199 episodes

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Authentic Persuasion Show Jason Cutter

    • Business
    • 4.9 • 60 Ratings

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

    Can You Win at Sales with Authenticity?

    Can You Win at Sales with Authenticity?

    What type of salesperson are you? Can you win at sales with Authenticity? Most people associate the phrase “sales” with a grossly misleading image of a – jacket, tie, and pushy car salesperson. Remember that the most respected people are the ones who are honest, and these people are the ones who earn trust. In […]

    • 1 hr 4 min
    Important Closes You Should Be Using

    Important Closes You Should Be Using

    What are some important closes that you should be using, or are so fundamental? How critical is it to have a thorough understanding of your sales role? When sales is done in a certain way, it’s all about human to human. No matter what, your job is to help a confused, worried, scared, or excited […]

    • 41 min
    What If You Don't Close A Deal?

    What If You Don't Close A Deal?

    What if you don’t close a deal? What happens when you have a sales conversation with someone, and then you have to do some follow-up? In most sales environments, rarely ever is it a hundred percent, one-call close. People sometimes need to check in with someone else because they don’t feel safe and are relying […]

    • 52 min
    Training Session - 12 - Being a Purveyor of Hope

    Training Session - 12 - Being a Purveyor of Hope

    How can you be a purveyor of hope? Why is it critical to recognize that everything you do is for the benefit of the customer? As a salesperson, you are the one giving your customers the path, as your role is to be their guide. This is where you tell your prospects, how they can […]

    • 37 min
    Training Session – 11 – Diagnose, then Prescribe

    Training Session – 11 – Diagnose, then Prescribe

    Prescription before diagnosis is malpractice. What does this mean? How does this relate to becoming an Authentic Persuader? In terms of sales, diagnosing involves deciding what is going on for your potential buyer and evaluating if you can help them. The key is that you must first diagnose and determine what they are suffering from, […]

    • 55 min
    Training Session - 10 - What is the formula of Trust?

    Training Session - 10 - What is the formula of Trust?

    What is the foundation to developing trust? What are the advantages of being a trustworthy salesperson? When all else is equal, people will buy from individuals they know, like, and trust. You can’t ask, demand, or compel someone to trust you. It can only be built using a formula. In this training session, I talk […]

    • 29 min

Customer Reviews

4.9 out of 5
60 Ratings

60 Ratings

Clarisse Gomez ,

Awesome Podcast!!!!

Jason, host of The Authentic Persuation Show podcast, highlights all aspects of sales and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Harrylivingthedream ,

The Best Persuasion

Jason Cutter knows what it’s like to be the anti-salesperson and still be successful. Many in Sales have the mindset that they talk a lot so they should get a job in Sales. When these types use persuasion they wear people out and the persuasion is more like wearing people out until they agree to something.

In Jason’s case he genuinely cares about people and when he persuades others, it’s coming from the heart. Jason is kind enough to pass this trait on and to show people how to apply it in his podcast.

Harry Spaight

Macstephen1 ,

Great show for Sales Professionals

Getting out of a slump and seeing the buying signals. Pure gold! Great show. I am now a new subscriber.

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