Authenticity via personalization with Proof's Dave Rogenmoser

Welcome to the first episode of RevOps and Hops, a show that breaks down everything about Revenue Operations while enjoying some of the best hops around. Sit down with Chargify CTO Michael Klett and Patrick, as they unravel the mysteries of RevOps.
In this episode they discuss the relationship between RevOps and marketing with Dave Rogenmoser, CEO of Proof, and how it’s not just marketing or sales anymore—it’s about helping. Some talking points below. (edited) 

• Being authentic with the customer hits home. It’s not marketing or sales anymore, it’s about helping.
• You can’t have a relationship without authenticity.
• Market past the conversion to keep those customers around longer and boost LTV.
• Someone who runs RevOps needs to care about every section of the flywheel.