196 episodes

If you are in sales, then you know that you are up against some big challenges, but the rewards are equally big.

A successful mindset is key.

Making yourself into a sales professional is vital (even if your company isn’t providing you the training).

Learning how to persuade, leveraging the Authentic Persuasion Pathway will be your path to success.

Leading a team and scaling your sales operation is difficult, but there are roadmaps available.

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion.

If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Authentic Persuasion Show Jason Cutter

    • Business
    • 4.9 • 41 Ratings

If you are in sales, then you know that you are up against some big challenges, but the rewards are equally big.

A successful mindset is key.

Making yourself into a sales professional is vital (even if your company isn’t providing you the training).

Learning how to persuade, leveraging the Authentic Persuasion Pathway will be your path to success.

Leading a team and scaling your sales operation is difficult, but there are roadmaps available.

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion.

If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

    Focusing On Your Objections

    Focusing On Your Objections

    What gets in the way for you to close more deals? Are you able to identify your own personal objections? If you want to be successful in sales, make sure that you’re aware all the time of what objections you are bringing with you into your sales role, and what are you putting on other […]

    • 7 min
    What Impression Are You Leaving With Prospects?

    What Impression Are You Leaving With Prospects?

    What impression are you leaving with your prospects? What are some factors that cause you to struggle with sales conversations? You must understand fully how your prospect sees you and your approach if you want to be successful in sales. Always be aware of what they might think your intentions are. In this solo episode, […]

    • 10 min
    Embracing Empathy in Sales

    Embracing Empathy in Sales

    Why is empathy so important in order to be an authentic persuader? How can you develop this attribute? When you are asking questions and you do it in a way where you actually want to know the answers, this will lead you to listen more than you speak. In this episode, I talk about embracing […]

    • 11 min
    Brad Parker from FormPiper (APS Aftershow)

    Brad Parker from FormPiper (APS Aftershow)

    “Teaching me the value of hard work and money was something that my dad was really good at. And it’s still working today” – Brad Everyone has their own success story, and some can influence others to reach their own way of success. In this episode, you will be listening to the aftershow with Brad […]

    • 20 min
    Identify a Problem and Solve It, with Brad Parker from FormPiper

    Identify a Problem and Solve It, with Brad Parker from FormPiper

    How do you drive your sales team to achieve their goals? What are some effective strategies to help them scale? Technology these days has played a big role in identifying problems and challenges that are getting in the way to success, and there are softwares out there that can really help you identify it and […]

    • 32 min
    Why Curiosity Is Important

    Why Curiosity Is Important

    Why is curiosity important to be successful in your sales role? What things should you be curious about? In sales, you need to be curious about everything to do with what you’re selling, how it works and the value it’s giving to your prospects. If you want to move to quota breaker status, and be […]

    • 7 min

Customer Reviews

4.9 out of 5
41 Ratings

41 Ratings

Harrylivingthedream ,

The Best Persuasion

Jason Cutter knows what it’s like to be the anti-salesperson and still be successful. Many in Sales have the mindset that they talk a lot so they should get a job in Sales. When these types use persuasion they wear people out and the persuasion is more like wearing people out until they agree to something.

In Jason’s case he genuinely cares about people and when he persuades others, it’s coming from the heart. Jason is kind enough to pass this trait on and to show people how to apply it in his podcast.

Harry Spaight

Macstephen1 ,

Great show for Sales Professionals

Getting out of a slump and seeing the buying signals. Pure gold! Great show. I am now a new subscriber.

It's Josh Cary ,

You Know Everything is a Sale!

Admit it or not, everything is a sales interaction. This is THE show to help you learn, grow, and gain the specific things to put in place immediately to see results. I love Jason's style bringing what we need to each episode. He brings out the best in each guest.

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