Authenticity Over Algorithms: Mark Newfield on Building a Practice That Lasts

In this episode, Brodrick talks with Mark Newfield, CFP(R) RICP(R), of Journey Strategic Wealth about why authenticity is the ultimate business development strategy.

Mark’s story defies the odds: from auto mechanic, to Accenture consultant, to launching an advisory career at 45, he proves resilience and kindness can outpace even the flashiest marketing playbook. His motto? “You can’t fail if you refuse to quit.”

We dive into why financial advice is still a human behavior business, how creating thoughtful content can act as an “attraction engine,” and why your unique voice—not AI-generated sameness—is the key to finding clients who truly fit.

If you’ve ever wondered how to grow a practice without losing yourself in the process, this is the episode you can’t miss.

• Mark Newfield on LinkedIn
• Mark’s Linktree
• Brodrick Lothringer on LinkedIn 

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