 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/ → Download the FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list #PaidAds #DigitalMarketing #MarketingStrategy #WomenEntrepreneurs #PersonalBranding #ContentMarketing #EmailMarketing #SocialMediaStrategy #WomenInBusiness #BrandBuilding #MediaCoach #AuthenticMediaPodcast #MarketingForEntrepreneurs Support the show CONNECT WITH DANIELLE: Instagram: @daniellejmartintv Website: https://stan.store/daniellejmartintv ABOUT THE AUTHENTIC MEDIA PODCAST: The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale. New episodes every Monday. Subscribe and Build your Brand with Purpose.

    44 min

  7. MAR 9

    How to Get Real Media Coverage ft. Brianna Dahlquist

    Send Me a Text Message Here! In this episode, former FOX and NBC news anchor Brianna Dahlquist breaks down what PR actually is (hint: it's not press releases), how to position yourself for media attention without looking desperate/ After 8 years in the news industry, Brianna knows what the media actually want, and what makes them hit delete on your pitch in 3 seconds. Brianna is the Founder & CEO of Agency 28 PR, where she helps nonprofits, athletes, and purpose-driven brands craft stories the media can't ignore. Here's what you'll learn: Why "branding" and "PR" are NOT the same (and how confusing them costs you opportunities)The #1 reason reporters ignore your pitches (and who you should actually be emailing)What makes a story "newsworthy" vs. just... noiseWhy most entrepreneurs are one professional headshot away from being taken seriouslyThe truth? Your story is sitting there. You just don't know how to tell it yet. This conversation will change that. TIMESTAMPS: 02:16 Newsroom Roots 03:39 Branding + Marketing+ PR Defined 08:21 Leaving The News 11:31 Ladder Traps 13:24 Permission To Pivot 15:04 Behind The Pivot 23:11 Order Over Chaos 24:42 Social Media Presence 24:46 Start With Identity 26:32 Perfection Trap 28:06 AI Without Losing Voice 29:30 Pitching The Right People 31:11 Make It Newsworthy 33:19 PR Readiness Checklist 42:25 Faith Fueled Excellence 47:14 Clarity Stillness Worship Connect with Brianna here: @briannadahlquist | https://agency28pr.com/ 🎯 Ready to master your on-camera presence? https://www.cameracharismachallenge.com/ Support the show CONNECT WITH DANIELLE: Instagram: @daniellejmartintv Website: https://stan.store/daniellejmartintv ABOUT THE AUTHENTIC MEDIA PODCAST: The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale. New episodes every Monday. Subscribe and Build your Brand with Purpose.

    51 min

  8. MAR 3

    Forbes 30 Under 30 JaLeah Davis on Building a Media Empire

    Send Me a Text Message Here! At 25, JaLeah Davis became the youngest person in the country to own a television station. Before you say that's impossible — she already did it. In this episode, JaLeah Davis — Forbes 30 Under 30 honoree, founder of Eyeconic Television (Channel 15, Houston), and film director behind the powerful new film House of Brown, shares about what it actually takes to build a media empire from nothing but vision and faith. JaLeah doesn't talk theory. She talks from a résumé that includes going from employee to VP at 22 and TV station owner at 25, reaching 3.2 million viewers on a fully antenna-based network. YOU'LL LEARN: → Why overthinking kills more dreams than failure ever will → How to get comfortable being uncomfortable (and why that's the only real path forward) → The step-by-step journey from employee to VP to TV station owner — by 25 → How to use faith as a business strategy, not just a mindset → What most aspiring media entrepreneurs get wrong before they even start TIMESTAMPS: TIMESTAMPS: 04:01 Why Start a TV Station 04:40 Learning Every Role 07:02 Leaving to Build Legacy 09:10 The Station for Sale Moment 13:37 Check Written on the Spot 25:11 Comfort Is the Enemy 25:41 Studio Robbery Lesson 26:37 Restitution After Theft 28:00 Burglary Breaks Lease 29:25 Forbes Call Comeback 32:19 Building Credibility Teams 34:52 Relationships Over Transactions 40:04 Iconic Collective Agency CONNECT WITH JALEAH: Instagram: @Mediaeyecon | @EyeconicStudio Visit Eyeconic Studio: 6115 Skyline Dr., Houston, TX 77057 READY TO BUILD YOUR BRAND ON CAMERA? → Join the FREE 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/ Support the show CONNECT WITH DANIELLE: Instagram: @daniellejmartintv Website: https://stan.store/daniellejmartintv ABOUT THE AUTHENTIC MEDIA PODCAST: The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale. New episodes every Monday. Subscribe and Build your Brand with Purpose.

    51 min
See All (96)

Trailers

5
out of 5
24 Ratings

About

The Authentic Media Podcast is for business owners who are done building their brand the world's way.Every week, Danielle J. Martin gets real about Entrepreneurship, Content creation, Brand building, and what it actually looks like to become everything God called you to be.This is not just a podcast. It is a movement of Purpose-driven Creators building platforms with a Kingdom vision.New episodes every Monday. Subscribe and let's build together!

Information

  • Creator
    Danielle J. Martin
  • Years Active
    2021 - 2026
  • Episodes
    96
  • Rating
    Explicit
  • Copyright
    © 2026 Authentic Media Podcast
  • Show Website
    Authentic Media Podcast