698 episodes

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Authentic Persuasion Show Jason Cutter

    • Business
    • 4.9 • 41 Ratings

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

    [664] Summary of Dr. Stefanie Boyer Sales Gems

    [664] Summary of Dr. Stefanie Boyer Sales Gems

    What role does empathy play in the world of sales? How can sales professionals effectively incorporate empathy into their approach?
    Empathy helps build trust between the salesperson and the prospect. When prospects feel that the salesperson genuinely understands their needs, concerns, and challenges, they are more likely to trust their recommendations and solutions.
    This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.
    Join me as I talk about the importance of sales as a service and the value of building trust through empathy.
     
    Become a Certified Authentic Persuader
    Get the ebooks to help you close more deals
    Visit CutterConsultingGroup.com for more tips and get help
    Follow Jason on LinkedIn
    Or go to Jason’s HUB – www.JasonCutter.com

    • 22 min
    [663] Leveraging RNMKRS To Build Competence and Confidence, with Dr. Stefanie Boyer from Bryant University

    [663] Leveraging RNMKRS To Build Competence and Confidence, with Dr. Stefanie Boyer from Bryant University

    Why is it important to understand your customers before going for a pitch? How can salespeople effectively build competence?
    Salespeople must focus on understanding their buyers deeply and practicing effective communication to build strong relationships. This approach ensures they avoid high rejection rates, and thrive in evolving markets.
    In this episode, Dr. Stefanie Boyer from Bryant University and I talk about building competence and confidence in sales.
    Learn more about preparing for the future of sales by investing in your training and skill development.
     
    Become a Certified Authentic Persuader
    Get the ebooks to help you close more deals
    Visit CutterConsultingGroup.com for more tips and get help
    Follow Jason on LinkedIn
    Or go to Jason’s HUB – www.JasonCutter.com 
    Stef's BioStefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI, game mechanics and the science behind learning to revolutionize sales training.
    Stef's Linksrnmkrs.comhttps://www.linkedin.com/in/drstefanieboyer/

    • 28 min
    [662] The Foundation Of Building Trust, with Dr. Stefanie Boyer from Bryant University

    [662] The Foundation Of Building Trust, with Dr. Stefanie Boyer from Bryant University

    How is trust such a crucial element for salespeople to focus on? In what ways salespeople unintentionally diminish trust in their interactions with potential buyers?
    In sales, trust can be undermined when salespeople appear incompetent or fail to focus on helping the buyer's needs rather than pushing a pitch. The key to successful sales lies in genuine conversations rather than delivering rehearsed presentations.
    In this episode, Dr. Stefanie Boyer from Bryant University and I talk about the foundation of building trust.
    Learn more about competence, creating genuine conversations, building trust, and transforming your sales process.
     
    Become a Certified Authentic Persuader
    Get the ebooks to help you close more deals
    Visit CutterConsultingGroup.com for more tips and get help
    Follow Jason on LinkedIn
    Or go to Jason’s HUB – www.JasonCutter.com 
    Stef's BioStefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI, game mechanics and the science behind learning to revolutionize sales training.
    Stef's Linksrnmkrs.comhttps://www.linkedin.com/in/drstefanieboyer/

    • 28 min
    [661] Finding Alignment With Your Authentic Self, with Dr. Stefanie Boyer from Bryant University

    [661] Finding Alignment With Your Authentic Self, with Dr. Stefanie Boyer from Bryant University

    How would you define the role of authenticity in sales and personal growth? Why is it important to understand your authentic self?
    Sales is fundamentally about helping people, and authenticity plays a crucial role in building trust and achieving success. By understanding your authentic self and focusing on genuinely helping others, you can excel in various sales situations.
    In this episode, Dr. Stefanie Boyer from Bryant University and I talk about finding alignment in your authentic self.
    Whether you're in sales or any profession, remember that helping people is at the core of success. Begin your journey to authenticity as you tune in to this episode!
    Become a Certified Authentic Persuader
    Get the ebooks to help you close more deals
    Visit CutterConsultingGroup.com for more tips and get help
    Follow Jason on LinkedIn
    Or go to Jason’s HUB – www.JasonCutter.com 
    Stef's BioStefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI, game mechanics and the science behind learning to revolutionize sales training.
    Stef's Linksrnmkrs.comhttps://www.linkedin.com/in/drstefanieboyer/

    • 28 min
    [660] Authenticity in Challenging Markets

    [660] Authenticity in Challenging Markets

    Why are patience and persistence crucial in sales? What should leaders look for and focus on to ensure success in a sales team?
    In challenging markets, a focus on activities over results, and nurturing opportunities will help you achieve success. Practice authentic persuasion, active listening, and genuine care for customers, so you can stand out and thrive even in highly competitive environments.
    In this solo episode, I talk about Authenticity in Challenging Markets.
    If you're tired of outdated sales tactics and want to learn how to succeed with authenticity, join me in this episode and become a more effective salesperson.
    Become a Certified Authentic Persuader
    Get the ebooks to help you close more deals
    Visit CutterConsultingGroup.com for more tips and get help
    Follow Jason on LinkedIn
    Or go to Jason’s HUB – www.JasonCutter.com

    • 17 min
    [659] Summary of Brian Collins Sales Gems

    [659] Summary of Brian Collins Sales Gems

    How important is curiosity and adaptability in sales? Why should colleges and universities support sales programs?
    Salespeople should prioritize authenticity, adaptability, and providing value to customers. It is also essential to understand individual customer personalities and needs.
    This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.
    Join me as I shape the future of sales and elevate it to a true profession. Take these lessons to heart and become an authentic persuader.
     
    Become a Certified Authentic Persuader
    Get the ebooks to help you close more deals
    Visit CutterConsultingGroup.com for more tips and get help
    Follow Jason on LinkedIn
    Or go to Jason’s HUB – www.JasonCutter.com 

    • 18 min

Customer Reviews

4.9 out of 5
41 Ratings

41 Ratings

Harrylivingthedream ,

The Best Persuasion

Jason Cutter knows what it’s like to be the anti-salesperson and still be successful. Many in Sales have the mindset that they talk a lot so they should get a job in Sales. When these types use persuasion they wear people out and the persuasion is more like wearing people out until they agree to something.

In Jason’s case he genuinely cares about people and when he persuades others, it’s coming from the heart. Jason is kind enough to pass this trait on and to show people how to apply it in his podcast.

Harry Spaight

Macstephen1 ,

Great show for Sales Professionals

Getting out of a slump and seeing the buying signals. Pure gold! Great show. I am now a new subscriber.

It's Josh Cary ,

You Know Everything is a Sale!

Admit it or not, everything is a sales interaction. This is THE show to help you learn, grow, and gain the specific things to put in place immediately to see results. I love Jason's style bringing what we need to each episode. He brings out the best in each guest.

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